How can you use digital transformation to streamline product sharing?

1 Benefits of product sharing

Product sharing can help you reach more customers, increase brand awareness, and generate more sales. By using digital platforms and tools, you can share your products in different ways, such as through social media, e-commerce, mobile apps, and augmented reality. Product sharing can also help you collect feedback, reviews, and data from your customers, which can help you improve your products and services.

3 Solutions for product sharing

To overcome these challenges, you need to use digital transformation to streamline product sharing. This means using technology to automate, integrate, and simplify your processes. Product information management (PIM) systems can help you centralize, organize, and manage your product data and assets. Digital asset management (DAM) systems can store, organize, and manage your product images, videos, and other media files. Product content syndication (PCS) tools can automate the delivery of product data and assets to different channels and platforms. All of these solutions can help you create, update, edit, optimize, and share your product information and media across different channels and platforms. This will ensure that your product information is consistent, accurate, and compliant with the requirements of each channel and platform.

4 Best practices for product sharing

To make the most of digital transformation for product sharing, you need to define your goals and strategy, align your product sharing with your customer journey, and optimize for SEO and conversion. You should identify your target customers, channels, and platforms, as well as define KPIs and metrics to measure your product sharing efforts. Additionally, understand how customers interact with your products across different touchpoints and stages of their buying process, providing them with relevant content and experiences that match their needs. Finally, use keywords, tags, metadata, and other techniques to improve the visibility of your products on search engines alongside clear, compelling descriptions, images, and videos to attract and convert customers.

5 Examples of product sharing

To inspire you, here are some examples of how retail sales businesses use digital transformation to streamline product sharing. IKEA, for instance, uses augmented reality (AR) to enable customers to virtually place and visualize its products in their own homes using their smartphones. This helps customers make better and faster purchase decisions, while also reducing returns and complaints. Sephora, another example, uses artificial intelligence (AI) and AR to enable customers to try on different makeup products and looks using its mobile app or in-store devices. This helps customers discover and experiment with new products, while also increasing customer loyalty and retention. Lastly, Nike utilizes digital product creation (DPC) to design and develop its products using 3D modeling and simulation. This helps reduce costs, time, and waste, as well as improve the quality and performance of its products.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?