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How can you use customer feedback to improve your follow-up email?

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Follow-up emails are an essential part of outside sales, as they help you build rapport, reinforce value, and move prospects closer to a decision. But how do you make sure your follow-up emails are effective and relevant? One way is to use customer feedback to tailor your messages and address their needs, concerns, and interests. Here are some tips on how to use customer feedback to improve your follow-up email.

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Lokesh Jangam

Championing Global Excellence in Finance: Recognizing Innovation, Strategy, Sustainability and Leadership in Business

1 Ask for feedback

The first step to using customer feedback is to ask for it. You can do this in different ways, such as sending a survey, asking a question, or requesting a rating. The key is to make it easy and quick for your prospects to share their opinions and experiences with you. You can also use feedback tools like HubSpot or SurveyMonkey to automate and track your feedback requests. Asking for feedback shows that you care about your prospects and value their input, which can boost your credibility and trust.

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Lokesh Jangam

Championing Global Excellence in Finance: Recognizing Innovation, Strategy, Sustainability and Leadership in Business
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Gather feedback from customers through surveys, direct emails, social media comments, or reviews. Pay attention to both positive and negative feedback.

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Marcos Monterroso Godinho

CEO at Tikedo Spain | Global Executive | Managing Director | Board Member | International Expansion | Change & Transformation | Leadership | Industry | Retail | FMCG | Packaging
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Para mejorar los correos electrónicos de seguimiento, es fundamental centrarse en la personalización, la claridad y la relevancia. Utiliza un tono apropiado, segmenta tu lista de correo, incluye llamadas a la acción claras y aprovecha los comentarios de los clientes para ajustar y mejorar continuamente tu enfoque. Monitorea métricas clave para evaluar el rendimiento y realiza ajustes según sea necesario para maximizar la efectividad de tus correos electrónicos de seguimiento.

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welton coutinho

expans?o
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Em um exemplo bem básico é usados uma pesquisa de satisfa??o chamada de ( NPS ) onde por ela podemos classificar o qu?o próximo do seu cliente você está.

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2 Analyze feedback

The next step is to analyze the feedback you receive and identify the main themes, patterns, and insights. You can use tools like Excel or Google Sheets to organize and visualize your feedback data, or use qualitative analysis software like NVivo or Atlas.ti to code and categorize your feedback. The goal is to understand what your prospects like, dislike, need, want, and expect from you and your solution. Analyzing feedback can help you discover new opportunities, avoid potential pitfalls, and align your follow-up strategy with your prospects' goals and challenges.

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Lokesh Jangam

Championing Global Excellence in Finance: Recognizing Innovation, Strategy, Sustainability and Leadership in Business
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Paying close attention to customer preferences, dislikes, and expectations helps tailor your follow-up emails to better meet their needs and expectations. This iterative process fosters a deeper understanding of your audience and enables you to refine your email communication strategy effectively.

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welton coutinho

expans?o
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Depois de receber os feedbacks e organizá-los de modo que você possa classificá-los em categorias específicas é hora de avaliar o que se pode fazer para melhorar a experiência do seu cliente seja com o produto, processo ou pessoas.

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3 Segment feedback

The third step is to segment your feedback according to different criteria, such as industry, role, stage, or persona. This can help you create more personalized and targeted follow-up emails that speak to your prospects' specific needs and interests. You can use tools like Mailchimp or ActiveCampaign to segment your email list and automate your follow-up campaigns based on feedback. Segmenting feedback can help you increase your open, click, and response rates, as well as your conversion and retention rates.

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4 Address feedback

The fourth step is to address the feedback you receive in your follow-up emails. This means acknowledging, thanking, answering, or resolving the feedback you get from your prospects. For example, if your prospect gives you a positive feedback, you can thank them for their kind words and reinforce the benefits of your solution. If they give you a negative feedback, you can apologize for their dissatisfaction and offer a solution or a next step. If they give you a question or a concern, you can provide a clear and concise answer or explanation. Addressing feedback can help you show your appreciation, demonstrate your expertise, and overcome objections.

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Lokesh Jangam

Championing Global Excellence in Finance: Recognizing Innovation, Strategy, Sustainability and Leadership in Business
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By actively addressing customer concerns, you demonstrate a commitment to enhancing their experience and fostering stronger relationships built on trust and responsiveness.

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5 Test feedback

The final step is to test the impact of your feedback on your follow-up email performance. You can do this by using tools like A/B testing or split testing to compare different versions of your follow-up emails that include or exclude feedback. You can also use tools like Google Analytics or HubSpot to measure and monitor your email metrics, such as open rate, click rate, reply rate, and conversion rate. Testing feedback can help you optimize your follow-up email content, format, and timing, and improve your sales results.

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Lokesh Jangam

Championing Global Excellence in Finance: Recognizing Innovation, Strategy, Sustainability and Leadership in Business
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Based on the feedback, try different approaches in your follow-up emails and test their effectiveness. For example, you might test different subject lines, calls to action, or formatting styles to see which resonates best with your audience.

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welton coutinho

expans?o
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Depois de solucionar os problemas de insatisfa??o do seu cliente é o momento onde você precisa ver novamente o seu progresso e visualizar os resultados positivos da sua mudan?a.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kevin Milton

Business Development & Recruitment Manager KRISS Products | Lead Generation | CRM | Talent Acquisition | Sales | Media | Project Management | Media Marketing | Water Treatment | Document Destruction | Content Creation
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by using blanket statements such as "We continue to source improvements to make our engagements more productive and personalized. We appreciate the feedback."

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How can you use customer feedback to improve your follow-up email?

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2

3

4

5

6

1 Ask for feedback

2 Analyze feedback

3 Segment feedback

4 Address feedback

5 Test feedback

6 Here’s what else to consider

Outside Sales

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How can you use customer feedback to improve your follow-up email?

1

2

3

4

5

6

1 Ask for feedback

2 Analyze feedback

3 Segment feedback

4 Address feedback

5 Test feedback

6 Here’s what else to consider

Outside Sales

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感谢您的反馈

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