How can you use performance gap analysis to improve customer service?
Customer service is a key factor that influences customer satisfaction, loyalty, and retention. However, delivering high-quality customer service is not always easy, especially when there are gaps between the expected and actual performance of your service team. How can you use performance gap analysis to improve customer service? Performance gap analysis is a method of identifying and measuring the difference between the desired and actual outcomes of a process, activity, or skill. By using performance gap analysis, you can diagnose the root causes of poor customer service, design and implement effective solutions, and monitor and evaluate the results. In this article, we will explain how you can use performance gap analysis to improve customer service in four steps.