Feedback is essential for any content strategy, as it helps you measure your performance, identify your strengths and weaknesses, and improve your results. However, feedback alone is not enough. You also need to turn it into actionable goals that guide your future actions and decisions. In this article, we will show you how to use feedback to create actionable goals in four steps.
The first step is to collect feedback from various sources, such as your audience, your clients, your team, or your analytics. You can use different methods, such as surveys, interviews, reviews, comments, or reports, to gather feedback. The key is to ask specific and relevant questions that relate to your content objectives, such as awareness, engagement, conversion, or retention. For example, you can ask your audience how they found your content, what they liked or disliked about it, and what they want to see more of.
To solve the problem of getting the right feedback from your audience, marketing automation has made the process for you. They have introduced the concept of Progressive Profiling where you capture relevant information through forms so that your audience covers the whole form and does not leave it in between. This will help you market your services to the right target market as well as segment your services industry wise. Plus there would be no skewness in data as every user would fill the form with total attention and giving right feedback.
As the details were explained below I will make it easy for you to segregate this. Use chat GPT to get this work done for you. Use a simple prompt like segregate the data provided into all the categories/type of feedbacks mentioned above.
Using feedback to create actionable goals involves a systematic approach of collecting, analyzing, and responding to input. Start by gathering diverse feedback from clients, colleagues, or target audience. Categorize this feedback to identify common themes and specific areas needing improvement. Convert these insights into specific, measurable goals, such as enhancing a skill, modifying a product feature, or improving customer service. Regularly review and adjust these goals based on ongoing feedback, ensuring continuous improvement and alignment with expectations and needs.
The second step is to analyze the feedback you collected and look for patterns, trends, and insights. You can use tools, such as spreadsheets, charts, or dashboards, to organize and visualize the feedback data. The goal is to identify what works well and what needs improvement in your content strategy. For example, you can look for metrics, such as views, clicks, shares, leads, or sales, that indicate your content performance. You can also look for qualitative feedback, such as praise, criticism, suggestions, or questions, that indicate your content value.
Okay now again this is easier to identify the content once you have all the segregated data. Just ask ChatGPT to “make a list of all the posts that have more than 10 comments, 100 likes and 3 shares” and you will have to edit and make it relevant to your data.
The third step is to set goals based on the feedback analysis. You can use the SMART framework to make your goals specific, measurable, achievable, relevant, and time-bound. The SMART framework helps you define what you want to achieve, how you will measure your progress, what resources and actions you need, why your goal is important, and when you will complete it. For example, you can set a goal to increase your email subscribers by 10% in the next quarter by creating more lead magnets and landing pages based on your audience feedback.
It’s important to set goals otherwise you would be wasting your time. Setting goals helps you keep on track with your KPIs and understand how you are performing. If there are no goals set, you would have no idea on how to pivot or drop the same, if nothing is happening for a significant time period. Using SMART framework helps you understand the timelines you need to achieve your goal and gives you a sense of when you stop and when to redirect if things are not going the right way.
Okay now ask ChatGPT to segregate the data into SMART framework. Now you have everything actionable in front of you to take it ahead and set goals according to tour business needs.
The fourth step is to implement your goals and monitor your results. You can use tools, such as calendars, checklists, or project management software, to plan and execute your tasks. You can also use tools, such as analytics, feedback forms, or tests, to track and evaluate your outcomes. The aim is to compare your actual performance with your expected performance and see if you are meeting your goals. For example, you can monitor how many email subscribers you are gaining, how they are engaging with your content, and how they are converting into customers.
Feedback is a powerful tool for content strategy, but only if you use it to create actionable goals. By following these four steps, you can turn feedback into goals that help you improve your content quality, value, and impact.