How can you use mixed methods to optimize pricing and promotions?
Pricing and promotions are crucial aspects of marketing that can influence customer behavior and profitability. However, finding the optimal price and promotion strategy for your product or service can be challenging, especially in a dynamic and competitive market. That's why you need to use mixed methods, a combination of quantitative and qualitative research techniques, to gather and analyze data from different perspectives and sources. In this article, you will learn how to use mixed methods to optimize pricing and promotions, and what benefits and challenges you may encounter along the way.
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Albaraa Al-Thami, MScRetail Growth Strategy Visionary?? | Crafting Customer-Centric Growth | Franchise Expert & Frontline Regional Leader |…
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Heba NaderExperienced Market Researcher | (PMP)?, MBA in Marketing & International Business, Certified Marketing Researcher, and…
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Maria Luisa D.Learning Specialist | Strategic thinker | Crafting compelling value propositions that drive results | The Business…