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How can you use live streaming to engage your conference audience?

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Live streaming is a powerful tool to connect with your conference audience, especially in times when physical events are limited or impossible. But how can you use it effectively to create an engaging and interactive experience for your attendees? In this article, we will share some tips and best practices on how to use live streaming to enhance your conference and reach a wider audience.

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Giovana de Oliveira Lopes

Especialista em Marketing e Comunica??o | Endomarketing | Eventos | Publicitária
Regina Asamoah, Bsc

NSP @ Ghana Bauxite Co. Ltd | ALX Campus Ambassador |Financial Modeling and Valuation Analyst | Virtual Assistant |…
Chikoni Narada

Experienced Social Media and Insights Specialist | Expert in Marketing Strategy, Community Behavior, Event Management…

1 Choose the right platform

When selecting a platform for live streaming, it is important to consider the quality and reliability of the video and audio, the ability to customize the branding and design, the options for interaction and feedback, the analytics and reporting capabilities, and the integration with other tools and platforms. Some of the most popular services include YouTube, Facebook, Zoom, Vimeo, and more. Each one has its own features, advantages, and limitations that need to be taken into account to ensure your goals, budget, and audience preferences are met.

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Chikoni Narada

Experienced Social Media and Insights Specialist | Expert in Marketing Strategy, Community Behavior, Event Management, KOL Management, and Self-Taught Design and Content Planning.
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In my opinion, the first thing to do is to find where your audience is most interested in interacting and spending their time on social media. After that finding the trend that aligns with the audience to grab the attention and sew the correlation between the content of your livestream objective with the trends. Make sure that you understand the policy and the benefit of the platform which will provide you with better results.

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Regina Asamoah, Bsc

NSP @ Ghana Bauxite Co. Ltd | ALX Campus Ambassador |Financial Modeling and Valuation Analyst | Virtual Assistant | Bsc. Business Administration - Accounting
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It is important to choose the right platform for your event to avoid glitches during the live streaming. You should research on the various platforms and choose the one that you think would suit your event.

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Maria Isabel Castellanos Acevedo

Vice-Chancellor | Edtech | Networking & Partners Expert | B2B & B2G Commercial | Learning communities | Salesforrce Especialist
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Creo que así como en una conferencia presencial, el conductor debe familiarizarse con el espacio, los recursos del auditorio y con el público, en una transmisión en vivo es clave que el conferencista conozca con seguridad las funcionalidades de la sala virtual por la que se transmite y genere contacto cercano con su público, mirando a la cámara, generando cambios de ambiente al darle primer lugar a imágenes, sonidos, cortos videos y experiencias y sobre todo involucrando al público con su participación en el chat

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Spyros Neira

Honours Business Administration Student at Nipissing University: Human Resource Management
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Zoom is one of the best platforms for video conferencing and is widely accessible. YouTube on the other hand is not a tool that can be used for conferencing yet is even more accessible. If you want a more personable experience that is invite only where questions are more visible Zoom is the right choice. If it does not matter whether unknown parties join the live stream then YouTube is likely the best choice as questions can still be asked via the chat box, analytics are very in depth, and the site is widely accessible. It's also important to note that the chat function can be turned off on YouTube making the livestreaming experience more customizable based on user needs.

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2 Plan your content and schedule

Live streaming is much more than just broadcasting your conference sessions to a remote audience. It is important to plan your content and schedule carefully to ensure you provide value, variety, and relevance to your viewers. To do this, create a clear and concise agenda that outlines the topics, speakers, and timings of your live stream. Additionally, include different types of content such as keynotes, panels, workshops, interviews, and entertainment. Make sure to balance the length and frequency of your sessions to avoid fatigue and boredom. Utilize pre-recorded videos, slides, graphics, and animations to enhance your presentation and keep the audience's attention. Lastly, prepare backup plans and contingency scenarios in case of technical issues or interruptions.

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Jimena Bravo Buitrago

CEO Founder The Squad | Producción de experiencias formativas | Conferencistas | Keynote Speakers | Formación y Desarrollo | Eventos corporativos
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Una transmisión en vivo puede ser tan cercana o tan lejana como quiera el #conferencista. Si haces uso del chat en tiempo real, y si interactúas con la audiencia por nombre propio eso va a llevar tu conferencia a otro nivel, la audiencia agradecerá tu atención y entenderá que la transmisión es más que un video lejano que podrían disfrutar a cualquier hora en una plataforma como youtube. Para complementar yo diría que una buena transmisión en vivo tiene como bases el contenido, la hora y 100% LA INTERACCIóN.

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Maria Isabel Castellanos Acevedo

Vice-Chancellor | Edtech | Networking & Partners Expert | B2B & B2G Commercial | Learning communities | Salesforrce Especialist
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El contenido en una transmisión en vivo debe ser lo más corto posible que permita generar el mayor impacto posible. Se debe generar mucha dinámica, con imágenes, sonidos, situaciones que generen impacto. La interacción con el chat es clave, genera mucha motivación para el participante que sea nombrado, esto puede hacerse cada tanto, cuando va a cambiar de tema o aspecto.

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3 Promote your live stream

To draw in a large audience to your live stream, you need to promote it strategically. This includes creating a landing page or website that advertises the features of your live stream, as well as using email marketing, social media, blogs, podcasts, and other channels to generate interest. Teasers, trailers, and sneak peeks of your content and speakers can also help build anticipation. Additionally, you should get your speakers, sponsors, partners, and influencers to share and endorse your live stream. Finally, offering incentives, discounts, or rewards for early registration, referrals, or engagement can be a great way to encourage viewers.

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Regina Asamoah, Bsc

NSP @ Ghana Bauxite Co. Ltd | ALX Campus Ambassador |Financial Modeling and Valuation Analyst | Virtual Assistant | Bsc. Business Administration - Accounting
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Promoting your live stream is very key. Your target audience must know about the event and what it entails. Intensify publicity to yield good results.

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Regina Asamoah, Bsc

NSP @ Ghana Bauxite Co. Ltd | ALX Campus Ambassador |Financial Modeling and Valuation Analyst | Virtual Assistant | Bsc. Business Administration - Accounting
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Promoting your live stream is very key. Your target audience must know about the event and what it entails. Intensify publicity to yield good results.

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Maria Isabel Castellanos Acevedo

Vice-Chancellor | Edtech | Networking & Partners Expert | B2B & B2G Commercial | Learning communities | Salesforrce Especialist
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Agregaría que en las conferencias o cursos previos a la transmisión, invite a los participantes al evento y a ser parte de las redes para capitalizar los contactos

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4 Engage your audience

Maintaining audience engagement and involvement during a live stream is a key challenge. To create a sense of community and connection, you should leverage interactive features such as chat, polls, Q&A, and emojis to encourage participation and feedback. Acknowledge and respond to comments and questions during the live stream. Invite your audience to share their opinions, experiences, and insights on the topics and speakers. Additionally, create opportunities for networking and collaboration with breakout rooms, groups, forums, or social media hashtags. You can also gamify your live stream with quizzes, contests, leaderboards, or badges.

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Nicole Noonan

Exp. with NBA, Nike, AEG, Interscope, Google and ESPN | AAF OC Board Member
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To boost live stream engagement a few strategies I've used are: - Interactive Workshops: Hands-on activities for real-time participation. -Crowdsourced Agenda: Allow attendees to vote on or suggest topics in real-time, giving them direct control over some segments of the conference. - Mystery Guest Appearances: Surprise attendees with unannounced appearances by well-known personalities or industry experts. -Digital Time Capsules: Invite attendees to contribute predictions, ideas, or messages to a digital time capsule that is "opened" at a future conference.

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Jimena Bravo Buitrago

CEO Founder The Squad | Producción de experiencias formativas | Conferencistas | Keynote Speakers | Formación y Desarrollo | Eventos corporativos
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El uso de todas las herramientas (encuestas, chat etc) facilitan la interacción y se deben usar, pero yo aconsejaría algo tan sencillo como SIEMPRE referirse a las personas quienes te escriben por el chat por nombre propio, un detalle tan peque?o hace toda la diferencia en una persona que está dedicando su tiempo a aprender de ti. La virtualidad crea espacios de cercanía que no existen en la presencialidad; por ejemplo, en un evento presencial es muy difícil que conozcas los nombres de todas las personas en un auditorio en la virtualidad, conoces sus nombres y hasta la ciudad desde donde te escriben.

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Maria Isabel Castellanos Acevedo

Vice-Chancellor | Edtech | Networking & Partners Expert | B2B & B2G Commercial | Learning communities | Salesforrce Especialist
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Algo nuevo que agregaría es que en el link de inscripción a la transmisión en vivo, se haga una pregunta que permita identificar a los participantes con algo diferente a su nombre y e el saludo haya una diapositiva con el símbolo de todos y se les de la bienvenida de una manera innovadora, usar un color, un animal, una flor como referencia genera recordación y no sólo involucra a la audiencia con el conferencista sino a los participantes entre sí

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Tracy Baer, CMP, CFMP

Event Planner & Project Manager
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Have an emcee live host the event between sessions, interact with the chat comments, interview a person in-studio, give away prizes to people who are logged in or in response to chat surveys, or make individual shout-outs. They can also tell the audience what’s coming up next and call people back into the room from a break. This personal touch can really keep the audiences attention.

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5 Follow up with your audience

Following up with your audience after your live stream is essential to thank them, collect feedback, and nurture your relationship. You can do this by sending a thank-you email with a summary of highlights and key takeaways, asking them to fill out a survey or feedback form, providing access to the recordings, slides, notes, and resources of the live stream, sharing the results, outcomes, and impact of the live stream, and inviting them to join your community or subscribe to your newsletter.

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Maria Isabel Castellanos Acevedo

Vice-Chancellor | Edtech | Networking & Partners Expert | B2B & B2G Commercial | Learning communities | Salesforrce Especialist
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Clave personalizar cada uno de estos saludos e invitar a conectar en las redes sociales. Una manera de atraer en este seguimiento es indicando: tengo un obsequio para ti.. gracias por participar y de esa forma se envían las diapositivas, notas, etc

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Giovana de Oliveira Lopes

Especialista em Marketing e Comunica??o | Endomarketing | Eventos | Publicitária
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Além de um planejamento estruturado para a transmiss?o, ter assuntos envolventes e que atraem o público também é tarefa essencial para que haja engajamento nas dinamicas e intera??es ao decorrer da live. Portanto, fa?a uma breve pesquisa de temas e tópicos que o público gostaria de ver e ouvir e, a partir disso, escolha o melhor palestraste para compor essa transmiss?o. Para essa escolha, importante analisar o perfil do profissional, tendo em mente talento para a fala e engajamento de público para que assim ele consiga envolver as pessoas participantes.

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Jackie McKellar

Promotional Marketing Expert | Brand Builder | Fueling Partnerships w/Fortune 500 Brands through custom merchandising & eCommerce solutions | Social Selling Leader | Consultant | Proud Mom
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To maximize your live broadcast audience broadcast simultaneously on social media platforms like Facebook, YouTube, Instagram, or X. Set up your live stream in each platform in advance to configure the stream settings, title, description, and privacy settings. Always test/dry run broadcasting equipment, such as cameras and microphones in advance. Utilize software like OBS Studio or Streamlabs OBS to broadcast the event to multiple platforms simultaneously. Have someone to engage with the audience in the comments of each platform as well as someone to monitor the broadcast for any issues and troubleshoot quickly. Once the event ends, stop the broadcast on all platforms and save the recording for future use or marketing content.

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How can you use live streaming to engage your conference audience?

1

2

3

4

5

6

1 Choose the right platform

2 Plan your content and schedule

3 Promote your live stream

4 Engage your audience

5 Follow up with your audience

6 Here’s what else to consider

Event Planning

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How can you use live streaming to engage your conference audience?

1

2

3

4

5

6

1 Choose the right platform

2 Plan your content and schedule

3 Promote your live stream

4 Engage your audience

5 Follow up with your audience

6 Here’s what else to consider

Event Planning

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