How can you use Instagram hashtags to increase your SMO performance?

由人工智能和领英社区提供技术支持

Instagram hashtags are more than just trendy words or phrases. They are powerful tools to boost your social media optimization (SMO) performance, which is the process of increasing the visibility, reach, and engagement of your content on social platforms. In this article, you will learn how to use Instagram hashtags strategically to improve your SMO performance and achieve your marketing goals.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

Sava Stanley

Marketing Manager | Self Employed
Tarun Bhardwaj

AVP Digital- Publicis Groupe
Xandrina Allday

Social Media Speaker and Author of Dear Social Media Manager ??? Leading Social Media at LabX Media Group (Science…

1 What are Instagram hashtags and why are they important?

Instagram hashtags are keywords or phrases that start with the # symbol and are used to categorize and discover content on the platform. They help users find relevant posts, stories, reels, and IGTV videos based on their interests, preferences, or needs. They also help creators and brands showcase their content to a wider and more targeted audience, increase their followers, and generate more interactions. According to Instagram, posts with at least one hashtag get 12.6% more engagement than posts without any hashtags.

添加您的观点

Sava Stanley

Marketing Manager | Self Employed
举报内容
hashtag are NOT important than 5 years ago. Instagram algorithm change. You just need 2 hashtags and its done. Trust me, ive been social media manager for 7 yrs

已翻译

赞
Tarun Bhardwaj

AVP Digital- Publicis Groupe
举报内容
Here are some tips on how to effectively use hashtags on Instagram: - Research Relevant Hashtags through tools - Create Branded Hashtags - Trending Hashtags - Limit the Number of Hashtags

已翻译

赞

2 How to research and choose the right Instagram hashtags?

The first step to using Instagram hashtags effectively is to research and choose the right ones for your content and audience. You want to use hashtags that are relevant, specific, and popular enough to reach your potential customers, but not too broad or competitive that your content gets lost in the noise. You can use tools like Hashtagify, All Hashtag, or Display Purposes to find and analyze hashtags related to your niche, industry, or keywords. You can also look at what hashtags your competitors, influencers, or customers are using and see how they perform.

添加您的观点

Xandrina Allday

Social Media Speaker and Author of Dear Social Media Manager ??? Leading Social Media at LabX Media Group (Science Comm)?? UGC Creator ?? Social Media Retreat and Event Host. ??
举报内容
Research research research. Know your audience, what are they searching for, looking for, what conversations should your content be a part of. You should aim to have a mix of hashtags that are key phrases/trends but also more niche/local hashtags, meaning you’re reaching different pools of your audience.

已翻译

赞
Sava Stanley

Marketing Manager | Self Employed
举报内容
Yes it's true but false. Don't waste your time searching hashtag everytime you posting! Just do it once a month! Trust me

已翻译

赞

3 How to optimize and organize your Instagram hashtags?

The second step to using Instagram hashtags successfully is to optimize and organize them for maximum impact. You want to use a mix of different types of hashtags, such as branded, community, campaign, product, or location hashtags, to appeal to different segments of your audience and showcase your brand personality and value proposition. You also want to use the optimal number of hashtags, which is between 11 and 30 according to some studies, and place them either in the first comment or at the end of your caption with some spacing or emojis. You can also create and save hashtag groups for different types of content or topics using tools like Later, Planoly, or Preview.

添加您的观点

Sava Stanley

Marketing Manager | Self Employed
举报内容
THIS IS A BIG NO! I've been researching for my own use. The more hashtag you have, Instagram will think your post aren't good enough so you put 30 hashtag on it. The MAXIMUM hashtag are 3! Trust me

已翻译

赞

4 How to track and measure your Instagram hashtag performance?

The third step to using Instagram hashtags smartly is to track and measure their performance and see how they affect your SMO metrics and goals. You want to use tools like Iconosquare, Sprout Social, or Keyhole to monitor and analyze how your hashtags perform in terms of impressions, reach, engagement, clicks, conversions, and sentiment. You can also use the native Instagram Insights feature to see how your hashtags contribute to your content discovery and interactions. You can then use this data to identify and optimize your best-performing hashtags and eliminate or replace your underperforming ones.

添加您的观点

Sava Stanley

Marketing Manager | Self Employed
举报内容
Once again its true but useless right now. Hashtag are not good as 5 years ago. Please focus on your Hook, copywriting, editing.

已翻译

赞

5 How to test and experiment with your Instagram hashtags?

The fourth step to using Instagram hashtags creatively is to test and experiment with them and see how they influence your content performance and audience behavior. You want to use tools like Plann, Tailwind, or UNUM to test different combinations, variations, and placements of hashtags and see how they affect your content reach, engagement, and conversions. You can also use tools like A/B Testing for Instagram or SplitMetrics to compare and contrast different hashtag sets and see which ones generate more clicks, leads, or sales. You can then use this feedback to refine and improve your hashtag strategy and tactics.

添加您的观点

6 How to follow and leverage Instagram hashtag trends?

The fifth and final step to using Instagram hashtags innovatively is to follow and leverage the latest hashtag trends and see how they can boost your content visibility and virality. You want to use tools like RiteTag, Hashtag Expert, or Trendsmap to discover and explore the most popular and trending hashtags on Instagram and other social platforms. You can also use the native Instagram Explore feature to see what hashtags are trending in your niche, industry, or location. You can then use these hashtags to join relevant conversations, create timely and engaging content, and attract new and loyal followers.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Sava Stanley

Marketing Manager | Self Employed
举报内容
I've been social media manager for 7 yrs. I've seen so many viral post without any single hashtag. So how many hashtag you should use? The answer is 2. DON'T trust anyone that saying a lot of hashtag will help your post. It's almost 2024. Algorithm change

已翻译

赞

Social Media Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use Instagram hashtags to increase your SMO performance?

1

2

3

4

5

6

7

1 What are Instagram hashtags and why are they important?

2 How to research and choose the right Instagram hashtags?

3 How to optimize and organize your Instagram hashtags?

4 How to track and measure your Instagram hashtag performance?

5 How to test and experiment with your Instagram hashtags?

6 How to follow and leverage Instagram hashtag trends?

7 Here’s what else to consider

Social Media Management

给文章评分

感谢您的反馈

更多Social Media Management相关文章

更多相关阅读内容