How can you use internal links and anchor text to boost content performance?

There are two main reasons why internal links help a lot: 1. it help your visitors better navigate your content, discover new articles or pages and, if used wisely, lead them towards a successful transaction/sale/registration. 2. It helps your SEO efforts by telling Google (or other search engines) about other topics related to the existing ones, tell search engines crawlers what your most important pages are, impact rankings and page authority.

You can signal to search engines the importance of your website content by using internal links that go beyond site breadcrumb navigation. When you have a large website with a lot of content, it's easy for important pages to get buried. That’s why it’s important to create internal links to show search engines the relevance of pages, the relationship between them, and their value.

Internal links are a cornerstone of effective SEO strategy, serving as a powerful tool to enhance your site's visibility in search engine rankings while simultaneously boosting the authority of your website in its field, using topic clusters to cover important subjects.

First, identify the primary pillar pages on your website. Next, create topic clusters by connecting related content through internal links. Seek out appropriate anchor texts for these links to enhance their relevance. Lastly, ensure that link equity, particularly from your most authoritative pages, is effectively distributed to boost the ranking potential of other pages. This strategic approach helps improve your website's overall SEO performance.

Here's what most SEO pros suggest: 1. Find the pillar pages on your site 2. Build topic clusters using internal links 3. Find relevant anchor texts 4. Pass on link equity from most authoritative pages to other pages

Anchor text will help boost your SEO, but only if you use them correctly. Here are 5 best practices to follow: ? Avoid using generic anchor text like "click here" or "learn more". ? Instead keywords relevant to the page you are linking to. ? Also, be descriptive. ? Vary your anchor text. Using the same anchor text over and over again can look spammy. ? Use branded anchor text to help increase brand awareness.

Assessing SEO's internal link performance necessitates a meticulous analysis of multifaceted metrics. Initiate by monitoring click-through rates (CTR) on internal links to gauge user engagement impact. Track time spent on pages via these links, reflecting content relevance and navigation efficiency. Examine bounce rates to unveil links' content value. Employ Google Analytics to evaluate traffic flow through internal links, identifying high-traffic pathways for SEO enhancement.

A good way to improve internal linking strategy is to use data from Search Console. ? Go to Search Console and identify the page you want to give a boost to; ? Do a search on Google using site: yourdomain. com “main keyword”; ? Find the content that is suitable for passing an internal links for that keyword; ? Create the internal link using the keyword naturally.