How can you use digital marketing to attract and retain tenants in your real estate portfolio?

I was on a house hunt and here's how I found my house: the realtor had used aesthetically pleasing looking homely demos to show that the house was built with family in mind. I immediately connected with the yard from seeing virtual displays of the flowers and edible plants. I made the decision without ever stepping a foot into that house. It is important that real estate marketers conduct research and create personas of their ICPs. This will help showcase what exactly the job-to-be-done for each persona is and attract the right audience. In my case, it was a beautifully fenced yard for my kids to play in.

I've found that not everyone is capable of visualizing a potential floor plan in an empty space. Consider creating photo illustrations using high quality photography of the empty space to show potential tenants a few of the ways that the space could be utilized.

Digital Marketing and Digital Channels can help brands build on two key aspects of Real estate that are often overlooked or are not addressed correctly. - Discovery of new properties Discovery has been always been a problem for customers who are looking for a new property to buy or rent. Finding a house a complex process of which area is good, then visiting each property and then doing research about factors like schools, retail outlets, public transport connectivity etc. - Experience the property Even if a prospective renter or owner can find the properties online its difficult for them to experience the property or look through it with out visiting the place and find relevant information with out visiting the locality.

1. Social media 2. Create and optimize your website 3. List your properties, add High-quality photos and videos of your properties 4. A user-friendly search function 5. A contact form where potential tenants can easily get in touch with you 6. Offer online applications and payments (If possible) 7. Provide excellent customer service

Digital Marketing is about communicating, surfacing the point, cutting to the chase to get the right person to engage. For real estate, I would say images and videos are incredibly powerful to show the beauty of a space. Many people can’t imagine what they can’t see in a home. So stage it, show them what life would be like at the property. Also, help them build the vision, by offering insight on the area. What are the best restaurants, where are the parks and grocery stores. Help them overcome all objections and questions by thinking of them first in your conversation with them. It’s one sided until they show interest. But don’t be desperate for attention. Don’t sell out and settle. Invest in quality leads by intentional targeting.

Distinguish yourself (or firm) by making your website and social media a local resource. Perhaps your building has "better" parking than others on the block, has a bus stop in front which brings local residents there each day, or stores/offices which serve similar audiences. Feature news about local schools or professional organizations. Endorse a local charity drive. Show involvement in the community. Doing so makes you unique, and often results in "shout outs" from other sources.

Leverage Virtual Reality and Augmented Reality Virtual reality and augmented reality are beneficial to enhance the efficiency of your marketing funnel, and the results are almost guaranteed. For example, using 3D technology, you can invite your leads to visit apartments, villas, offices, or whatever your real estate is, and make it easier for them to consider your options. I've used this approach with several clients in real estate in my country, and the results were fantastic.

Virtual reality (VR) and augmented reality (AR) are rapidly transforming the real estate industry, offering innovative ways to showcase properties, enhance tenant engagement, and streamline the rental process. By incorporating VR and AR into your digital marketing strategy, you can gain a competitive edge and attract a wider audience of potential tenants. VR technology allows potential tenants to virtually tour your properties from the comfort of their own homes. This immersive experience provides a realistic sense of the property's layout, amenities, and surroundings, making it easier for tenants to visualize themselves living there.