How can you use Instagram's "live" feature to tell stories?

Going live on Instagram, or any social network that offers live streaming, can be an awesome and authentic way to engage with your audience because it's unfiltered and in the moment. Still, it's helpful to plan some of your content in advance so that you aren't stuck wondering what to say next once viewers join your live. A few ideas: - Outline a few key topics in advance and have them ready - Ask your audience for questions in advance and go live to answer them - Be sure to have a few engaging questions for the chat - Finish with a call to action, even if it's "let me know if you'd like to see more lives"

Totally agree with this article one should always have a good network connection, clarity in their cameras, and a good lighting system. Planning what to speak and how to speak gives you an edge to directly influence your audience but at the same time one should not learn their pitch, if you do then there are chances of not getting engaged with your audience. So it is advisable to prepare in advance in a strategic way not in a monotonous learning way.

Instagram live albeit a great way to promote content, can also turn into a repository of low value videos. It's important for content creators to keep the following factors in mind 1. At what point do I shoot the live reel, at the pre preparation stage, during the activity or Post completion of an activity. 2. Do I want to show users the product/ place or do I want to show what I'm doing with the product or at the place 3. Who am I targeting 4. Who or what am I promoting 5. Is my content unique or am I one amongst the thousands of content creators who have similar content 6. How do I want my followers to perceive my live reel.

I totally agree with this article one should always know its audience and try to build trust in them. Knowing your audience and making yourself available, interacting and adding them to your live sessions creates a hype among your audience to listen and talk to you personally.

I have already talked about this and would like to say it loud that if you want an edge over others then please avoid distractions do more and more interactions and make your technical tools and stuff on point.

This is so true that engaging with your viewers through these tips and techniques makes your audience more close and connected to you in a meaningful way.

Ending a conversation is a far more difficult process than starting it. We often focus a lot on what our 'opening' is going to be. We will fixate on what our 'introduction' is, but how often do we think, 'how will I effectively close this?', 'what should my closing statement be?'. When addressing a live audience, someone you cannot see, it is very important to end with confidence and stability. Do not say a haphazard 'bye', but leave with a message or leave with an expectation of returning soon. However you end, make sure it is authentic and assuring.

Personalized touches like following your fan pages and some of your constant followers, replying to your DMs Cann also give you an edge over others

I have yet to go ‘live’ on Instagram. Had gotten early access on Facebook, wasn’t quite sure of the use for (and posted a quick, silly short video). Now it has emerged as a terrific #storytelling tool. Have seen some really smart and creative uses of, especially with the ability to engage with viewers.