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How can you use keywords to show your impact?

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If you want to stand out from the crowd of job applicants, you need to show your impact. Impact is the value you bring to an organization, the results you achieve, and the problems you solve. But how do you communicate your impact effectively on your resume? One way is to use keywords that highlight your skills, achievements, and contributions. Keywords are the words and phrases that employers use to search for and screen candidates. They are also the words and phrases that describe the requirements, expectations, and goals of the job. In this article, you will learn how to use keywords to show your impact in four steps: research, select, incorporate, and optimize.

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Kashaf Noor

I Write Resumes for Mid-Career to Executive Marketing Professionals

1 Research keywords

The first step is to research the keywords that are relevant for your target job. You can use various sources, such as job descriptions, industry publications, company websites, and online tools, to find out what employers are looking for and what terms they use to describe their needs. You can also use keywords to research the competition and see how other candidates present their impact. Make a list of keywords that match your skills, qualifications, and achievements, as well as the job requirements, expectations, and goals.

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Kashaf Noor

I Write Resumes for Mid-Career to Executive Marketing Professionals
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Dive into the job description you're applying for. Identify key skills, achievements, and metrics mentioned. Research common keywords used in your industry to describe achievements and performance. Don't use generic terms like "improved" or "managed." Opt for action verbs and quantifiable results (e.g., "increased sales by 15%," "reduced costs by 20%"). prioritize keywords that directly align with the desired job's requirements. Don't force keywords into unnatural sentences. Maintain readability and flow, and do not exaggerate.

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2 Select keywords

The next step is to select the keywords that best demonstrate your impact. You don't want to use too many or too few keywords, as that can make your resume look either cluttered or generic. You want to use keywords that are specific, relevant, and accurate. You also want to use keywords that are action-oriented, measurable, and meaningful. For example, instead of using vague words like "managed" or "handled", use words that show how you managed or handled something, such as "led", "coordinated", "improved", or "delivered". Instead of using generic words like "skills" or "experience", use words that show what skills or experience you have, such as "proficient", "certified", or "expert". Instead of using abstract words like "value" or "quality", use words that show what value or quality you added, such as "increased", "reduced", or "enhanced".

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3 Incorporate keywords

The third step is to incorporate the keywords into your resume. You want to use keywords throughout your resume, but especially in the sections that showcase your impact, such as the summary, the work history, and the achievements. You want to use keywords in a natural and concise way, without overloading or repeating them. You want to use keywords in context, showing how you used them to achieve results and solve problems. You want to use keywords in a consistent and coherent way, aligning them with the job title, the company name, and the industry sector.

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4 Optimize keywords

The final step is to optimize the keywords on your resume. You want to use keywords that are compatible with the applicant tracking systems (ATS) that employers use to scan and filter resumes. You want to use keywords that are formatted correctly, using standard fonts, sizes, and styles. You want to use keywords that are spelled correctly, avoiding typos and errors. You want to use keywords that are updated regularly, reflecting the current trends and best practices in your field.

By using keywords to show your impact, you can make your resume more attractive, relevant, and effective. You can highlight your skills, achievements, and contributions in a way that matches the employer's needs and goals. You can increase your chances of getting noticed, getting interviewed, and getting hired.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use keywords to show your impact?

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1 Research keywords

2 Select keywords

3 Incorporate keywords

4 Optimize keywords

5 Here’s what else to consider

Resume Writing

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How can you use keywords to show your impact?

1

2

3

4

5

1 Research keywords

2 Select keywords

3 Incorporate keywords

4 Optimize keywords

5 Here’s what else to consider

Resume Writing

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