登录查看更多内容

How can you use consumer feedback to expand your business internationally?

由人工智能和领英社区提供技术支持

If you want to grow your business beyond your local market, you need to understand the needs and preferences of your potential customers in different regions and cultures. Consumer feedback is a valuable source of information that can help you adapt your products, services, and marketing strategies to new markets. In this article, you will learn how to use consumer feedback to expand your business internationally.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Divakar Vijayan
Caroline Wilson

Business Development Manager @ Talk Think Do

1 What is consumer feedback and why is it important?

Consumer feedback is any form of communication that customers or prospects share with you about their experiences, opinions, and expectations regarding your products or services. It can be collected through surveys, reviews, ratings, interviews, focus groups, social media, or online communities and is essential to identify the strengths and weaknesses of your products or services, as well as understand the needs and preferences of your target audience. Furthermore, consumer feedback can help you measure customer satisfaction and loyalty, discover new market opportunities and gaps, and test and validate your assumptions before launching or scaling your products or services. All of this will enable you to tailor your value proposition to your customers and increase retention and referrals.

添加您的观点

Caroline Wilson

Business Development Manager @ Talk Think Do
举报内容
Consumer feedback is when customers share their thoughts on your products or services. It's crucial because it helps companies improve, innovate, satisfy customers, and stay competitive.

已翻译

赞
Emily Shirley

VP Commercial, Storio Group | Tech and e-commerce business scaling and globalisation | Brand, marketing and sales innovation | International leader
举报内容
Understanding your customer is a key part of entering any new market, but it needs to be done intelligently and I’d strongly recommend bringing in the experts. Customers can easily end up acting completely unnaturally in tests and in research situations, so it’s important to understand how to conduct the research to get the right answers.

已翻译

赞

2 How to collect consumer feedback for international expansion?

Before entering a new market, it's essential to conduct thorough market research to understand the size, potential, and characteristics of your target segment. You should also analyze the competitive landscape, the legal and regulatory environment, and the cultural and social norms that may affect your business. Consumer feedback can provide valuable insights on all these aspects, but you need to collect it in a systematic and ethical way. To do so, you should define your research objectives and questions, choose your research methods and tools, select your sample and recruit participants, design and conduct your research, and analyze and interpret your data. For example, quantitative methods such as surveys or experiments can help measure and compare consumer behavior, attitudes, and preferences. Qualitative methods such as interviews or focus groups can help explore and understand consumer needs, motivations, and emotions. Additionally, you need to consider the cultural and ethical implications of recruiting participants when selecting your sample. Finally, you may need to adapt or translate your questions or tasks to suit the local context and language of your participants.

添加您的观点

Emily Shirley

VP Commercial, Storio Group | Tech and e-commerce business scaling and globalisation | Brand, marketing and sales innovation | International leader
举报内容
You need to think about how deep your questions need you to go. Do ethnographic research to access the deep truths when you need to make big investments. This takes time and means working deeply with relatively few subjects, but it allows you to try out features or new products in a controlled environment. Then, expanding the amount of people involved in a study, use qualitative studies to dig into key questions and to build segments from which you can draw truths. After that expand the subject count significantly and test your conclusions with a much wider set of customers. Beyond that, consider pre-post studies to understand the impact of your entry. There’s no research more valuable than the analysis of what actually happened!

已翻译

赞

3 How to use consumer feedback to adapt your products or services?

Once you have collected and analyzed your consumer feedback, you need to use it to inform your decisions and actions regarding your products or services. You may need to add, remove, or change features or functions, alter the design or appearance, set a different price or offer a different value proposition, and test and validate your changes with your new market. For example, you may need to offer different payment options, delivery methods, or customer support channels; change the color, shape, size, or packaging of your products or the layout, style, or graphics of your services; lower or raise your price, offer discounts or bundles, or emphasize different benefits or outcomes; and use consumer feedback methods such as beta testing, user testing, or A/B testing to evaluate the performance, usability, and satisfaction of your changes. Making these adjustments can help you suit the preferences and expectations of your new market.

添加您的观点

Divakar Vijayan
举报内容
Often, consumers mask unmet needs as feature recommendations. Instead of just adopting these suggestions, it's imperative to discern and focus on the underlying needs they're signaling. By addressing these core requirements, we can effectively avoid the 'product death cycle,' a concept referenced by David J Bland.

已翻译

赞

4 How to use consumer feedback to adapt your marketing strategies?

Adapting your products or services is not the only requirement for reaching and engaging a new market; you must also adjust your marketing strategies. Your value proposition and brand identity must be communicated in a way that resonates with the new audience and differentiates you from competitors. To do this, you can use consumer feedback to segment and target your market, position and differentiate your brand, choose and mix your marketing channels, and create and deliver your marketing messages. Segmentation surveys, persona creation, customer journey mapping, positioning statements, value propositions, brand audits, channel surveys, media preferences, attribution models, copy testing, content analysis, and sentiment analysis are all methods of consumer feedback that can help you achieve these goals.

添加您的观点

5 How to monitor and improve your consumer feedback process?

Consumer feedback is not a one-time activity, but a continuous process that requires constant monitoring and improvement. To ensure your consumer feedback process is aligned with your goals, responsive to changes, and respectful of your customers, here are some tips to monitor and improve it: Setting and tracking key performance indicators (KPIs) is essential. This includes measuring response rate, completion rate, feedback quality, satisfaction, and impact. Additionally, collecting and acting on feedback about your process is important. Follow-up surveys, thank-you emails, or feedback ratings can be used for this purpose. Optimizing and automating tools and systems can make the process more efficient and convenient. Data integration, visualization, analysis, and reporting are techniques that can help with this. Finally, rewarding and appreciating customers or participants for their time and effort is essential. Incentives, recognition, personalization, or loyalty programs can be used to do this.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Marketing Research

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use consumer feedback to expand your business internationally?

1

2

3

4

5

6

1 What is consumer feedback and why is it important?

2 How to collect consumer feedback for international expansion?

3 How to use consumer feedback to adapt your products or services?

4 How to use consumer feedback to adapt your marketing strategies?

5 How to monitor and improve your consumer feedback process?

6 Here’s what else to consider

Marketing Research

给文章评分

感谢您的反馈

更多Marketing Research相关文章

更多相关阅读内容