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How can you use Kirkpatrick's model to evaluate E-Learning effectiveness?

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E-Learning is a convenient and cost-effective way to deliver training and education, but how do you know if it is effective? How do you measure the impact of your E-Learning courses on learners and the organization? One of the most widely used models to evaluate E-Learning effectiveness is Kirkpatrick's model, which consists of four levels: reaction, learning, behavior, and results. In this article, you will learn how to use Kirkpatrick's model to evaluate E-Learning effectiveness and what tools and methods you can use at each level.

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1 Level 1: Reaction

The first level of Kirkpatrick's model is reaction, which measures how learners felt about the E-Learning experience. Did they enjoy it? Was it relevant and useful? Was it easy to access and navigate? To evaluate reaction, you can use surveys, feedback forms, ratings, or testimonials. You can ask learners to rate the E-Learning course on various aspects, such as content, design, delivery, and interaction. You can also ask them to share their opinions, suggestions, and complaints. The feedback you collect at this level can help you improve the E-Learning course and increase learner satisfaction.

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Susana Elizabeth Pacheco García

Estudios Universitarios Adm. de Empresas-Fac.de Derecho-Técnico Gestión Cultural
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"?lo disfrutaron?" es un término a mi entender más coloquial que formal, no explica de qué forma se explicaría el disfrute. "Puede pedir a los alumnos...., la entrega": cuando hablamos de entrega la palabra tiene diferentes significados, puede la respuesta no reflejar lo requerido.

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Kristyn Sheehy

Sales Development Representative | Instructional Designer | Driving Revenue Growth through Custom Learning Solutions | eLearning Strategy, CRM Optimization, Lead Generation & Customer Success in EdTech
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One way to evaluate e-learning effectiveness is by applying the first level of Kirkpatrick's model. The first level is Reaction, in other words, how did the participants feel about the training? A few ways, you can accomplish this are by including surveys and feedback forms immediately after the e-learning module, rating systems, and discussion forums. You want to ask questions about the overall satisfaction, the relevance of content, and the usability of the platform. Possibly the best way to gauge all learners' reactions is by having feedback sessions or discussion forums. This might be best because it allows participants to express their individual opinions, share insights and experiences, and provide qualitative feedback.

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2 Level 2: Learning

The second level of Kirkpatrick's model is learning, which measures how much learners learned from the E-Learning course. Did they acquire new knowledge, skills, or attitudes? Did they achieve the learning objectives? To evaluate learning, you can use quizzes, tests, assessments, or assignments. You can measure the learners' pre- and post-test scores, or compare their performance with a control group. You can also use self-reports, interviews, or portfolios to assess the learners' learning outcomes. The data you collect at this level can help you validate the effectiveness of the E-Learning course and identify the gaps in learning.

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Susana Elizabeth Pacheco García

Estudios Universitarios Adm. de Empresas-Fac.de Derecho-Técnico Gestión Cultural
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incluiría como prueba, conversatorio informal, para discernir cuanto aprendieron, el nivel logrado, etc. Para identificar las brechas de aprendizaje, se debe cuestionar lo aprendido.

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3 Level 3: Behavior

The third level of Kirkpatrick's model is behavior, which measures how learners applied what they learned from the E-Learning course to their work or life. Did they change their behavior, actions, or habits? Did they improve their performance, productivity, or quality? To evaluate behavior, you can use observations, reports, feedback, or analytics. You can observe the learners' behavior on the job, or ask them to report their progress, achievements, or challenges. You can also ask their managers, peers, or customers to provide feedback on their performance. You can also use analytics tools to track the learners' activities, engagement, or outcomes. The evidence you collect at this level can help you demonstrate the impact of the E-Learning course and support the learners' transfer of learning.

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4 Level 4: Results

The fourth level of Kirkpatrick's model is results, which measures how the E-Learning course contributed to the organizational goals or outcomes. Did it increase sales, revenue, or profit? Did it reduce costs, errors, or risks? Did it enhance customer satisfaction, loyalty, or retention? To evaluate results, you can use indicators, metrics, or measurements. You can align the E-Learning course with the organizational goals or outcomes, and use indicators such as key performance indicators (KPIs), return on investment (ROI), or net promoter score (NPS) to measure the results. You can also use measurements such as surveys, audits, or evaluations to assess the results. The information you collect at this level can help you justify the value of the E-Learning course and optimize the E-Learning strategy.

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Susana Elizabeth Pacheco García

Estudios Universitarios Adm. de Empresas-Fac.de Derecho-Técnico Gestión Cultural
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"?Aumentó las ventas, los ingresos o las ganancias?" Cuando se habla de "ingresos o las ganancias," queda fluctuante el concepto. En ganancia van todos lo rubros de ingresos, tengan ganancia o no.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use Kirkpatrick's model to evaluate E-Learning effectiveness?

1

2

3

4

5

1 Level 1: Reaction

2 Level 2: Learning

3 Level 3: Behavior

4 Level 4: Results

5 Here’s what else to consider

E-Learning

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How can you use Kirkpatrick's model to evaluate E-Learning effectiveness?

1

2

3

4

5

1 Level 1: Reaction

2 Level 2: Learning

3 Level 3: Behavior

4 Level 4: Results

5 Here’s what else to consider

E-Learning

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