How can you use digital displays to enhance the in-store customer experience?

1 Showcase your products

One of the main benefits of digital displays is that they can showcase your products in a dynamic and appealing way. You can use digital displays to highlight features, benefits, reviews, or stories that make your products stand out. You can also use digital displays to create virtual try-ons, demonstrations, or simulations that let customers see how your products work or look on them. For example, you can use digital displays to show how different outfits, accessories, or cosmetics would suit different customers, or how different furniture, appliances, or gadgets would fit in different spaces.

3 Entertain your customers

A third benefit of digital displays is that they can entertain your customers and make their shopping experience more fun and memorable. You can use digital displays to create games, quizzes, contests, or rewards that engage customers and encourage them to interact with your brand. You can also use digital displays to create immersive environments, mood lighting, or sound effects that enhance the atmosphere and ambiance of your store. For example, you can use digital displays to create a virtual reality, an augmented reality, or a mixed reality experience that transports customers to another place, time, or dimension.

4 Connect with your customers

A fourth benefit of digital displays is that they can connect with your customers and make them feel valued and appreciated. You can use digital displays to collect feedback, preferences, or data that help you understand your customers better and tailor your offerings to their needs and wants. You can also use digital displays to communicate with your customers and offer them personalized recommendations, suggestions, or offers that match their interests and goals. For example, you can use digital displays to send messages, coupons, or rewards to your loyal customers, or to invite them to join your loyalty program, newsletter, or social media.

5 Integrate with your systems

A fifth benefit of digital displays is that they can integrate with your systems and streamline your operations and processes. You can use digital displays to connect with your inventory, POS, CRM, or analytics systems and automate tasks, transactions, or reports. You can also use digital displays to connect with your online, mobile, or social channels and create a seamless omnichannel experience for your customers. For example, you can use digital displays to show real-time availability, prices, or promotions of your products, or to enable customers to order, pay, or pick up online purchases in-store.

6 Optimize your performance

A sixth benefit of digital displays is that they can optimize your performance and help you achieve your objectives and goals. You can use digital displays to measure, monitor, and improve your customer satisfaction, retention, loyalty, or advocacy. You can also use digital displays to measure, monitor, and improve your sales, revenue, profit, or ROI. For example, you can use digital displays to track and analyze customer behavior, feedback, or conversions, or to test and optimize different content, layouts, or strategies.