How can you use curated content to build brand authority?

Choosing relevant and credible sources for content curation is the foundation for building brand authority because it establishes trust, provides value, boosts audience engagement, and solidifies your expertise in your chosen field. It's a strategic approach that sets the stage for long-term success in content marketing and brand development.

1. Look for sources that have a reputation for accuracy and reliability. 2. Review the author's or organization's credentials and expertise in the subject matter. 3. Cross-reference information from multiple sources to confirm its accuracy. 4. Avoid Outdated Content. 5. Be aware of any potential bias in the content. It's important to be transparent and present a balanced view to your audience.

Curated content has always been an integral part of inbound marketing. In the evolving world of digital marketing, it is quite likely that two voices have the same opinion on a topic or issue. One can draw parallels between content curation, and news gathering. However, it is obligation of the content curator to make sure their sources are reliable and that they provide an insightful commentary as to why and how the content accumulated by them is relevant for their audience.

Few tips ?? 1- Collaborate with top/popular figures of your industry 2- Stay up-to-date with latest developments and share your opinion on it 3- Create valuable content that educates + inspires + entertains your audience 4- Wisely use common yet relevant keywords in your reels, posts and stories and avoid using jargon 5- Share success stories, testimonials, transformations, case studies, etc If you find this contribution insightful, leave a like :)

In my own experience, I was working with a client in the health and wellness industry. They wanted to establish themselves as a go-to resource for reliable information on nutrition and fitness. We decided to incorporate curated content into their content strategy. The first step was to identify the best sources for our niche. We looked for reputable websites, scientific studies, industry experts, and influential social media accounts that consistently provided accurate and valuable information related to health and wellness. Once we had a list of trusted sources, we began curating their content by choosing relevant articles, blog posts, videos, and infographics aligned with our client's brand values and goals.

This is especially important to remember if using a tool like ChatGPT to draft your content for you. Asking AI to create your copy can be a great time saver, but no software could ever think exactly how you do. If you are aiming to be considered a thought leader, then you need to actually contribute your thoughts. AI can’t always tell the full story, and not even the best written prompts in the world can get it to replicate your ideas in the same way that you would. So by all means, have ChatGPT get you started, but make sure to go back in and add your own flavor.

I think the first thing, having seen it go horribly wrong, is to avoid an AI / ChatGPT content to your mix. This can go sideways faster than one intends. Second, bring to the forefront those curators outside your organization - those who create marvelous pieces of their own accord and you see gain traction from the wider community engaged with your company. Those whose writing inspires your own internal team to up their game. Third, ensure that your curated content lights the full prism of thought. It's ok to have that curated content brag about you, and it's ok to have that content poke a hole or two in what you perceive as your greatness. Why? Because showing that you have the chutzpah to take on the opposing view sells.

In my experience by adding your own opinion to the content you create a completely new opportunity for sparking conversation an getting new insights from your community

However, we didn't stop there. We took the curated content a step further by adding our own voice and value. For each curated article we shared on our blog and social media platforms, we would write an introduction or summary highlighting key takeaways or providing our unique perspective. For example, if we shared an article about the benefits of intermittent fasting for weight loss in our curated collection, we would add our thoughts on how this approach aligns with other healthy lifestyle habits such as balanced nutrition and regular exercise. By adding our voice and value to the curated content, we positioned our brand as not just a curator but also a trusted authority in health and wellness nutrition.

Adding your own voice to AI-generated content is crucial today for several reasons: Authenticity: Your unique voice adds a human touch that AI lacks, making the content more relatable. Brand Identity: Your perspective differentiates your brand, making your content stand out in a sea of AI-generated material. Trust: People trust human judgment. Your insights add a layer of trust that AI can't provide. Context: AI may miss nuances or current events. Your input fills these gaps, making the content more relevant. Emotion: Your voice can add emotional depth, making the content more engaging. In summary, your voice adds authenticity, trust, and relevance, enhancing the impact and credibility of AI-generated content.

Quality is often on the other side of quantity. Post more or post better is a false dichotomy. Post more SO THAT you can post better.

Engagement is a two-way street. By actively listening to your audience, valuing their contributions, and connecting with industry influencers one can create an engaged community. Joining relevant discussions and forums in our niche and adding valuable insights can help connect with like-minded individuals.

After sharing it on our brand's social media channels, I noticed several influential nutritionists and fitness enthusiasts were discussing it. Instead of just sitting back and observing the conversation, I decided to engage with them by providing additional insights, answering questions, and sharing personal experiences related to the topic. This showcased our brand's knowledge and fostered meaningful connections with these influencers. As a result, our brand gained recognition within the health and wellness community as a reliable source of information. People started reaching out to us for advice and recommendations, further establishing our brand authority in the niche.

Speaking directly to your audience with your brand's own voice is critical - no one wants to read posts written by a robot. Similarly, your audience wants to feel seen and be heard. No one wants to engage with a post or an article and get no response - it's like speaking to a brick wall! Be sure to like, comment, reply, answer questions, ask follow up questions.. anything to keep your audience engaged and "in the conversation!"

You share content to listen and engage So, when people take out time to comment and share their views and opinions, interact with them to understand their side of the story. It helps in building a community that is active and not just there to scroll content.

Consistency and strategy are the backbone of effective content curation. Regularly sharing content that syncs with your goals and themes amplifies your brand's message. Diversify content types, formats, and channels to engage your audience. Experimentation is key – breathe new life into curated content. Be the deliberate, creative curator that stands out in the digital landscape.

Next, we created a content calendar aligned with our brand's goals and themes. We ensured the curated content was seamlessly integrated into our existing marketing strategy to provide value and support our core messages. For example, if one of our goals was to promote healthy eating habits, we focused on curating articles related to nutrition science, recipe ideas, and expert tips on maintaining a balanced diet. We made it a point to share curated content regularly across various platforms, such as social media profiles, blog posts, newsletters, and even webinars or podcasts. By doing so consistently over time, we established ourselves as a reliable source of valuable information within the health and wellness community.

In today's fast-paced digital landscape, consistent and strategic content curation on LinkedIn is pivotal. Consistency keeps you on the radar, solidifies your personal brand, and fosters recognition. However, the real magic happens with strategic curation – align your content with your goals, share industry-relevant material, and engage thoughtfully. Timing matters; post when your audience is active. Encourage discussions, humanize your brand, and build genuine relationships. On LinkedIn, it's not just about sharing content but curating meaningful conversations. So, commit to purposeful curation, stay consistent, and engage authentically to harness LinkedIn's full potential for learning, networking, and career growth. #LinkedInStrategy

To measure and optimize the results of our curated content strategy, we tracked key metrics such as social media engagement (likes, shares, comments), website traffic from curated articles, brand mentions or backlinks generated by our shared content. By analyzing these metrics over time, we assessed the impact of our curated content efforts on brand awareness and reach. Based on our findings, we adjusted our curation strategy by focusing more on topics that resonated with our audience and generated higher engagement. This iterative approach allowed us to continuously improve our curated content efforts and maximize the benefits of building brand authority.

Testing and learning is the only way to know how your impact has evolved. Add a hashtag. Tag a company or colleague. Drop in some bullet points. Sometimes it hits, sometimes it whiffs, but you’ll never know until you try. The best part? The data behind it all is free and easy to gather quickly in a sheet for analysis. Not good at excel graphs? Check out a product like Looker Studio to help make charting analytics easier. The more data you have, the more you can learn, test and learn more.

In the dynamic world of professional networking, measuring and optimizing your LinkedIn results is essential. Metrics provide vital insights, guiding your content strategy and engagement tactics. Through optimization, you fine-tune your approach based on data, ensuring agility in this ever-evolving platform. Continuous improvement maintains alignment with your goals and trends, shaping your online identity and demonstrating your value to potential employers or collaborators. In a results-driven environment, LinkedIn offers a stage to showcase your measurable impact, provided you navigate it with a data-driven approach and an unwavering commitment to progress.

?? Curated content can be a valuable asset in building brand credibility by demonstrating your expertise, providing value to your audience, and positioning your brand as a trusted source of information. ?? By consistently curating and sharing high-quality content that resonates with your audience, you can establish your brand as a trusted source of information and build authority in your niche. This, in turn, can lead to increased credibility and customer trust.

This is also a great tactic for newsletters, communities, podcasts, and other thought leadership content marketing. When you collect and curate best practices for your audience, they will see you as a valuable part of the industry.

In my experience, curated content can be a powerful tool for building brand authority. An example of this is consistently selecting and sharing industry insights, articles, and resources that resonate with your target audience. I agree that engagement is key; by providing insightful commentary and valuable perspectives on curated content, you can further solidify your brand's expertise and credibility.

Sharing curated content is a great way to network with the like-minded people creating the content. When I see a video that is brand relevant, or makes me smile. I share - but then I also comment or even message the creator telling them how the content made me feel or asking a question. It's a great way to learn & create new connections with the creator, and also those that see the shared content and realize "oh, this person has the same sense of humor or style that I like." Adding prompts to the shared content like, "what was your favorite part of this video?" or "how would you change this meme to fit your work?" is a great conversation starter that people love to engage with. Brands thrive because of the connections made in these moments.

Curating content can be a powerful tool for building brand authority. Begin by identifying your niche and target audience, then seek out high-quality, relevant content from reliable sources. Share these curated pieces on your platforms, adding your unique insights to make them your own. This consistent delivery of valuable content will establish your brand as a trusted resource in your industry, boosting your authority and reputation.