How can you use content performance data to make your writing more inclusive?

1 Identify your audience segments

The first step is to identify your audience segments, or the groups of people who read your content based on their demographics, preferences, needs, and behaviors. You can use tools like Google Analytics, social media insights, or surveys to collect data on your audience segments, such as their age, gender, location, education, income, interests, and pain points. This will help you understand who you are writing for, and what they expect from your content.

2 Analyze your content performance

The next step is to analyze your content performance, or how well your content meets the goals and expectations of your audience segments. You can use metrics like page views, bounce rate, time on page, conversions, social shares, comments, and feedback to measure your content performance. You can also use tools like Google Search Console, SEMrush, or Moz to check your content's ranking, keywords, and SEO performance. This will help you identify what works and what doesn't in your content, and how to optimize it for your audience segments.

3 Evaluate your content inclusiveness

The third step is to evaluate your content inclusiveness, or how well your content respects and reflects the diversity of your audience segments. You can use tools like Hemingway, Grammarly, or Yoast to check your content's readability, grammar, and tone. You can also use tools like Textio, Gender Decoder, or Unbiasify to check your content's bias, stereotypes, and harmful language. This will help you spot any issues or gaps in your content that might alienate or offend some of your audience segments.

4 Implement your content changes

The fourth step is to implement your content changes, or how to improve your content based on the data and feedback you collected. You can use best practices like using plain language, active voice, gender-neutral terms, diverse examples, and respectful expressions to make your content more inclusive. You can also use tools like CoSchedule Headline Analyzer, HubSpot Blog Ideas Generator, or Answer The Public to brainstorm new ideas and headlines for your content that appeal to your audience segments.

5 Monitor your content results

The fifth step is to monitor your content results, or how to track the impact of your content changes on your audience segments and your content performance. You can use the same tools and metrics you used in the previous steps to measure your content results, and compare them with your previous data and benchmarks. This will help you see if your content changes have improved your content inclusiveness, and how they have affected your content goals and outcomes.

6 Repeat the process

The final step is to repeat the process, or how to keep using content performance data to make your writing more inclusive. Content performance data is not a one-time thing, but a continuous source of feedback and improvement. You should keep collecting, analyzing, evaluating, implementing, and monitoring your content performance data, and make adjustments as needed. This will help you keep your content relevant, engaging, and inclusive for your audience segments.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?