How can you use Hootsuite to monitor social media conversations about your organization?

Well, contrary to popular opinion, I would recommend to not waste your time with another tool! It's 2024, and there's a different web tool for pretty much everything. But why add more to your life when you can just run simple commands to get what you want? You want to track social activities, just search the right keywords and hashtags in the search box of LinkedIn, Twitter, or any other social app, All of them will sort out the hashtags for you. In fact, if you want to do a sense check, do a Google Trends check. It is much easier and the graphs look beautiful to add to the reports that you want in the first place. To sum it up: Don't fix what's not broken and don't use so many tools that you end up becoming one!

Brand Keywords: Utilize Hootsuite Streams to monitor mentions of your brand name, variations of your name, relevant product names, and popular brand hashtags. This ensures you capture all conversations directly referencing your organization. Competitor Analysis: Consider including competitor names and hashtags in your streams to gain insights into industry trends and customer sentiment towards your competitors. 2. Utilize Boolean Search Operators: Advanced Queries: Hootsuite allows you to build advanced search queries using Boolean operators (AND, OR, NOT). This enables you to refine your search and focus on specific aspects of conversations. For example, you could search for "

Hootsuite Inbox helps you and your team monitor and manage all your social conversations from different networks in a single view. Filter out messages that require action, assign, tag, and reply to messages, and bulk dismiss messages that don’t need follow-up. As soon as you connect social accounts to Hootsuite, you will start seeing new messages, comments, and mentions in Inbox. You will not see any messages sent before your accounts were connected to Hootsuite. New messages appear in chronological order with the newest at the top. To reverse the sort order, select the arrow at the top of the queue. For LinkedIn and Facebook comments and replies, a thread is created for each post that someone comments on.

The first step to using Hootsuite to monitor social media conversations about your organization is to create a Hootsuite account. You can sign up for a free plan that lets you connect up to three social media profiles, or choose a paid plan that offers more features and integrations. Once you have an account, you can add your social media profiles, such as Twitter, Facebook, Instagram, LinkedIn, YouTube, etc. You can also create teams and assign roles and permissions to different members of your organization

The next step to using Hootsuite to monitor social media conversations about your organization is to set up feeds and tabs. Feeds are columns that display different types of content from your social media profiles, such as mentions, messages, comments, likes, shares, etc. Tabs are groups of feeds that help you organize your dashboard and move between topics or platforms. You can create feeds and tabs for different purposes, such as monitoring your own posts, tracking your competitors, listening to trends in your industry, or following specific hashtags, keywords, or influencers

The third step to using Hootsuite to monitor social media conversations about your organization is to use filters and keywords. Filters are options that allow you to refine your feeds based on criteria such as date, location, language, sentiment, or media type. Keywords are words or phrases that help you find relevant content from your feeds or the broader social media landscape. You can use filters and keywords to narrow your search and focus on the most important or relevant conversations relevant to your organization

To use Hootsuite to monitor social media conversations about our organization, engage and respond. Hootsuite allows us to connect with our audience directly from our dashboard, without having to switch between platforms.

The fourth step to using Hootsuite to monitor social media conversations about your organization is to analyze and create reports. Hootsuite provides various tools and metrics that help you measure the performance of your social media activities, such as reach, engagement, sentiment, conversions, and more. You can use these tools and metrics to evaluate the effectiveness of your social media strategy, identify strengths and weaknesses, and optimize your campaigns. You can also create and share reports that present your findings and insights to your stakeholders

The fifth step to using Hootsuite to monitor social media conversations about your organization is to engage and respond. Hootsuite lets you interact with your audience directly from your dashboard, without having to switch between platforms or apps. You can like, comment, reply, retweet, share or message your followers, customers or prospects. You can also use Hootsuite to manage your online reputation, responding to negative comments, responding to complaints, or resolving issues. You can also use Hootsuite to manage crises, monitoring the situation, communicating with your team, and informing your audience

To monitor social media conversations about your organization using Hootsuite, you can set up streams for relevant keywords, hashtags, and mentions related to your brand. This allows you to keep track of what people are saying across multiple social media platforms in one place.

Hootsuite is a great tool for social listening. It's a tool that can give you data and the sentiment (or feeling) about online conversations. I think this translates extremely well to what people in PR do as it gives us insights on the effectiveness of the online conversation. And while that does not necessarily cover the complete scope of PR it can help to map out how to tackle specific subjects or how to treat certain stakeholders accordingly. Digital is becoming more prevalent each day, so whatever help you might from tools like this is helpful on how to approach each problem accordingly.