How can you use digital tools to improve communication with medical technology clients?

1 Use email marketing

Email marketing is a powerful and cost-effective way to reach out to your prospects and customers. You can use email marketing to send personalized and relevant messages, such as product updates, case studies, testimonials, invitations, and newsletters. Email marketing can help you build trust and credibility, nurture relationships, and generate leads. However, you need to follow some best practices to make your email marketing effective. For example, you should segment your email list based on your clients' characteristics and preferences, craft catchy and clear subject lines, write concise and engaging content, include a clear call to action, and measure and optimize your results.

2 Use video conferencing

Video conferencing is a convenient and interactive way to communicate with your clients face-to-face, without the need to travel. You can use video conferencing to demonstrate your products, answer questions, address objections, and close deals. Video conferencing can help you save time and money, increase engagement and rapport, and enhance your professional image. However, you need to prepare well for your video calls to make a good impression. For example, you should test your equipment and internet connection, choose a quiet and well-lit location, dress appropriately, and have a clear agenda and objectives.

5 Use online learning platforms

Online learning platforms are platforms that offer courses, tutorials, webinars, and other educational resources that can help you improve your skills and knowledge. You can use online learning platforms to learn new and relevant topics, such as medical technology trends, best practices, and regulations. You can also use online learning platforms to refresh and update your existing skills, such as communication, negotiation, and presentation. Online learning platforms can help you enhance your competence and confidence, stay ahead of the competition, and deliver more value to your clients. However, you need to be selective and motivated with your online learning. For example, you should choose the courses that match your interests and objectives, set a realistic and flexible schedule, and apply what you learn to your work.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?