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How can you use research impact assessment to increase online visibility?

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Research impact assessment is a process of evaluating the effects and benefits of your research on society, economy, environment, and culture. It can help you demonstrate the value and relevance of your work, attract funding and collaborators, and enhance your reputation and career prospects. But how can you use research impact assessment to increase your online visibility and reach a wider audience? Here are some tips and tools to help you.

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Tharyn Reichel

Pesquisadora | Biotecnologia | Biologia Molecular | Fitopatologia | Gest?o de projetos de pesquisa

1 Define your impact goals

Before you start measuring and communicating your research impact, you need to have a clear idea of what you want to achieve and why. What are the main objectives and outcomes of your research? Who are the potential beneficiaries and users of your findings? How do you want to influence their decisions and actions? How do you want to contribute to the public good and social change? These questions can help you define your impact goals and align them with your research purpose and values.

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Tharyn Reichel

Pesquisadora | Biotecnologia | Biologia Molecular | Fitopatologia | Gest?o de projetos de pesquisa
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For your research to have potential impact, choose a practical theme that can help solve a current societal problem. Consider this checklist to help you: [ ] Do you have a project that is worthwhile regardless of the outcome? [ ] Does the theme fit the specifications and meet the standards set by the institution? [ ] Is there a clear link to relevant literature? [ ] Are new insights provided on the topic? [ ] Can the research question(s) and objectives be clearly defined?

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Mohammed Ziauddin

High Performance Analyst || Physical Therapist || Assistant Professor || Sports Scientist || Researcher || Sports Safeguarding || FDA Clinical Investigator || Ergonomic Consultant ||
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Research impact assessment is crucial for increasing online visibility. To enhance visibility, start by ensuring your research is published in reputable journals and repositories, optimizing titles and abstracts with relevant keywords, and utilizing social media platforms to share findings. Engage with online communities, participate in discussions, and collaborate with influencers in your field to amplify your reach. Utilize tools like Altmetric or PlumX to track online mentions and citations, and actively promote your work through blogging, podcasts, webinars, and press releases. Additionally, consider creating visually appealing summaries or infographics to attract attention and make your research more accessible to a wider audience.

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2 Choose appropriate indicators and methods

Research impact can be assessed using various indicators and methods, depending on the type, scope, and stage of your research. Some common indicators are citations, downloads, views, altmetrics, media mentions, policy references, patents, awards, and testimonials. Some common methods are surveys, interviews, case studies, narratives, and frameworks. You should choose the indicators and methods that best suit your research questions, data sources, and audiences. You should also be aware of the limitations and biases of each indicator and method, and use them in a transparent and ethical way.

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3 Use online platforms and tools

There are many online platforms and tools that can help you collect, analyze, and visualize your research impact data. Some examples are Google Scholar, Scopus, Web of Science, Altmetric, PlumX, ImpactStory, Kudos, ResearchGate, ORCID, and Figshare. These platforms and tools can help you track and showcase your research outputs, activities, and impacts, as well as connect with other researchers and stakeholders. You should use them to create and update your online profiles, portfolios, and dashboards, and to share your research stories and evidence.

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4 Engage with your audiences

One of the most effective ways to increase your online visibility and impact is to engage with your audiences and invite feedback. You should identify and target the audiences that are most relevant and interested in your research, such as peers, funders, policymakers, practitioners, media, and public. You should also use different channels and formats to communicate your research, such as blogs, podcasts, videos, infographics, webinars, and social media. You should tailor your messages and language to suit your audiences' needs and preferences, and use storytelling and emotion to capture their attention and interest.

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5 Monitor and improve your performance

Finally, you should monitor and improve your performance by measuring and evaluating your online visibility and impact. You should set some SMART (specific, measurable, achievable, relevant, and time-bound) objectives and indicators for your online presence and outreach. You should also use some tools and metrics to track and analyze your online performance, such as Google Analytics, Hootsuite, Buffer, and Moz. You should use the data and insights to identify your strengths and weaknesses, and to adjust and optimize your strategies and actions.

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Tharyn Reichel

Pesquisadora | Biotecnologia | Biologia Molecular | Fitopatologia | Gest?o de projetos de pesquisa
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Always consider seeking feedback and exchanging ideas with experts to broaden your perspectives. To define SMART objectives, they need to be: SPECIFIC: What do you aim to achieve with your research, and what contribution will it make? MEASURABLE: How will you track your progress and outcomes? ACHIEVABLE: Considering the risks, is your research feasible? Are the necessary resources available? REALISTIC: Given your timeframe and the tasks required, can you complete the research by the deadline? Remember, we tend to overestimate what we can do in a day! TIME: Can you meet all your objectives within the established timeframe? Use task organization tools like Notion, Trello, or MS Project, and data visualization tools like Excel or Power BI.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tharyn Reichel

Pesquisadora | Biotecnologia | Biologia Molecular | Fitopatologia | Gest?o de projetos de pesquisa
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Combine a technical skill and a behavioral skill that you have a personal, professional, or institutional interest in developing. For example: research and communication. You may gain different perspectives on how to apply research when communicating with various audiences, understanding society's real problems, and receiving feedback and insights that could be useful in your research.

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How can you use research impact assessment to increase online visibility?

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4

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1 Define your impact goals

2 Choose appropriate indicators and methods

3 Use online platforms and tools

4 Engage with your audiences

5 Monitor and improve your performance

6 Here’s what else to consider

Research

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How can you use research impact assessment to increase online visibility?

1

2

3

4

5

6

1 Define your impact goals

2 Choose appropriate indicators and methods

3 Use online platforms and tools

4 Engage with your audiences

5 Monitor and improve your performance

6 Here’s what else to consider

Research

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