How can you use data visualization to track customer journeys and touchpoints?
Data visualization is a powerful tool for marketing analytics, especially when it comes to tracking customer journeys and touchpoints. Customer journeys are the paths that your prospects and customers take from their first interaction with your brand to their final purchase or retention. Touchpoints are the specific moments or channels where they interact with your brand, such as your website, social media, email, or ads. By using data visualization, you can gain insights into how your customers move along their journeys, what motivates them, what challenges them, and how you can optimize your marketing strategies to improve their experience and your results.
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Greg MeyerData Operations @ Mangomint ? Writing ?? at finddataops.com
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Tim HillisonI scale startups & transform scaleups with connected growth plays across processes, systems, analytics & teams. 3x…
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Amy RodbyStrategic Marketing Leader | Driving Product Visibility & Market Demand | Expert in ABM & GTM Execution | MS in…