How can you use competitive analysis to try new content formats?

2 How to conduct competitive analysis?

The first step to conduct competitive analysis is to identify your competitors. You can use tools like Google, social media, or industry directories to find out who are the most relevant and influential players in your niche. You can also ask your customers, prospects, or peers for their recommendations. Once you have a list of competitors, you can narrow it down to 3-5 main ones that you want to focus on.

The next step is to collect and analyze data about your competitors' content. You can use tools like SEMrush, Moz, or BuzzSumo to get insights into their content formats, channels, topics, keywords, and metrics. You can also manually review their websites, blogs, newsletters, podcasts, videos, webinars, ebooks, infographics, or any other content formats they use. You can create a spreadsheet or a dashboard to organize and compare the data.

The final step is to use the data to identify gaps, opportunities, and best practices for your own content strategy. You can look for content formats that your competitors are using successfully, but you are not. You can also look for content formats that your competitors are not using, but you can. You can also look for content formats that you and your competitors are using, but you can improve or innovate. You can use these insights to try new content formats and test their effectiveness.

3 Why try new content formats?

Trying new content formats can help you achieve several benefits for your content strategy, such as attracting and engaging new audiences, increasing your visibility and authority, and enhancing your creativity and innovation. Different content formats appeal to diverse preferences, learning styles, and consumption habits. This will enable you to reach more people who might be interested in your topic or solution. Additionally, different content formats can help you rank higher on search engines, social media, or other platforms. Furthermore, they can help you showcase your expertise, credibility, and value proposition in different ways. Moreover, they can challenge you to think outside the box and experiment with new ideas, angles, and approaches. This can help you stand out from the crowd and differentiate yourself from your competitors.

4 How to choose new content formats?

When selecting new content formats, there are several factors to consider, such as your goals, audience, topic, budget, resources, and time. To help make the decision easier, ask yourself questions like: what are your content goals? Who is your target audience? What is your content topic? What is your budget and resources? What are the best practices and standards for each content format? Your answers will help you determine which content formats to try in order to increase awareness, generate leads, educate prospects, nurture relationships, or drive conversions. Additionally, you should consider the demographics, psychographics, pain points, needs, and interests of your target audience. You should also research keywords, questions, or trends related to your topic. Finally, you should optimize your content for quality, relevance, accessibility, and usability.