How can you use different media to tell your brand story?

2 How to choose media

Deciding which media to use for your brand story requires careful consideration of your goals, audience, budget, and channel. To help you make the right choice, ask yourself questions such as: what is the primary purpose of your brand story? Who is your target audience and what do they prefer? How much time and money do you have for production and distribution? And which channel works best for delivering your brand story - a website, a blog, a social media platform, a podcast, or a newsletter? Analyze the costs and benefits of each media option and how it fits with the channel's format, style, and reach.

3 How to use text

Text is a powerful tool for telling your brand story, from explaining your value proposition to sharing customer testimonials. It can also complement other media, such as captions or transcripts. However, to make it engaging and readable, you need to use clear and concise language that reflects your brand voice and tone. Additionally, break up long paragraphs and sentences into shorter ones, and use headings, subheadings, bullet points, and other formatting tools to organize and highlight key points. To further engage your audience, incorporate stories, anecdotes, quotes, and facts to illustrate and support your claims. Finally, don't forget to include call-to-actions to guide them to the next step.

4 How to use images

Images are a powerful way to tell your brand story. They can be used to show products, services, impact, results, culture, and more. Images have the ability to attract attention and evoke emotions such as curiosity, trust, or desire. However, they can also be vague and subjective, so it’s important to make them relevant and meaningful. To use images effectively, try choosing high-quality and original images that match your brand identity and style. Additionally, add context and information with captions, labels, or overlays. You can also create visual hierarchy and harmony with colors, shapes, and contrasts. Lastly, use filters, effects, or edits to enhance or modify your images and don’t forget to use alt-text and metadata to optimize them for search engines and accessibility.

5 How to use audio

Audio is an intimate and authentic media for telling your brand story, allowing you to share insights and opinions, interview customers or experts, narrate stories or experiences, and more. It can create a personal and conversational tone, as well as a sense of urgency and exclusivity. However, audio can also be ignored or forgotten, so you must make it captivating and memorable. To use audio effectively, make sure your voice is clear and confident, reflecting your brand personality and emotion. Additionally, consider adding music, sound effects, or silence to create mood and rhythm. Introductions, summaries, transitions, questions, prompts, and feedback can help structure and connect your segments. Lastly, don't forget to use tags, titles, and descriptions to categorize and describe your audio.

6 How to use video

Video is an excellent way to tell your brand story, as it is the most dynamic and immersive media. You can use video to demonstrate features and benefits, showcase testimonials and reviews, highlight events or activities, and more. Video can also show action, emotion, reality, and credibility. However, video can be expensive and time-consuming. To make it efficient and effective, use a clear and compelling script that covers your main message and goal. Invest in a high-quality camera, microphone, lighting, and background for producing your video. Editing, animation, or graphics can enhance or supplement your video. Captions, subtitles, or voice-overs will add clarity and accessibility to your video. Additionally, thumbnails, titles, and descriptions can optimize your video for search engines and platforms.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?