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How can you use the liking principle to influence others?

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How can you use the liking principle to influence others? This is a question that many people ask themselves when they want to persuade someone to agree with them, cooperate with them, or buy from them. The liking principle is one of the six principles of influence identified by psychologist Robert Cialdini, and it states that people are more likely to comply with requests from people they like. In this article, you will learn how to apply the liking principle in your interpersonal communication, and how to avoid some common pitfalls.

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1 Build rapport

One of the most effective ways to use the liking principle is to build rapport with your audience. Rapport is a state of mutual trust and understanding that creates a positive and comfortable atmosphere for communication. You can build rapport by showing genuine interest in the other person, listening actively, using their name, mirroring their body language, and finding common ground. By doing so, you will make the other person feel valued, respected, and connected to you, which will increase their receptivity to your message.

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Heather Walton

Owner of Wanderlust Works By Heather Walton |Marketing Solutions Specialists |Content Creator
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Beyond the liking principle, consider implementing a “Collective Wisdom Wall.” Encourage your audience to share their insights and tips related to your field, creating a collaborative space. Recognize and showcase their contributions - it’s about transforming your platform into a knowledge hub fueled by the collective wisdom of your audience. This not only builds rapport but elevates them to active contributors, fostering a strong sense of community and ownership. ????

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will W.

--Transformational Speaker- Priest- Sports- Tech
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Liking a post or the content is a hidden gem, the influence will be based upon previous likes you have offered as support. The like is in the detail, for example if you like content that in some manner offers insight/value everything you like will at the very least be considered as a valuable asset. It doesn't matter that the content might be slightly outside the mainstream thought process, different is good.

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Joanne Monck OBE FRSA

OBE for services to Transgender Equality. Lgbt advocate and speaker. Available for educational talks and consultancy.
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Also consider the techniques of listening and leaking. Listening to an audience or a colleague in a way that makes them feel comfortable is the key to leaking information that you require

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Belinda Basaca Zeitlin, MD, MS

Author - Pediatrician - Global Speaker/ Lifestyle & Cultural Coach I help women achieve their personal best in mind, body and spirit & family members improve their interpersonal communication and relationship skills.
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Connecting with people and adding value to the connection and rapport could look like sincere, forwarding feedback, a like or supporting comment on their social media posts and being a connector for people whom you have networked with that may have synergies to advance their businesses. These don’t necessarily come with monetary gains but are definitely “deposits” creating a good impression and overall vibe - as long as it is done in honesty and with no expectations of reciprocation.

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2 Compliment sincerely

Another way to use the liking principle is to compliment the other person sincerely. Compliments are a form of positive reinforcement that can boost the self-esteem and confidence of the recipient, and make them more inclined to like you back. However, you have to be careful not to overdo it or sound insincere, as that can backfire and make you seem manipulative or flattering. To avoid this, you should compliment the other person on something specific, relevant, and genuine, and avoid generic or exaggerated praise.

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Ian Blemings

Electrical Electrical Supervisor at MFO
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Reading the previous responses, I believe that these were the original ideals of LinkedIn when it first started - shared information, knowledge bases etc. I usually only "like" if I agree with the statement or sentiments and only comment if I can offer something constructive. To this end I have many connections who I have assisted and helped over the years (but never met) and aim to continue to do so.

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3 Reciprocate favors

A third way to use the liking principle is to reciprocate favors. Reciprocation is another principle of influence that states that people feel obliged to return the favor when someone does something nice for them. By doing something helpful or generous for the other person, you can create a sense of obligation and gratitude, which can make them more willing to comply with your request. However, you have to be careful not to expect or demand anything in return, as that can ruin the effect and make you seem selfish or coercive. To avoid this, you should reciprocate favors without strings attached, and express your appreciation sincerely.

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4 Associate with positive things

A fourth way to use the liking principle is to associate yourself with positive things. Association is a psychological phenomenon that states that people tend to transfer their feelings and opinions from one thing to another based on their proximity or similarity. By associating yourself with positive things, such as good causes, successful people, or popular trends, you can enhance your image and credibility, and make the other person more likely to like you and agree with you. However, you have to be careful not to be dishonest or deceptive, as that can damage your reputation and trustworthiness. To avoid this, you should associate yourself with positive things that are relevant, authentic, and consistent with your values and goals.

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5 Avoid conflicts

A fifth way to use the liking principle is to avoid conflicts with the other person. Conflicts are a source of negative emotions and attitudes that can impair your communication and influence. By avoiding conflicts, you can maintain a harmonious and respectful relationship with the other person, and reduce the chances of resistance or hostility. However, you have to be careful not to avoid conflicts at the expense of your own interests or principles, as that can make you seem weak or submissive. To avoid this, you should avoid conflicts by using diplomacy, empathy, and compromise, and not by sacrificing your integrity or dignity.

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Natalia S.

Human Resources ? Internal Communications ? HR Project Management ? Recruitment
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On way of managing conflicts in a positive manner is finding a common ground between the parts. In general, conflicts happen because people are focusing on specifics, not the bigger picture. It’s helpful to switch the focus by gradually make the subject more generic and more likely to be agreed by both parts. If you get three “yes” while doing it, people are more likely to open up more and listen, creating the opportunity for an agreement.

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6 Adapt to preferences

A sixth way to use the liking principle is to adapt to the preferences of the other person. Preferences are the personal tastes and opinions that shape the behavior and decisions of the other person. By adapting to their preferences, you can show that you respect and understand them, and that you are flexible and accommodating. This can make the other person more likely to like you and cooperate with you. However, you have to be careful not to adapt to their preferences at the expense of your own identity or authenticity, as that can make you seem fake or opportunistic. To avoid this, you should adapt to their preferences by using their preferred language, style, and format, and not by changing your core beliefs or values.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Heidi Threlfo

Kaitiakitanga - Supervision and Support- Ecoartist- Story Sharer
(已编辑)
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Building rapport also gives us more influence to challenge. Having good rapport makes you more trustworthy when you want to offer a different perspective.

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How can you use the liking principle to influence others?

1

2

3

4

5

6

7

1 Build rapport

2 Compliment sincerely

3 Reciprocate favors

4 Associate with positive things

5 Avoid conflicts

6 Adapt to preferences

7 Here’s what else to consider

Interpersonal Communication

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How can you use the liking principle to influence others?

1

2

3

4

5

6

7

1 Build rapport

2 Compliment sincerely

3 Reciprocate favors

4 Associate with positive things

5 Avoid conflicts

6 Adapt to preferences

7 Here’s what else to consider

Interpersonal Communication

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感谢您的反馈

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