How can you use the product management framework to create value for your customers?

It's too easy to get caught up in a never-ending cycle of feature development, where you're constantly chasing what seems "urgent". In this rush, there's often no room for proper discovery or to provide reliable estimations without compromising quality with velocity. This is where a framework becomes invaluable, in my opinion. It helps us to ground ourselves, step back, and consider the bigger picture instead of just reacting to what's in front of us. It allows us to prioritize and make decisions with a focus on what truly creates value. It's like having a roadmap that ensures we're not just building features but crafting solutions that genuinely address customer problems and contribute to the long-term success of our business...

Many a times we follow some basic process or heuristics to evaluate our customers needs, identify opportunities, ideate and experiment with team, work towards a solution. So, in a way most of us do follow some framework. Once, we start realising that there some cool tools that can add more structure and transparency to this process.We can really unlock the value and make this collaborative journey interesting and outcome based. 1- Understand your customer needs-use the “empathy mapping canvas”. 2-Now, that we have identified the pain/gains, pain relievers/gain creators. Then identify the “jobs to be done” and come up with value proposition canvas to work towards the solutions. This is just an example to start with there are many such tools

Some of the key product management framework to create value for your customers can be through: 1. Market research to understand customer needs, pain points, and preferences. This can be done though survey, interviews and also analytics. 2. Training: Provide resources and support materials to help customers understand and effectively use the product and also offer support channels for inquiries or troubleshooting 3. Ensure you seek feedback of the product or service offered this will enable you identify areas for improvement and opportunities for expansion. 4. Continuous Improvement keep on checking the market trends and and evolving customer needs.

Product management is about creating value for customers. The best way to do that: make sure you're thinking about the whole product, not just the features. It's important to remember that the customer is king. You can't create value for them if you don't know what they need or what they're looking for. Start by identifying your target customer who are they and what are their goals? Then, use this information to create an effective user experience that helps them accomplish their goals.

Product management isn’t a framework, that’s a misunderstanding. Product management is the art of identifying opportunities to create value for customers and the business. How you do that is highly dependent on the context. There’s nonstick thing as one size fits all framework for creating digital products.

Because each organization is different, product frameworks don’t always work for the best outcomes and can result in process over progress, which can stifle the product team. Product management frameworks are there to assist in helping teams to have some structure or discipline where they may lack in certain areas. Understand your gaps. Identify aspects of the various frameworks and experiment to identify which works best without a lot of overhead or friction. You don’t have to settle on one, nor do you need to use it all the time. Product management is ever changing based upon the product, market, and the organization. Be flexible!

It provides a set objectives to the team. Main reason why it should be used can be : 1. Minimizes the chaos 2. Helps in understanding customer view point if using Design thinking 3. Chances of delivering a good all rounder product 4. Helps in prioritising important features and thus help in evaluating MVP

Using a product management framework offers several advantages for organizations and product teams. These frameworks provide a structured approach to product development and management, helping teams make informed decisions, collaborate effectively, and achieve success.

Structure helps in avoiding chaos, aligning teams, and creating a clear path from ideation to product delivery. Teams can prioritize features, allocate resources effectively, and make data-driven decisions throughout the product lifecycle. Teams from different departments (e.g., product, development, marketing) can align their efforts, ensuring everyone is working toward common goals. By putting customers at the center, organizations can create products that better meet user expectations, resulting in higher satisfaction and loyalty. Teams can identify potential challenges early on, allowing for proactive measures to mitigate risks and prevent issues that could hinder product success.

Frameworks often create bias in the minds of PMs. Product Management is an ever evolving function and diverse too. The domain, key objectives and outcomes can differ from time to time. More often than not, product managers blindly follow the framework without thinking about the assumptions behind them, leading to complicated situations.

Once a framework shows results, it often ends up becoming a go to thing for PMs. There are some amazing PMs I have known who don’t use frameworks a lot. It is a bias which PMs need to safeguard themselves from, that a framework has to consciously applied after knowing if it is actually the relevant approach in that present situation or not.

While product management frameworks provide a structured approach to product development, they also come with their own set of challenges. Addressing these challenges is essential for successfully implementing and benefiting from a product management framework.

In some cases it slows down the delivery pricess. If a competitive feature needs to be executed fast - at times the step by step process may lead to delays in taking a feature to market. In such cases we release a POC feature and then iterate on it. To capitalise kn the opportunity or kill competition.

Product management framework depends on the company culture and if the customer is internal or external. We can't forget the path an organization adapt agile culture( way to execute products, projects or services) affect directly on product framework and that's the expertise that demand on Product team to deliver value

Choosing a Product Management Framework depends on: - Team profile - Size and location - Small co-located team try Scrum/Kanban - Large distributed try SAFe/LeSS - Industry practices - Follow typical frameworks in your vertical - Product lifecycle stage - Early ideas use Lean/Scrum for agility - Engineering use Scrumban/Kanban - Manufacturing use Stage-gate/Waterfall - Get stakeholder input - Consensus on what works best - Consider scaling ability - Support future growth needs Key points: - Gather feedback from all involved parties - Choose something aligned with goals and enables agility - Ensure it can scale as circumstances change - Continuously evaluate fit and adapt framework over time

Product management is not a framework itself but rather a discipline in which you need to identify which framework that lies inside product management would work for you as an organisation. Some of the frameworks along with the methodologies you can use are: 1) Agile 2) Lean Startup 3) Design Thinking 4) Jobs to be Done (JTBD) 5) Product Lifecycle Management: This framework covers the stages of a product's lifecycle, from ideation and development to launch, growth, and eventual retirement or replacement. 6) Product Roadmaps 7) User Story Mapping 8) Kano Model 9) RICE Framework (Reach, Impact, Confidence, Effort)

Choosing a product management framework is about finding what fits your team and goals best. Look for one that aligns with your company’s needs, is easy to follow, and supports your product’s lifecycle. It should help your team stay organized, make decisions confidently, and keep the product moving in the right direction.

Choosing a product management framework involves considering various factors such as the organization's goals, team structure, industry, and existing practices. You can choose a product management framework that fits the unique characteristics and goals of your organization. Keep in mind that the selection process is not one-size-fits-all, and the chosen framework may evolve as your organization grows and faces new challenges.

The Lean Product and Lean Startup framework focuses on creating customer value through iterative development. It begins with a thorough understanding of customer needs, followed by the Build-Measure-Learn cycle, emphasizing validated learning and continuous deployment. Cross-functional teams, Agile principles, and the Minimum Viable Product (MVP) concept play crucial roles, allowing for rapid adjustments based on customer feedback. Metrics-driven decision-making, adaptability to change through pivoting or perseverance, and a commitment to continuous improvement round out the framework, ensuring a customer-centric and responsive product management approach.

Product management frameworks aren't just about features and roadmaps. Here's how to apply 1. Customer Understanding: Start with empathy. Use market research, surveys to understand customer needs, pain points, and aspirations 2. Value Proposition at the Core: Clearly define your value proposition the core benefit your product delivers that makes a customer's life better. 3. Prioritization Through Customer Impact: Utilize frameworks like Jobs to be Done (JTBD) or Kano Model to prioritize features. 4. Iterative Development & Feedback Loops: Embrace iterative development, releasing features in phases and actively collecting user feedback. 5. Metrics that Matter: Focus on metrics that measure customer value, not just vanity metrics.

Don't forget the marty cagan advice, involve the whole dev team since the beginning not only to obtain early feedback, it generates on boarding and ownership spirit that at the end generates the force to achieve the vision of the product.

Applying a product management framework involves implementing the chosen framework's principles, processes, and practices within your organization. You can effectively apply the framework to drive successful product development and management. Remember that the application of the framework is an ongoing journey of learning and improvement.

Frameworks are tools, not scripts! Apply them effectively throughout the product lifecycle. Align, prioritize, measure, iterate! This is how PMs create lasting value.

Based on your organization's size, culture, and project characteristics, choose a product management framework that aligns with your needs. Common frameworks include Agile, Scrum, Lean, and Design Thinking. Clearly define the objectives for your product, considering business goals, customer needs, and market trends. Ensure alignment with the overall organizational strategy. Define metrics that align with your product objectives. Common KPIs include user engagement, conversion rates, customer satisfaction, and time-to-market. Implement tools that support collaboration and communication within the team. This may include project management tools, version control systems, and communication platforms.

Product Centric approach mostly applies to B2B landscape. Even if product framework needs to be devised, it is imperative to identify customer centric product strategies if we are aiming B2C ecosystem.

Frameworks shouldn’t be pushed where they are not relevant. Often times we end up believing that no matter how complex or tough a situation is, a framework would help us navigate through it. Also, certain frameworks across the company and team cultures are considered to be better and are “the way of working”. It always helps in knowing where to use a framework so that we can get the required job done efficiently.

Evaluate and Iterate: Regularly assess the effectiveness of the product management framework. Use feedback and performance metrics to identify areas for improvement and make iterative adjustments.

Principles are more important than frameworks. Here’s a refined version of important principles to always keep in mind: 1. Deliver Early and Often: Release increments frequently to gather feedback as soon as possible. 2. Focus on the Problem: Prioritize understanding and addressing the problem over jumping to solutions. 3. Deliver Outcomes, Not Outputs: Aim for meaningful results that provide value, rather than just completing tasks. 4. Be Data-Driven: Ensure that success is measurable through data and metrics. By adhering to these principles, any framework can be effectively applied.

This question harbors two misconceptions: First, product management is not a framework. Product management is a discipline. Second, value cannot be created or delivered. Value is a highly abstract concept. Companies cannot create or deliver abstractness. Amorphous ideas, such as value, status, prestige, satisfaction, and disappointment, intrinsically occur in the market and cannot be produced and delivered.