How can you use photography to create a sense of surprise and delight for your audience?

1 Use contrast and color

One way to create a sense of surprise and delight is to use contrast and color to make your images stand out and convey a mood or message. Contrast can be achieved by using different shapes, sizes, textures, or lighting in your composition. Color can be used to create harmony, contrast, or emphasis in your images. For example, you can use complementary colors to create a vibrant and dynamic effect, or use monochrome colors to create a minimalist and elegant look. Experiment with different combinations of contrast and color to see what works best for your brand and audience.

2 Tell a story

Another way to create a sense of surprise and delight is to tell a story with your images. Stories can help you connect with your audience on an emotional level, and make them curious about what happens next. You can use different elements of storytelling, such as characters, setting, plot, conflict, and resolution, to create a narrative with your images. For example, you can use a series of images to show the progression of a project, a challenge, or a transformation. Or, you can use a single image to imply a story by using details, symbols, or captions. Think about what kind of story you want to tell, and how you can use photography to convey it.

4 Add some humor

A fourth way to create a sense of surprise and delight is to add some humor to your images. Humor can help you lighten the mood, attract attention, and create a positive association with your brand and content. You can use different types of humor, such as irony, sarcasm, exaggeration, or puns, to make your images funny and memorable. For example, you can use props, costumes, or expressions to create a humorous situation or character. Or, you can use captions, hashtags, or memes to add a witty or clever comment to your image. Think about what kind of humor your audience enjoys, and how you can use photography to make them laugh.

5 Involve your audience

A fifth way to create a sense of surprise and delight is to involve your audience in your photography. Involving your audience can help you build a relationship, increase engagement, and generate feedback. You can involve your audience in different ways, such as asking them to participate, collaborate, or share your images. For example, you can ask them to join a photo challenge, a contest, or a giveaway. Or, you can ask them to contribute their own images, stories, or ideas to your content. Or, you can ask them to share your images with their friends, followers, or networks. Think about how you can use photography to invite your audience to interact with your brand and content.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?