How can you use persuasive writing to establish authority in your field?

3 Use the right tone and voice

The tone and voice of your content reflect your personality, attitude, and relationship with your audience. They also affect how your audience perceives your authority and credibility. You want to use a tone and voice that are appropriate for your purpose, audience, and topic, and that convey confidence, professionalism, and empathy. You also want to avoid jargon, slang, or vague language that might confuse or alienate your audience.

4 Provide evidence and examples

One of the best ways to establish authority is to back up your claims and arguments with evidence and examples. Evidence can include facts, statistics, research, testimonials, case studies, or personal stories that support your points and show your expertise and experience. Examples can include scenarios, analogies, metaphors, or illustrations that make your content more concrete, relatable, and memorable. By providing evidence and examples, you can enhance your credibility, persuade your audience, and differentiate yourself from others in your field.

5 Address objections and counterarguments

Another way to establish authority is to anticipate and address any potential objections or counterarguments that your audience might have. Objections are reasons why your audience might not agree with you, trust you, or take action. Counterarguments are alternative perspectives or solutions that your audience might consider. By acknowledging and responding to these issues, you can show your respect for your audience, overcome their doubts and barriers, and reinforce your position and value.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?