How can you use job boards to find 2D animation freelance gigs?

There’s a drawback of using job boards because of the competition and it tends to get your specialised service ‘commoditized’. People might be bidding for the same projects and sometimes it’s hard to be seen. Other than using job board is positioning yourself to get more inbound leads or even doing personal approach to relevant stakeholders.

Start by selecting job boards that cater specifically to creative industries. Platforms like Upwork, Freelancer, and Behance often host animation gigs. Niche boards like Animation Base or ArtStation Jobs can be goldmines for 2D animators. Focusing on platforms frequented by clients seeking animation services increases your chances of finding suitable freelance opportunities.

Marketing, comms and animation clients tend to be visual centric. Aside from they key credentials and track record, it’s important to showcase not only your best work but a work that is also relevant to what they are looking for. Relevancy could be defined by: the industry of the client, similar work to their competitors, product type, certain visual treatment. Put the best work at the very start and the end of your portfolio showcase to ensure that it’s a wholesome showcase that’s relevant and with great quality for the prospect.

Craft a profile that showcases your 2D animation skills and experience. Include a captivating portfolio highlighting your best work. Use a professional yet personable tone in your bio to attract potential clients. Adding relevant keywords improves your discoverability, ensuring your profile stands out among other freelancers vying for 2D animation gigs.

One thing that’s often overlooked early in my career was when we quoted an amount that was too high to the point of exceeding client’s budget at times, with a good intention of producing the best work possible. This might cause us to lose the project eventually no matter how good our offer is, considering the most important needs vs wants of our client. When we are giving pricing, it’s important to gather more information and data about the market price, how much your competitors are pricing, to remain competitive in your offers.

Actively browse and apply for projects aligned with your expertise. Tailor your proposals to showcase how your 2D animation skills meet the client's needs. Highlight your unique selling points and previous successes. Timely and personalized applications increase your chances of being noticed and selected for freelance gigs.

In my experience, some of the best projects we got were the ones made through some casual meetups, coffee, lunch and dinner. Commercial animation is a significant investment for business marketing. Just like how you find your architect or house contractor, you’d probably ask your friends or family recommendations first before looking around the internet. The same case with animation, more often than not people prefer working with someone they’re familiar with and endorsement will help.

Networking is key. Engage with the community on these platforms, join relevant forums, and participate in discussions. Building connections with fellow freelancers and clients can lead to referrals and repeat business. Additionally, consider setting competitive yet realistic pricing to attract clients while ensuring fair compensation for your 2D animation expertise. Keep refining your portfolio and skills to stay competitive in the dynamic freelance landscape.