How can you use the rule of three to make your pitch memorable?

To make your pitch memorable, use the rule of three by simplifying your message into three main points or ideas. Create a structured outline with a clear beginning, middle, and end, and frame your key points using triads. For instance, highlight three main benefits or reasons why your idea stands out. Repeat these points for emphasis and consider telling stories or providing examples in sets of three to engage your audience emotionally. Craft a concise and memorable tagline that encapsulates your pitch in three key words or phrases. Whether in your spoken words or visual aids, organizing information in threes aligns with how our brains naturally process and remember information, making your pitch more impactful and easier to recall.

?? The Rule of Three is a principle that suggests that things presented in groups of three are inherently more memorable, satisfying, and persuasive than other numerical groupings. This concept is frequently observed in various aspects of communication, storytelling, and rhetoric. The effectiveness of the Rule of Three is attributed to its ability to create a pattern that is easy for the human mind to follow, remember, and repeat.

Omne trium perfectum. “Everything that comes in threes is perfect.” We have acquired a remarkable skill in identifying patterns. Interestingly, the smallest number of elements to form a pattern is 3. Examples Steve Jobs: 2007 iPhone launch: A good story--and nearly every successful Hollywood movie--follows the three-act structure: setup, conflict, and resolution. The setup is critical. The Surprise: The brain loves novelty—an iPod, a phone, and an internet communicator the world’s thinnest notebook. A successful pitch narrates a story with an engaging opening, relatable characters, a solid plot, conflict, resolution, climax, and a definitive closing call to action. conflict, resolution, climax, and a CTA. It all starts with the Narrative

The rule of three isn't just about content; it's about timing and pacing too. The rhythm and pace at which you present the three parts is just as important to consider. For example, starting with a brief, impactful statement about the problem, then delving deeper into the solution with engaging storytelling, and then succinctly highlight the benefits, leaves your audience with a resonating message. This rhythm helps keep the audience engaged and makes your pitch not just informative but also a memorable experience.

The key is the narrative. VCs want a structured, coherent, simple narrative. Now, what VCs want: why should I Care, Why you, why now, and what. I write the narrative in word, with each bullet a header. What are you trying to achieve? What do you want to sell for? What does your envisioned future look like? Create your sense of purpose. This grounds the goal of your deck. BABS is pure psychology. Before — Tell the Pain Point A and how the world is. After — Show how the world will be with Solution B, Bridge — Here's how to get there. Solution/Product C. I also use the hero, villain, ethos, pathos, and logos. Simple. Legible. Obvious. I never tell the investor everything, so he is intrigued to get a second meeting

I like to align the three key points with an emotional journey of sorts. Starting with a point that connects emotionally (e.g. a relatable problem or a compelling story), followed by a rational or logical point (e.g., data or evidence-based solution), and concluded with a call to action that inspires and motivates. This strategy leverages the rule of three to not just inform but also emotionally engage and persuade the audience.

Never features. Outcomes. I coach first-time founders for the pre-seed and seed stages. What is the minimum a VC wants? A venture Scale market, which you have developed, If investors don’t get the market opportunity, you won’t get their money. Sell the market size. VC Question: how big can this get? Don't convince the VC Game is Over. You need to know the top-down sizing (list the reports) and do your bottom-up calculations, plus what are underlying drivers that will lead to the market expansion. Problem must be a must have, and Team. I play to our strengths and decide 3 points to deliver. repeat them every two slides.

I never advise my clients to tell everything in the first pitch, hinting that these guys could be onto something. Leave them wanting more. Sacred: Repeat again three takeaways. If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. - Churchill. Airbnb was clearly a two-sided marketplace, host and guests, yet in their pitch, nothing was mentioned about the loved Business Model by investors if done well creates network effect which is defensibility and you capture more value

?? I feel these are the 3 key reasons why it works: 1. Memorability: The Rule of Three works because our brains find it easier to remember information presented in groups of three. 2. Rhythm and Simplicity: The triadic structure creates a natural rhythm and simplicity, making it more appealing and easier to process. 3. Completeness and Satisfaction: Three strikes a balance, providing a sense of completeness and satisfaction without overwhelming the audience.

Beyond just using the rule of three, it's important to remember the power of repetition. While the rule of three helps in structuring the content, repeating key phrases or concepts can reinforce the overall message. This technique, when used right, can be incredibly powerful. For example, repeating a key benefit or value proposition at the beginning of each of the three sections of your pitch can create a strong, cohesive narrative thread that not only emphasizes your main message but also makes it more memorable.

For the human brain top 3 takeaways are easy to remember. So the pitch can focus on 3 top areas which the investors will ponder even after the pitch is finished. The entrepreneurs can carefully decide which messages they want the investors to remember.

Hey! As a seasoned business student in the field, here's my advice: Specialize your skills, get hands-on experience, and expand your network. Nail down your niche, create a solid business plan, and stay adaptable. Seek mentorship, stay persistent, and remember, keep learning! Especially, focus on digitalizing your business; the world's moving online. You're on track for success!