How can you use content to attract and retain employees who share your company's values?

Create content around these: Employee Stories: Share real narratives of staff who embody your values, reflecting their experiences and alignment with your mission. Values Integration: Seamlessly infuse your values into all content, reinforcing their importance from job posts to internal communications. If you are minority friendly, mention it across all communications. Don't use it as a buzzword if you don't mean it. Educational Content: Create articles, videos, or webinars on how your values drive decisions, foster a positive work environment, and impact your industry and community.

You create a facade where it looks like everyone loves eachother and you’re a family partying in exotic locations. Pure Instagram #FOMO. Put those filters on. All about impressing top talent and investors. Little do they know you’re bleeding money and have to lay everyone off. Perception is reality. Always. To quote Lil Wayne, “I’m not a role model: I’m a role villain.”

The main goal of using content to attract and retain employees is to "walk the walk." Don't just talk about your values; show real-life examples of how you embody those values. This approach not only translates for current and future employees but can also have an impact on your customers and prospects as well. In the current competitive and volatile job market, you have to see your content as your "storefront". Furthermore, when employees know you truly care about them, it translates into better quality work. I recommend being very intentional about how you map out this content, putting values front and center.

Your employer brand is a reflection of your values and identity. Your EVP should be unique to you and it will resonate with the right audience. It should be truthful, authentic and concise. Afterwards, create your content with the EVP in mind so you can communicate it both internally and externally.

Power of one! At my company, it is all about helping each other succeed our individual goals as well as our team goals! Especially being in such a competitive role like sales its nice to have teammates who help you grow instead of try and tear you down

In my experience I’ve seen a lot of companies who excel at executing their vision and mission, but often aren’t great at creating content to showcase their achievements. One reason? It’s an afterthought. They are more focused on getting the work done than reaching back and capturing the stories that reveal who they are, why their employees are brilliant, and what amazing impact they are bringing to their industries and communities. How to fix it? Devote a team to driving, creating and managing this content! Larger companies may find this an easier feat, but businesses with a smaller footprint can do it too! Lastly, create a content strategy, editorial calendar & promo plan so your content reaches your target audience!

Based on the platform, determine the best type of content. Different formats will make your content strategy more diverse. Showing your employees’ stories is a great way to differentiate your brand and connect emotionally with others.

If you do not communicate your companies values constantly and consistently, how would the employees know? It is important to not only create direct content communicating companies values, it is important to create all of the content is if you are constantly showcasing for example. For example, if you would like to communicate inclusivity it's necessary to speak with inclusivity in mind all the time, by using inclusive pronouns, by using Color modification, add labels or alternative text. Creating content to community brand values should not be an aftermath thought rather than a constantly evolving process that is being implemented in the decision making of content.