How can you use the latest content marketing trends?

Don't forget to tailor it to your target audience. Not all types of interactive content works well with all of your ICPs, pick and choose wisely.

I would class calculators and games as slightly different to polls and surveys. The former are (can be) useful tools, whereas the latter are more about giving prospects a voice. Many marketers do the latter really badly, putting up irrelevant and pointless polls, surveys and such. Less is more from me

When it comes to interactive content, it is of utmost importance to humanize it and infuse it with emotion as if engaging in a real-world conversation with genuine individuals. Establishing a connection with people through your content is crucial, so it is vital to maintain a natural approach. Quizzes, polls, surveys, calculators, games, and similar tools serve as means of connection, but the true essence lies in how you present them—keeping it authentic and original.

Remember each platform has its own rules. Vertical works well on IG, informational works well on LinkedIn, etc. Leverage each platform's specialty for success.

Consider this: if you were given a choice between a text article, audio, image, or video, how would you prefer to consume content? Chances are, like most people, you would opt for video. Video content offers convenience, interactivity, and efficiency, allowing viewers to absorb information in a shorter span of time. This is precisely why video marketing holds immense power. With four years of firsthand experience as a video marketer, I've witnessed the remarkable impact of video marketing. In a previous role, when other approaches fell short, video marketing drove a staggering 24% revenue growth for our organization. Tangible success solidifies my belief in its unparalleled potential as a transformative tool.

Video isn't the solution to everything that some platforms like Facebook with its reels want you to believe. Some things are far better in other formats. But, to impart a very quick impression that lasts, video can work extremely well, especially if you pull out video's unique advantages that other formats lack

Video marketing is an effective marketing tactic as long as its based on a sound digital foundation. In other words, for it to work well, there needs to be a solid digital presence including a company website and relevant social media channels. Local companies also need a good presence in local directories along with an optimized Google Business Profile. Without that, videos tend to fade away in the digital ether. With the right foundation, video is a great evergreen marketing tool. And today, with AI tools, it's relatively easy to re-purpose existing content into meaningful video scripts.

Current AI authoring tools are slowly shifting focus from UGC to User-curated content, where automated content generation levels the playing field for a number of creators, agencies and studios, who become much more editors and curators, rather than creators.

In my opinion, The search landscape is undergoing rapid and dynamic transformations. To broaden your audience reach, leveraging voice search optimization is crucial. Consider how children, who may not have developed writing skills yet, rely on voice search to explore their interests. Moreover, in regions with lower literacy rates, targeting audiences through voice search becomes increasingly significant. Therefore, it is essential to prioritize voice search optimization and always keep this aspect in mind.

Master the art of content auditing, identification of the best opportunities, and seamless adaptation to new formats and channels to maximize your content's value and ROI.

Absolutely. It makes a marketer's job 10x as efficient once you work out a decent repurposing strategy. It is like getting 10 sweets from a packet of 1 sweet - what is not to like about this?

In the ever-evolving world of content marketing, staying ahead of emerging trends is not just beneficial - it’s vital. One of the most transformative trends we’re currently experiencing is the rise of Artificial Intelligence. AI’s power to streamline content creation is truly game-changing. From writing emails to crafting blog posts, AI tools are getting smarter, enabling marketers to create content much more efficiently. And it can automate tedious, repetitive tasks. The most important thing to remember about trends is the fact that they’re trends… Sometimes they die off, and sometimes they evolve into something bigger than you could have ever imagined. And AI isn’t going to die off… So don’t get left behind.