How can you use content to create a sense of comfort and familiarity around your brand?

To know your audience, start by researching their needs, challenges and online activities. Understand their world, not just their demographics. Engage them on social media, answer questions, gather feedback and ditch complex language when talk to them. Embrace their tone and humor and make it sound real, not robotic. Use relatable content like humor and memes to build trust and connection. Align your brand with what they care about. This shows that you feel and hear them.

What most of the marketers do is they built a brand voice around your most sensitive relationships, like your family, kids, parents, of friends. Your audience feels more comfortable and connected when you make them feel good about things they care and love.

Content creation is the right thing to give value to your targeted Audience and create a strong fan base. If you are using Social Media but you are not creating content so you are loosing dollars ??.

Knowing your audience. This is the first step to creating a brand that brings a sense of comfort. This include knowing their pain points, achievements, desires, needs , wants and preferences. Finding out their demographics, their psychographics, filmographics. Here's are ways to do that 1. Observing your target audience 2.Joining online forums or publications 3. Using Social Media 4. Talking to Industry Experts 5. Have conversations with real people that have real pribkwns 6. Using online surveys This way, you will gather enough data to create a detailed and concise strategy that helps tailor your content to fit them.

Here's the secret: people are drawn to brands that make them feel like their ideal or desired self. When you truly understand your audience, configure the brand voice that best fits them by creating that effect (tone of voice, writing style, etc.).

Having a Brand guide is so important when it comes to building a relationship with your audience. Stay consistent with your fonts, colors, elements, tone, etc So that no matter where your audience sees you or your content, they realize that it’s you without a doubt. This is one effective technique most brands sleep on.

People get comfortable with what they know and can relate to and with. Hence the need to have a voice as a brand. Your contents should express who you are, what you do, what you stand for and what you offer.. Your brand voice shows in the color you use, the way you relate and engage, the type of contents you create. Make sure to maintain that voice Your brand voice should be able to cut through the noise and make you into a frequency your target audience tune into. Your brand voice needs be authentic unique for it to achieve the purpose its intended

Question: How do we get the audience to be invested in the story? Answer: By making it about them. Your brand is not the main character; it's the hero.

The most powerful way known to man to connect on a deeper level, convey messages and get attention is Storytelling. People love stories and are willing to here them. Just hearing Once upon a time or Let me tell you a story Even the most cynical of us get curious, attracted and hooked. And people are also very quick to sniff out the concept of stories. That's how much we love Stories. Your target audience are humans too. So, use the power of storytelling. Dramatize Paint pictures and get your audience into them. This way, you can show your brand and let them propagate it. Use Storytelling Techniques Makes you tell interesting and never boring stories that stay clear and achieve their purpose

Offering value is one way to easily build a strong community. Whether we like it or not, people love free things, use that to your advantage. Try incorporating this into your monthly or quarterly marketing strategy. Do a free masterclass, free event, free tools or discount, giveaways, and many more.

Being Human and Being Helpful One of the fastest ways to get your audience to know, like, trust and get comfortable around your brand is to be human a You can do this by, ?engaging with them ?showing empathy ?showing you understand and can relate with their feelings and fears. Also part of being human is to be helpful. ?Offer solutions to their problems. ?Provide useful informations. ?Keeping them updated and on track with latest news as related to your industry ?Giving educational values. This way you show you aren't just like any other brand. Instead you are there to support and be immense value. This is a way for your brand to stand out and remain relevant.

Especially as a new and growing brand, you won’t have it all figured out. Even for older brands, your audience is ever changing and so are their wants, needs desires and what keeps them ticking. Always keep a close eye on your audience actives. Experiment with content, send surveys, monitor your analytics to know what’s going on with them.

Creating a brand that your audience recognize and get comfortable with is not a day's job. Instead its a process and like every other process, you have to live it. How do you live a process? 1.Learn as you go 2.Implement 3. Refine 4. Be ready to try out different things. There's is no one way to writing contents that your audience gets familiar with. Hence the need to test to find out which works best for you and your clients. Evaluate your content performance through your analytics, A/B testing, feedback forms. Use different metrics like retention, impression , engagements e.t.c to know which of your content work and not work. By experimenting and optimizing your contents, you find out contents that works for you and your audience.