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How can you use product launches to network and build professional relationships in Interior Design?

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Product launches are exciting events that showcase new and innovative solutions for interior design. They are also great opportunities to network and build professional relationships with other professionals in the field, such as designers, suppliers, clients, and media. In this article, you will learn how to use product launches to your advantage and make a lasting impression on your peers and potential partners.

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Sampat Mhaske

Architects and Interior designers | Homes Interiors | Offices interiors | Hospitality Interiors | Turnkey projects |
Shikha Chugh

Architect + Business Developer
Emad Al Shoubaki

Director of BD | luxury Interior Design Expert | Entrepreneur

1 Prepare before the event

Before you attend a product launch, do some research on the host, the product, and the guest list. Find out what the product is about, what problem it solves, and how it fits into the current trends and demands in interior design. Also, identify who will be there, what their roles and interests are, and how you can connect with them. Prepare some questions, compliments, and feedback that you can use to start and maintain conversations. You can also set some goals for yourself, such as how many people you want to meet, exchange contacts with, or follow up with.

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Sampat Mhaske

Architects and Interior designers | Homes Interiors | Offices interiors | Hospitality Interiors | Turnkey projects |
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Attending product launches in the interior design industry is a great opportunity to connect with fellow professionals, share insights, and forge valuable connections while staying updated on the latest trends and innovations. Networking at these events can open doors to collaborations and partnerships that enhance your career.

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KHALID MISBAH

Teacher in construction at Northampton College
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Before attending a product launch as an interior designer, I research the showcased products, understand the brand's aesthetic, and familiarize myself with industry trends. Prepare questions, bring business cards, and be ready to network with fellow professionals.

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2 Be proactive and engaging

At the event, don't be shy or passive. Approach people who catch your eye, introduce yourself, and show genuine interest in their work and opinions. Ask open-ended questions, listen actively, and share your own insights and experiences. Be polite, respectful, and positive, and avoid topics that are controversial, personal, or irrelevant. Don't monopolize the conversation, but also don't cut it short. Aim for a balanced and meaningful exchange that leaves both parties satisfied and curious.

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Shikha Chugh

Architect + Business Developer
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Explore potential collaboration opportunities with product manufacturers or suppliers. Building relationships with these stakeholders can open doors to collaboration on design projects or promotional activities.

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Emad Al Shoubaki

Director of BD | luxury Interior Design Expert | Entrepreneur
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Attend industry events and trade shows, where these products are unveiled, providing an opportunity to connect with manufacturers, suppliers, and fellow designers. Actively engage on social media platforms during product launches, sharing your insights and connecting with others interested in the same designs. Consider hosting or attending launch events to meet professionals in person, fostering connections that can lead to collaboration or partnerships. Additionally, reach out directly to the manufacturers of the products, expressing your admiration and interest, which can initiate valuable conversations and connections within the interior design community.

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Aira Shahzad

Architect | Designer | Baking enthusiast
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Exploring new market options and emerging trends can be a fantastic opportunity for a designer to expand their creativity beyond the usual boundaries. By attending events and meeting with potential product designers or stakeholders, you can establish valuable connections that may open up new doors for your work. This can lead to exciting new opportunities and allow you to take your creativity to the next level.

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3 Follow up after the event

The networking doesn't end when the product launch is over. You need to follow up with the people you met and keep the relationship alive. Within a day or two, send a personalized email or message to each person, reminding them of who you are, what you talked about, and why you enjoyed meeting them. Express your appreciation for their time and attention, and offer to help them with anything they might need. You can also invite them to connect on social media, join your newsletter, or attend another event. The key is to stay in touch and show that you value their connection.

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Shikha Chugh

Architect + Business Developer
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Send follow-up emails to the people you met during the product launch. Express your appreciation for the conversation and express interest in staying connected. Consider connecting with them on professional platforms like LinkedIn.

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4 Build trust and credibility

Networking is not a one-time thing. It is a long-term process that requires consistency and commitment. To build trust and credibility with your network, you need to deliver on your promises, provide value, and show support. If you said you would do something for someone, do it. If you have something useful or interesting to share, share it. If you see someone doing something great, praise it. Don't be afraid to ask for feedback, advice, or referrals, but also be ready to reciprocate. The more you nurture your network, the more it will grow and benefit you.

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Desikan Sharma

MSc Environmental Engineering Student at University of Strathclyde | Project Manager Transitioning to Enhance Expertise in Sustainability
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Portfolio Showcase: Display a diverse and impressive portfolio showcasing your completed interior design projects. Highlight various styles, functionalities, and sizes to demonstrate your versatility and expertise. Client Testimonials: Encourage satisfied clients to provide testimonials that speak to their positive experiences with your services. Genuine feedback from previous clients can build credibility and trust.

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Shikha Chugh

Architect + Business Developer
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Take the initiative to engage with fellow designers, architects, suppliers, and manufacturers during product launches. Approach conversations with curiosity and a genuine interest in others' work.

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5 Showcase your work and personality

One of the best ways to network and build professional relationships in interior design is to showcase your work and personality. Product launches are perfect platforms to do that, as they allow you to display your skills, style, and vision to a relevant and receptive audience. You can also use product launches to showcase your personality, by being authentic, confident, and enthusiastic. You want to stand out from the crowd and make a memorable impression on the people you meet. You want them to remember you as a creative, reliable, and friendly professional who can add value to their projects and goals.

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Shikha Chugh

Architect + Business Developer
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If possible, use product launches as an opportunity to showcase your own work or portfolio. This can attract attention and generate interest among professionals attending the launch event.

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6 Learn and improve

Finally, networking and building professional relationships in interior design is a learning and improvement opportunity. Product launches are rich sources of information, inspiration, and feedback that you can use to enhance your knowledge, skills, and performance. You can learn from the host, the product, and the guests, by observing, asking, and listening. You can also improve your networking skills, by evaluating your strengths and weaknesses, and applying what you learned to your next event. The more you network and build professional relationships, the more you will grow and succeed as an interior designer.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shikha Chugh

Architect + Business Developer
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Participate in interior design associations or organizations. Many of these organizations host or promote events related to product launches. Membership provides access to exclusive events and networking opportunities. If you have expertise in a particular aspect of interior design, offer to share your knowledge during a launch event. This can position you as an authority in your field and attract networking opportunities.

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Soubia Bhat

Interior Designer/ Visual Merchandiser/ Graphic Designer
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Share your experience on social media platforms during product launches. Connect with other attendees online, comment on posts, and initiate conversations to expand your professional network.

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How can you use product launches to network and build professional relationships in Interior Design?

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1 Prepare before the event

2 Be proactive and engaging

3 Follow up after the event

4 Build trust and credibility

5 Showcase your work and personality

6 Learn and improve

7 Here’s what else to consider

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