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How can you use QC to identify customer pain points?

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Quality control (QC) is not only a way to ensure the reliability and functionality of your consumer electronics products, but also a valuable source of feedback from your customers. By using QC to identify customer pain points, you can improve your product design, customer service, and marketing strategies. Here are some tips on how to use QC to find out what your customers really want and need from your products.

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Sanket Savani

Production Planner @ Romet Limited | Manufacturing Process Improvement, Piping Design| Industrial Engineering Graduate…

1 Analyze product returns and complaints

One of the easiest ways to use QC to identify customer pain points is to analyze the data from product returns and complaints. You can track the reasons why customers return or complain about your products, such as defects, malfunctions, compatibility issues, or dissatisfaction with features or performance. You can also collect feedback from customer surveys, reviews, or testimonials. By analyzing this data, you can identify the most common and critical problems that affect your customers' satisfaction and loyalty, and prioritize the areas that need improvement.

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Sanket Savani

Production Planner @ Romet Limited | Manufacturing Process Improvement, Piping Design| Industrial Engineering Graduate | Lean & Six Sigma
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In our company, based on the customer feedback, we provide the updated work instruction to the customer. This makes the bond with the customer stronger in some cases as they will know that we have heard their complaints and worked upon it. Similarly, these feedbacks also guides us to improve in more practical and real scenarios as compared to some assumptions about the customer satisfaction.

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Nestor Daniel Mar Enriquez

Arquitecto
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En la actualidad los nuevos retos globales implican trabajar con procedimientos y métodos, los cuales deben ser capaces de satisfacer las necesidades de nuestros clientes y que esto traiga como resultados mejores alianzas comerciales la importancia de aplicar correctamente los sistemas de gestión de calidad. En la industria de la construcción donde yo aplico los sistemas, corresponde a tener mejores resultados ya que las construcciones en ocasiones son atípicas

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2 Test your products in different scenarios

Another way to use QC to identify customer pain points is to test your products in different scenarios that simulate how your customers use them in real life. You can conduct usability tests, user acceptance tests, or beta tests with a sample of your target audience, and observe how they interact with your products, what difficulties they encounter, and what suggestions they have. You can also test your products in different environments, such as different temperatures, humidity levels, or noise levels, and measure how they affect your products' performance and durability. By testing your products in different scenarios, you can discover the hidden flaws or limitations that may frustrate your customers, and optimize your products' functionality and user experience.

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Sanket Savani

Production Planner @ Romet Limited | Manufacturing Process Improvement, Piping Design| Industrial Engineering Graduate | Lean & Six Sigma
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For example, in my current organization, we do some additional pressure testing, even though it is not required by the customer or any other governing bodies. This makes us foolproof about our products and we would have data based results to analyze the failure points if it happens. This increases our confidence and the trust of customer in our product.

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3 Compare your products with competitors

A third way to use QC to identify customer pain points is to compare your products with your competitors' products, and see how they differ in terms of quality, features, benefits, and prices. You can conduct competitive analysis, benchmarking, or market research to evaluate how your products stack up against your rivals, and what are the strengths and weaknesses of each product. You can also monitor the trends and innovations in your industry, and see how your products align with the customer expectations and preferences. By comparing your products with competitors, you can identify the gaps or opportunities that you can exploit to gain a competitive edge, and enhance your products' value proposition and differentiation.

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Vivek Srivastava

Strategy-Supply Chain-Operation| Transformation & Excellence| Digital-Analytics-AI ML| Business Architecture| Sustainability-Cost-Efficiency| Value Chain-Supplier-Customer-Channel-Product| IIT, SPJain, INSEAD
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Utilize quality control to pinpoint customer pain points by comparing your products with competitors'. Conduct competitive analysis, benchmarking, or market research to assess differences in quality, features, benefits, and prices. By monitoring industry trends and innovations, align your products with customer expectations. For example, a smartphone manufacturer can analyze competitors' offerings to identify features lacking in their own products, enabling them to prioritize product enhancements and maintain competitiveness. This comparative analysis helps identify gaps and opportunities to enhance your products' value proposition and differentiation, ultimately driving customer satisfaction and market success.

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4 Involve your customers in product development

A fourth way to use QC to identify customer pain points is to involve your customers in your product development process, and solicit their input and feedback throughout the stages of design, prototyping, testing, and launch. You can use methods such as co-creation, crowdsourcing, or customer advisory boards to engage your customers in generating ideas, evaluating concepts, validating solutions, or promoting products. You can also use tools such as online forums, social media, or email newsletters to communicate with your customers, and keep them updated on your product progress and plans. By involving your customers in product development, you can build trust and loyalty, and create products that meet or exceed their needs and expectations.

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Vivek Srivastava

Strategy-Supply Chain-Operation| Transformation & Excellence| Digital-Analytics-AI ML| Business Architecture| Sustainability-Cost-Efficiency| Value Chain-Supplier-Customer-Channel-Product| IIT, SPJain, INSEAD
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Involve customers in product development using co-creation, crowdsourcing, or advisory boards. Gather input and feedback throughout design, testing, and launch stages. Utilize online forums, social media, or email newsletters for communication. -LEGO Ideas platform engages customers to submit and vote on new product ideas, fostering a sense of ownership and community. -Starbucks' My Starbucks Idea platform allows customers to suggest and vote on product innovations, enhancing customer engagement and loyalty. This customer-centric approach ensures products align with customer needs and preferences, fostering trust and loyalty.

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5 Monitor your products after sales

A fifth way to use QC to identify customer pain points is to monitor your products after sales, and see how they perform and last in the hands of your customers. You can use methods such as warranty claims, service requests, or product recalls to track the quality and safety of your products, and identify any defects or risks that may affect your customers' satisfaction and retention. You can also use methods such as follow-up calls, emails, or surveys to collect feedback from your customers, and see how they use, rate, or recommend your products. By monitoring your products after sales, you can ensure the quality and consistency of your products, and address any issues or complaints that may arise.

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6 Use QC data to improve your business

A sixth way to use QC to identify customer pain points is to use the data and insights that you gather from your QC activities to improve your business processes and strategies. You can use QC data to improve your product design, manufacturing, distribution, or service, and eliminate or reduce the sources of customer dissatisfaction or frustration. You can also use QC data to improve your customer service, marketing, or sales, and tailor your messages, offers, or incentives to your customers' needs and preferences. By using QC data to improve your business, you can increase your customer satisfaction and loyalty, and grow your revenue and profitability.

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Sanket Savani

Production Planner @ Romet Limited | Manufacturing Process Improvement, Piping Design| Industrial Engineering Graduate | Lean & Six Sigma
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Data drives the results. In many cases, based on the data we have the confidence to improve. This limits the possibility of failure. And ultimately improves the trust with customer.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use QC to identify customer pain points?

1

2

3

4

5

6

7

1 Analyze product returns and complaints

2 Test your products in different scenarios

3 Compare your products with competitors

4 Involve your customers in product development

5 Monitor your products after sales

6 Use QC data to improve your business

7 Here’s what else to consider

Consumer Electronics

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How can you use QC to identify customer pain points?

1

2

3

4

5

6

7

1 Analyze product returns and complaints

2 Test your products in different scenarios

3 Compare your products with competitors

4 Involve your customers in product development

5 Monitor your products after sales

6 Use QC data to improve your business

7 Here’s what else to consider

Consumer Electronics

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