Gated content is a valuable tool for content marketing, as it allows you to generate leads, build trust, and showcase your expertise. However, to get people to sign up for your gated content, you need to create an enticing email that convinces them to click through. In this article, you will learn how to use email design to promote your gated content effectively.
The subject line is the first thing your recipients will see, so it needs to grab their attention and make them curious. A good subject line should be concise, relevant, and benefit-oriented. It should also create a sense of urgency or exclusivity, and match the tone and style of your gated content. For example, if you are offering a free ebook on content marketing, you could use a subject line like "How to create killer content in 2021 (limited time offer)".
When it comes to subject lines, being clear is better than being clever. If you go too far down the clickbait or flashy route, you risk alienating readers or disappointing them when the content inside doesn't match up.
The preview text is the snippet of text that appears below or next to the subject line in most email clients. It gives your recipients a glimpse of what your email is about, and can influence their decision to open it or not. To optimize the preview text, you should use it to expand on the subject line and highlight the main value proposition of your gated content. You should also avoid repeating the subject line or using generic phrases like "View this email in your browser". For example, if your subject line is "How to create killer content in 2021 (limited time offer)", your preview text could be "Learn the latest trends, tips, and tools for content marketing in this exclusive ebook. Hurry, this offer expires soon!"
The layout of your email should be easy to read, navigate, and act on. You should use a single-column format that adapts to different screen sizes and devices, and avoid cluttering your email with too many images, fonts, or colors. You should also use white space, headings, and bullet points to break up your text and make it scannable. The goal of your layout is to guide your recipients to the main call-to-action (CTA), which should be a prominent button that links to your gated content landing page.
The copy of your email should be engaging, informative, and persuasive. You should use a conversational tone that speaks directly to your audience and addresses their pain points, goals, and interests. You should also use storytelling techniques, such as anecdotes, examples, or testimonials, to illustrate the benefits and outcomes of your gated content. However, you should not reveal too much information or give away the key insights of your gated content, as you want to create curiosity and anticipation. You should also keep your copy short and focused, and avoid unnecessary details or jargon.
Social proof and urgency are powerful psychological triggers that can boost your email conversion rate. Social proof refers to showing your recipients that other people have already signed up for your gated content, enjoyed it, and benefited from it. You can use social proof elements, such as ratings, reviews, testimonials, or logos of reputable brands or influencers, to build trust and credibility. Urgency refers to creating a sense of scarcity or fear of missing out, which can motivate your recipients to act fast. You can use urgency elements, such as countdown timers, limited quantities, or deadlines, to create a sense of pressure and excitement.
By following these email design tips, you can create an effective email campaign that drives more traffic and leads to your gated content. Remember to test and optimize your email design elements, such as subject lines, preview texts, layouts, copy, CTAs, social proof, and urgency, to find out what works best for your audience and your gated content offer.
Most email marketing platforms, like EmailMarketingFX, allow you to choose from an array of pre-designed email templates. also you should know some tips like add photos include videos show the logo use your brand colour limit the fonts keep it simple and the most important one, use CTA
Leveraging storytelling techniques in email design is our secret to promoting gated content. It's not just about emails; it's about crafting narratives. We take our audience on a journey, setting the stage with a compelling story that leads to the gated treasure. It's about building anticipation, engaging emotions, and sparking curiosity. With this approach, our emails become a gateway to a captivating adventure, making our gated content irresistible and unforgettable. ??????