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How can you use press releases to improve your fundraising efforts?

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If you are running a fundraising campaign for a cause, project, or organization, you might want to consider using press releases as a communication tool. Press releases are official statements that inform the media and the public about your news, events, achievements, or goals. They can help you generate awareness, credibility, and support for your fundraising efforts. In this article, you will learn how to use press releases to improve your fundraising efforts in six steps.

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Erin R. Isabella

Artist | Designer | Fundraiser
Reetika M.

Communication & Change Management| Product Marketing |Qualitative Researcher |Driving ESG Goals with GenAI @ World…

1 Step 1: Define your purpose

Before you write a press release, you need to have a clear purpose for it. What is the main message you want to convey? What is the goal of your fundraising campaign? Who is your target audience? How do you want them to respond? Your purpose will guide your content, tone, and format of your press release.

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Reetika M.

Communication & Change Management| Product Marketing |Qualitative Researcher |Driving ESG Goals with GenAI @ World Economic Forum,UNICEF, WHO | Views are personal.
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When drafting a press release for a product launch, define a clear purpose. Whether it's emphasizing innovative features or highlighting a limited-time offer, your main message guides the content. Identify the target audience, such as tech enthusiasts or potential customers, and outline the desired response, whether it's increased product awareness or boosted sales. This purpose-driven approach ensures a focused and effective press release.

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??LinkedIn Top Voice: HR Sr. T? Connoisseur Corporate Workday Recruitpreneur || HR-Audit/service Delivery Analyst-Risk& compliance || HR Enthusiast||SHRM From IIM Rohtak|| slack CM || Regional Council Member HReXO ||
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How to write a press release Write a clear, captivating headline. Include the date and your location. Quickly tell them what they need to know. Then give more context. . Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.

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2 Step 2: Choose your format

There are different formats of press releases, depending on the type of news you want to share. For example, you can use a launch press release to announce the start of your fundraising campaign, a progress press release to update on your milestones or challenges, or a success press release to celebrate your achievements or results. You can also use a story press release to share a human interest story related to your cause, project, or organization. Choose the format that best suits your purpose and news angle.

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Erin R. Isabella

Artist | Designer | Fundraiser
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I like the idea of using the press to announce the beginning of your fundraising campaigns, particularly for annual giving and museum membership. It will help to expand your donor base. Also, having had great success with doubling and quadrupling directly mail response by featuring donors, I love the human interest angle. It gives readers very relatable content where they can easily place themselves in the donor's shoes.

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Reetika M.

Communication & Change Management| Product Marketing |Qualitative Researcher |Driving ESG Goals with GenAI @ World Economic Forum,UNICEF, WHO | Views are personal.
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When promoting a sustainability initiative, consider using a progress press release to update stakeholders on milestones achieved. This format allows for a comprehensive overview of challenges faced and successes attained in the journey toward sustainability goals. Tailoring the press release format to the specific nature of the news ensures effective communication with the target audience.

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3 Step 3: Write your headline and summary

The headline and summary of your press release are the most important elements, as they capture the attention of the readers and the media. They should be concise, clear, and catchy, and highlight the main benefit or value of your news. The headline should be no more than 10 words, and the summary should be no more than 25 words. Use keywords that relate to your topic and audience.

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Reetika M.

Communication & Change Management| Product Marketing |Qualitative Researcher |Driving ESG Goals with GenAI @ World Economic Forum,UNICEF, WHO | Views are personal.
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For example Announcing a Tech Innovation: Headline: "Revolutionizing Connectivity: New Tech Breakthrough Unveiled" Summary: "Transforming industries with cutting-edge connectivity solutions, our latest innovation promises unparalleled efficiency and limitless possibilities for businesses worldwide."

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4 Step 4: Write your body

The body of your press release should provide more details and information about your news, following the inverted pyramid structure. This means that you should start with the most important and relevant information, and then move to the less important and supporting information. The body should answer the five Ws and one H: who, what, when, where, why, and how. Use short paragraphs, bullet points, and quotes to make your text easy to read and scan.

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5 Step 5: Write your boilerplate and contact information

The boilerplate is a short paragraph that provides some background information about your cause, project, or organization. It should include your mission, vision, values, and achievements. The contact information is where you provide the name, email, phone number, and website of the person or team responsible for the press release. This is where the media and the public can reach out to you for more information or inquiries.

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6 Step 6: Distribute your press release

The final step is to distribute your press release to the relevant media outlets and platforms. You can use a press release distribution service, or you can contact journalists, bloggers, influencers, or partners who might be interested in your news. You can also share your press release on your own website, social media, newsletter, or blog. Make sure you follow up with the media and monitor the results of your press release.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use press releases to improve your fundraising efforts?

1

2

3

4

5

6

7

1 Step 1: Define your purpose

2 Step 2: Choose your format

3 Step 3: Write your headline and summary

4 Step 4: Write your body

5 Step 5: Write your boilerplate and contact information

6 Step 6: Distribute your press release

7 Here’s what else to consider

Communication

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How can you use press releases to improve your fundraising efforts?

1

2

3

4

5

6

7

1 Step 1: Define your purpose

2 Step 2: Choose your format

3 Step 3: Write your headline and summary

4 Step 4: Write your body

5 Step 5: Write your boilerplate and contact information

6 Step 6: Distribute your press release

7 Here’s what else to consider

Communication

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