How can you use the principle of liking to personalize client communication?

I initiate conversations by identifying shared interests or experiences. This establishes an immediate connection and fosters a sense of familiarity.

?? Identify commonalities: Research and gather information about your clients, such as their interests, hobbies, or professional backgrounds, to uncover commonalities that can serve as conversation starters and help establish a personal connection in your client communication.

As an IT Partner with Business customers I do believe that Active Listening to your customers is the shortest correct way to understand their personality and needs, and from that you can easily identify the common grounds between yourself and your customer. Active listening requires from you to take the time to listen to the other person's interests and show genuine curiosity about what they enjoy. Ask questions and show interest in learning more about their hobbies or passions. Considering the shared values, beliefs, or experiences that transcend specific interests.

Be a spectacular note taker, observer and listener. Using these three factors will help you create a dynamic follow up, you can recall some things (don't overdo it) in the communication that will show your prospective client that you did, in fact, listen to other non-business-related items, having them rest assured that you took care of their business related needs. Much like the Van Halen rider that spoke about the pyrotechnics and other high-risk items but then outlined that they wanted all of the brown M&M's removed from the jars in each dressing room. If they saw the brown M&M's removed, they could assume the high-risk items were also taken care of.

In my journey as a digital health strategist and pharmacist, finding common ground has been instrumental in fostering connections. Whether collaborating with fellow professionals or engaging with patients, identifying shared experiences creates a foundation for meaningful communication. In the healthcare realm, this could range from understanding the challenges of adapting to digital solutions to appreciating the common goal of enhancing patient outcomes. Embracing this principle of liking has allowed me to bridge gaps and build collaborative partnerships that prioritize both technology and patient-centric care.

Personalization begins with addressing clients by their name. It adds a human touch and reflects genuine interest in building a personalized rapport.

For a client the most lovable sound is their Name. Whenever you communicate with them in any form use their name and always use the prefix.

?? Utilize their name effectively: Incorporate your client's name appropriately and regularly in your communication to create a sense of familiarity and personalization, demonstrating that you value and recognize them as an individual.

he second step to personalize your client communication is to use their name frequently and correctly. According to Dale Carnegie, author of How to Win Friends and Influence People, a person's name is the sweetest and most important sound in any language. Using their name shows that you care about them as an individual and not just as a potential customer. It also helps you to capture their attention and make them feel valued. However, be careful not to overdo it or sound too

Be 1000% sure it’s their name. If you don’t ASK. If you don’t know how to say it….ASK. Confirm it if you need too. Personalize your questions and story and incorporate their name to the story. Make them actually imagine and picture in their heads.

It’s an art to mirror the style, tone and language of your customer in the way that he or she doesn’t feel that! From my experience you need to be very careful with this technique because sometimes it’s much better to show your own personality instead of copying. Smart and knowledgeable people really like deal with other smart and knowledgeable people, so regardless of who is staying in front of you first all you need to be professional!

Understanding and adapting to the client's communication style is crucial. Whether it's formal or casual, mirroring helps create a comfortable and relatable interaction.

Pay attention to their communication preferences, tone, and language. If they're formal and detail-oriented, adopt a similar approach. If they're more casual and informal, adjust your communication style accordingly. Find common interests or shared experiences to create a connection. Use personalised greetings and references to demonstrate genuine interest. By aligning with their communication style, you enhance likability and strengthen the client relationship.

People always like the way they feel, speak and the body language. You can use this mirror technique wherever you feel, moreover it should be natural not like acting artificially.

Having spent three years in digital marketing and three years in strategic partnerships, adapting my communication style to resonate with diverse audiences has been key. Mirroring the style of clients and collaborators cultivates a sense of understanding and inclusivity. In the dynamic field of healthcare, where stakeholders come from various backgrounds, adjusting my approach based on their preferences has allowed for more effective collaboration. This principle of liking, when applied authentically, enhances communication and ensures that the message is received with receptivity.

Acknowledging clients for their achievements or contributions creates a positive atmosphere. Genuine praise reinforces a sense of value and appreciation.

In my experience, I have found this to be very useful. I remember when one of our partners reached out to me, saying she wanted to see me based on her partnership deal and how to move forward. I knew she was going to dissolve the deal she had with us. To avoid that, when she came around, I started by recognizing her value and contribution and how she has significantly impacted the company's growth. After the whole conversation, she upgraded her deal with us rather than dissolving her partnership. Giving genuine praise is essential. Too much of it may make you look unserious, but giving compliments, recognizing and celebrating them on their birthdays, etc, can go a long way.

Use personalized greetings and address clients by name. Reference shared interests or interactions to establish a personal connection. Acknowledge important dates and express genuine appreciation.

Giving genuine praise boosts clients self esteem, however it should not be overdone as this might lead to flattering and client might not take one serious again.

I believe in reciprocation. Sharing a relevant personal experience or insight builds trust and bridges the gap between professional and personal connections.

Definitely!! Relationship building is one skill a business development person should have. This will help your clients to trust and stay with you. And one of the ways to build and maintain a good relationship with your customers is by engaging them. Don't be boring or rigid; be cheerful and flexible enough to share something personal with your clients. I remember a client sharing her fears of presenting to prospects. After listening to her, I tried to help her by sharing my experience, which helped her overcome her fears. I offered to do a few sizzle sessions for her so that she could learn how to present a business/product/service to a prospect.

Sharing personal experience builds trust, this should be done in a professional manner and do not over share sensitive information that might be used against you in the nearest future.

As a Life Coach or any one in the mental health field I cannot express the importance of self-disclosure at the appropriate times. I think self-disclosure can be such a beneficial tool in the clients emotional safety and connection within the professional relationship that helps that individual grow in greater measure. Three things that I will state are important with self disclosure; 1) Start by asking permission to share a personal testimony that is relevant to the clients current circumstances. 2) Make sure that your motivations when sharing your testimony with the client is also taking into consideration that the other individuals circumstances might be different than yours. 3) Only share what is relevant to building trust with client

This leads back to the previous section… the story. Relate something to a story. A good one. It allows connection to memory and emotion.

Demonstrating respect for their expertise by seeking opinions fosters a collaborative environment. It not only acknowledges their knowledge but also involves them in decision-making.

“What do you think?” “What is your perspective?” “What is your experience with …” are just some examples of open-ended question that allow room for discussion and sharing of perspectives. Clients often have a much different lens than service providers. Thus, their input is indispensable for ensuring effective results and tailored solutions.

Asking your clients for their opinions makes them feel valued, special and relevant. However, in order to get the best out of this, it is important that you don't ask them anyhow or make it feel like a broadcast message to all customers. The message should be personalized and do well to ask open-ended questions.

?? Seek their opinion: Encourage client engagement and personalize your communication by actively asking for their input, feedback, or suggestions. This not only demonstrates that their perspective is valued but also fosters a collaborative and client-centered approach to your interactions.

I am really interested in others’ perspectives. To ask only what is relevant, specific, and open-ended is a great step for making your communication deeper and more personalized. For example, when you can ask for their opinion on your proposal you gain valuable insight on competition. Asking their opinion on your solution will help you to tailor your proposal accordingly. Asking about your industry will help you understand how much you client is educated on this specific subject. The more you ask relevant questions the more you get to learn your client. Knowing your client will help you to personalize your communication and service offerings which makes you stand out from the crowd.

#ClientCommunication #Personalization #BuildingTrust Unlocking effective client communication starts with grasping their perspective, both intellectually and emotionally. Tailor your messages to resonate with their comprehension level. Explore shared interests, fostering diverse conversations beyond your product and services. Embrace client feedback and suggestions, prioritizing a collaborative exchange over one-sided expertise. This approach builds a foundation of trust, fostering a stronger connection. ??

In addition to the mentioned principles, it's essential to maintain consistency, listen actively, and stay attuned to their preferences. Embracing a holistic approach ensures sustained positive interactions.

Another option to consider is to show authentic interest about your clients' businesses, challenges, and successes. Ask about their goals and aspirations, and actively listen to their answers.

Reiterate. What you hear (and interpret) is not necessarily what the other person meant or communicated. Repeat back statements (verbally and/or email) using an opening phrase like “As I understand your position …” or “To reiterate what you communicated and as I understand it …”. Make sure you’re really on the same page before proceeding. This is for potential clients, business partners, contractors and collaborators.