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How can you use presentations to gain publicity and media attention?

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Public speaking is not only a valuable skill for communicating your ideas and insights, but also a powerful tool for gaining publicity and media attention. Whether you are an entrepreneur, a professional, or a thought leader, you can use presentations to showcase your expertise, build your reputation, and attract media coverage. In this article, you will learn how to use presentations to gain publicity and media attention, and what steps you need to take before, during, and after your presentation.

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Hammad Ali Nasir

Co-founder @ Adcelerate360° | Scaling Agencies and Brands with Plug & Play Advertising Teams | E-Commerce Marketing |…
Rajesh Sundaresan

Expert in P & C Insurance | Leading product solutions (Guidewire), Functional Optimization, People Management |…
Dr. Bhavana Badrinarayan??

Regional Head -Marketing Manipal Hospitals

1 Choose a relevant topic

The first step to use presentations to gain publicity and media attention is to choose a topic that is relevant, timely, and interesting for your target audience and the media. You want to offer something valuable, original, and engaging that showcases your knowledge and experience. You also want to consider the context and the purpose of your presentation. Are you speaking at a conference, a webinar, a podcast, or a media interview? What are the goals and expectations of the organizers and the attendees? How can you align your topic with their needs and interests?

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Dr. Bhavana Badrinarayan??

Regional Head -Marketing Manipal Hospitals
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Apart from choosing topic, how do you specify the relevancy .Content is the king. Short / brief with metaphors will enable to connect to the audience and aids in retention of the content

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Samuela Davidova

I build a country - Liberland Spokesgirl | I remotely open Premium Bank Accounts | Individual Freedom | Speaker & Thinker & Doer | The Freeist ?? I Vogue Leaders CS
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Stay in your niche. Don't try to be everywhere for the sake of being everywhere. Even before choosing the relevant topic you want to make sure the webinar, podcast, or public speech, is meeting your long-term objectives.

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2 Prepare a compelling presentation

The second step to use presentations to gain publicity and media attention is to prepare a compelling presentation that delivers your message clearly, concisely, and convincingly. You want to structure your presentation with a strong introduction, a clear main point, and a memorable conclusion. You also want to use stories, examples, data, and visuals to support your arguments and to make your presentation more engaging and memorable. You also want to practice your presentation and get feedback from others to improve your delivery and confidence.

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Dr. Bhavana Badrinarayan??

Regional Head -Marketing Manipal Hospitals
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Imfographics,white board presentation can also be considered in better engagement. Rehearsal of presentation aids in effective communication and enhances time management

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Dr. Nisha Varadaraj

Business Head B2B Healthcare | Telemedicine, Radiology, Strategy, Business Development | 14K+ Followers
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My two cents on this topic are as below: Understanding what your target audience expects from your presentation is the foremost strategy. The message should be crisp and clear and concepts can be conveyed either through images/animated videos/infographics to grasp attention of audience. Understanding the seniority/domain of audience and customizing the presentation to what they would look for would be crucial. Storytelling would be catchy and maybe how your product/service has impacted people's lives or enhanced a experience would be necessary to ensure audience remember and relate the product/service to their daily scenarios

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3 Promote your presentation

The third step to use presentations to gain publicity and media attention is to promote your presentation before, during, and after the event. You want to create awareness and interest for your presentation and to invite people to attend or watch it. You can use social media, email, blogs, podcasts, or other channels to share your topic, your bio, and your presentation details. You can also use hashtags, keywords, and tags to optimize your visibility and reach. You can also network with other speakers, organizers, attendees, and media representatives to build relationships and credibility.

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Samuela Davidova

I build a country - Liberland Spokesgirl | I remotely open Premium Bank Accounts | Individual Freedom | Speaker & Thinker & Doer | The Freeist ?? I Vogue Leaders CS
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This will depend on which kind of presentation you're making. Do not forget that giving a presentation is suitable and helps you to present yourself positively, even if it's just on your social media.

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4 Engage with your audience

The fourth step to use presentations to gain publicity and media attention is to engage with your audience during and after your presentation. You want to capture their attention, spark their curiosity, and encourage their participation. You can use questions, polls, quizzes, surveys, or other interactive elements to involve your audience and to get feedback. You can also use humor, emotion, or surprise to create an impact and to make your presentation more memorable. You can also follow up with your audience after your presentation and thank them for their attendance, answer their questions, and share your contact details and resources.

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Samuela Davidova

I build a country - Liberland Spokesgirl | I remotely open Premium Bank Accounts | Individual Freedom | Speaker & Thinker & Doer | The Freeist ?? I Vogue Leaders CS
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Even before engaging with them, I encourage you to find out who is your audience. Also, be aware - people might jump on you because they find it insightful what you're doing. Try to ask questions first. Don't let your ego to make you actually not find out what your potential clients need.

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5 Leverage your presentation

The fifth step to use presentations to gain publicity and media attention is to leverage your presentation after the event and to repurpose it for different platforms and formats. You want to maximize the exposure and impact of your presentation and to reach a wider audience. You can use video, audio, slides, transcripts, or articles to share your presentation on your website, social media, email, or other channels. You can also use testimonials, reviews, ratings, or awards to showcase your feedback and recognition. You can also pitch your presentation to relevant media outlets, podcasts, blogs, or publications and offer your expertise and insights.

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Rajesh Sundaresan

Expert in P & C Insurance | Leading product solutions (Guidewire), Functional Optimization, People Management | Cultivating Talent | Innovation
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Use a storytelling approach with the following themes to attract and gain attention and reach the broader group. - People - Pictures - Personal, genuine stories - Place - Platform

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Samuela Davidova

I build a country - Liberland Spokesgirl | I remotely open Premium Bank Accounts | Individual Freedom | Speaker & Thinker & Doer | The Freeist ?? I Vogue Leaders CS
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Never forget to ask for pictures, videos, record it, make the before and after - everything you can. If you can't shoot it yourself, ask the attendees, or someone from your friends, if attending. You want to keep it and repurpose it. I started recording all my live presentations - that helped me a lot too.

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6 Monitor your results

The sixth and final step to use presentations to gain publicity and media attention is to monitor your results and to measure your success. You want to track and analyze the outcomes and the benefits of your presentation and to evaluate your performance and improvement. You can use metrics, analytics, or tools to measure your reach, engagement, leads, conversions, or sales. You can also use feedback, comments, or testimonials to measure your satisfaction, reputation, or influence. You can also use your results to identify your strengths, weaknesses, opportunities, or challenges and to plan your next steps and goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Hammad Ali Nasir

Co-founder @ Adcelerate360° | Scaling Agencies and Brands with Plug & Play Advertising Teams | E-Commerce Marketing | AI-powered Growth | Think Tank
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Leveraging presentations for publicity requires a strategic approach. Firstly, ensure your content is innovative and relevant, offering unique insights or solutions. Use storytelling to make your presentation memorable and shareable. Secondly, engage with your audience, encouraging live social media sharing to amplify reach. Networking with journalists or influencers present can also be beneficial. Lastly, consider releasing a compelling excerpt or data point from your presentation to media outlets. This can spark interest and lead to wider coverage.

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How can you use presentations to gain publicity and media attention?

1

2

3

4

5

6

7

1 Choose a relevant topic

2 Prepare a compelling presentation

3 Promote your presentation

4 Engage with your audience

5 Leverage your presentation

6 Monitor your results

7 Here’s what else to consider

Public Speaking

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How can you use presentations to gain publicity and media attention?

1

2

3

4

5

6

7

1 Choose a relevant topic

2 Prepare a compelling presentation

3 Promote your presentation

4 Engage with your audience

5 Leverage your presentation

6 Monitor your results

7 Here’s what else to consider

Public Speaking

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