登录查看更多内容

How can you use lean startup principles to accelerate service innovation?

由人工智能和领英社区提供技术支持

Service innovation is the process of creating and delivering new or improved services that add value to customers and stakeholders. It can help you differentiate your brand, increase customer loyalty, and generate new revenue streams. But how can you innovate faster and more effectively in a complex and uncertain environment? One way is to apply lean startup principles, which are based on learning from experimentation, feedback, and iteration. In this article, you will learn how to use lean startup principles to accelerate service innovation in four steps.

此文章中的业界达人

由社区从 9 条内容中精选。了解更多

Shehan Dabarera

Linked In Top Voice for Creative Problem Solving | Credit Risk Analyst | Financial Analyst| Ex Senior Relationship…
Nabeel Abdul Latheef

Customer Experience | Business Process Innovation | ECommerce, UX & CRM Consultant | Tech/Product Enthusiast

1 Identify a problem

The first step is to identify a problem that your customers or potential customers are facing, and that your current or planned service can solve. You can use various methods to discover customer problems, such as interviews, surveys, observations, or data analysis. The key is to empathize with your customers and understand their needs, pains, and goals. You should also validate that the problem is worth solving, meaning that it is important, frequent, and urgent for your customers, and that they are willing to pay for a solution.

添加您的观点

Nabeel Abdul Latheef

Customer Experience | Business Process Innovation | ECommerce, UX & CRM Consultant | Tech/Product Enthusiast
举报内容
- Engage with potential users to understand their pain points and unmet needs. Surveys, interviews, and observations can help gather valuable insights. - Utilize data analytics tools to identify trends, patterns, or gaps in the current service landscape.

已翻译

赞

加载更多内容

2 Formulate a hypothesis

The next step is to formulate a hypothesis about how your service can solve the problem and create value for your customers. A hypothesis is a testable statement that expresses your assumptions about your service and your customers. You can use a simple format like this: We believe that (target customer) has (problem) and will (benefit) from (service solution). For example, We believe that busy professionals have difficulty finding healthy and convenient meals and will save time and money from a subscription-based meal delivery service.

添加您的观点

Nabeel Abdul Latheef

Customer Experience | Business Process Innovation | ECommerce, UX & CRM Consultant | Tech/Product Enthusiast
举报内容
- Clearly define the identified problem. For instance, "Customers struggle with slow response times in customer support." - Create a hypothesis about how a service innovation could address this issue. For instance, "Implementing an AI-powered chatbot can improve response times and enhance customer satisfaction."

已翻译

赞

加载更多内容

3 Test and learn

The third step is to test your hypothesis with real or potential customers and learn from their feedback. You can use various methods to test your hypothesis, such as prototypes, MVPs (minimum viable products), landing pages, or experiments. The goal is to validate or invalidate your hypothesis as quickly and cheaply as possible, and to measure the key metrics that indicate customer interest, satisfaction, and behavior. You should also collect qualitative feedback from your customers to understand their preferences, opinions, and suggestions.

添加您的观点

Nabeel Abdul Latheef

Customer Experience | Business Process Innovation | ECommerce, UX & CRM Consultant | Tech/Product Enthusiast
举报内容
- Build a Minimum Viable Product (MVP) that embodies the core functionality of the proposed service innovation. In the example, create a basic version of the AI chatbot. - Implement different versions or features within the MVP to test what resonates best with users. - Gather feedback from early adopters or pilot users. Analyze data on user interactions and experiences to refine the service.

已翻译

赞
Michael Thomas

Strategic Transformation Coach | Bridging the Business Growth Gap Between Strategy and Execution
举报内容
- Defining 'Your' Minimum Success Criteria: Just as in the honeymoon phase of an idea, everything seems possible, but it's crucial to ground these possibilities in reality. - Charting a Stage-Based Traction Roadmap: As days can quickly turn into weeks and months during the initial excitement, a traction roadmap helps maintain focus and direction. - Building an External Accountability System to Call Your B.S.: One of the lean startup principles' greatest strengths is its insistence on confronting the brutal facts of reality. By applying these principles, you’re not just falling in love with an idea; you’re nurturing it into a viable, desirable service that meets real customer needs.

已翻译

赞

4 Pivot or persevere

The final step is to analyze the results of your tests and decide whether to pivot or persevere. A pivot is a change in your service strategy based on what you have learned from your tests. A persevere is a continuation of your service strategy based on positive validation from your tests. You should pivot if your hypothesis is invalidated or if you find a better opportunity to create value for your customers. You should persevere if your hypothesis is validated or if you need more data to make a decision.

By following these four steps, you can use lean startup principles to accelerate service innovation and create services that meet your customers' needs and expectations. You can also reduce the risk of wasting time and resources on services that nobody wants or needs. Remember that service innovation is an ongoing process that requires constant learning and adaptation.

添加您的观点

Nabeel Abdul Latheef

Customer Experience | Business Process Innovation | ECommerce, UX & CRM Consultant | Tech/Product Enthusiast
举报内容
- Assess the results of hypothesis conducted against predefined success metrics. If the AI chatbot doesn't significantly improve response times, consider pivoting. - If the MVP shows promise but needs improvement, iterate on the concept based on user feedback before scaling it further. - If the initial idea doesn’t work, pivot by adjusting the features, target audience, or overall approach to better align with customer needs.

已翻译

赞

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Shehan Dabarera

Linked In Top Voice for Creative Problem Solving | Credit Risk Analyst | Financial Analyst| Ex Senior Relationship Manager - Wholesale Banking
(已编辑)
举报内容
Good article. Let me apply a practical example in the context of a banking forum. Let's apply the steps you mentioned to an online banking system upgrade for client transactions: In this case, the client requires an online SWIFT message for completed outward transfers to their online app after the account debit of the same transaction. If it can be accomodated, inform the client on the availability of this feature in the upgraded. To ensure the functionality and effectiveness of the feature, capable staff from both ends (the bank and the client) should be involved. Evaluate the results of the testing phase to determine if the feature is working as intended & meeting the other clients requirements too. #customerexperience #cutomerservice

已翻译

赞
Nabeel Abdul Latheef

Customer Experience | Business Process Innovation | ECommerce, UX & CRM Consultant | Tech/Product Enthusiast
举报内容
- Identify and prioritize problems that can be solved with relatively simple and quick solutions. - Use tools like rapid prototyping and agile development methodologies to swiftly iterate and test new service ideas. - Establish continuous feedback loops to rapidly learn and adapt.

已翻译

赞

Customer Experience

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use lean startup principles to accelerate service innovation?

1

2

3

4

5

1 Identify a problem

2 Formulate a hypothesis

3 Test and learn

4 Pivot or persevere

5 Here’s what else to consider

Customer Experience

给文章评分

感谢您的反馈

更多Customer Experience相关文章

更多相关阅读内容

How can you use lean startup principles to accelerate service innovation?

1

2

3

4

5

1 Identify a problem

2 Formulate a hypothesis

3 Test and learn

4 Pivot or persevere

5 Here’s what else to consider

Customer Experience

给文章评分

感谢您的反馈

查看其他技能