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How can you use commitment and consistency to improve your marketing efforts?

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Commitment and consistency are powerful psychological principles that can help you attract and retain clients for your practice. They are based on the idea that people like to act in ways that are consistent with their previous choices, beliefs, and values. By using these principles in your marketing efforts, you can create a stronger bond with your prospects and clients, and increase your conversion rates, referrals, and loyalty. Here are some ways you can use commitment and consistency to improve your marketing efforts.

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Kristen Corral

Taking our #1 plant-based Tacos from Restaurant to Retail

1 Start with small commitments

One of the best ways to use commitment and consistency is to start with small, easy, and low-risk commitments from your prospects and clients. These can be things like signing up for your newsletter, downloading your free report, booking a free consultation, or attending a webinar. By getting them to take these small actions, you are creating a positive association with your practice, and making them more likely to take bigger actions later on. You are also building trust and credibility, and showing them the value of your services.

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Kristen Corral

Taking our #1 plant-based Tacos from Restaurant to Retail
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One thing I’ve found helpful is to offer a small reward for a small commitment. For instance, “sign up for our email list and get 10% off your first order” When you add value to something people will be more likely to take action.

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2 Follow up and remind them

Another way to use commitment and consistency is to follow up and remind your prospects and clients of their previous commitments and actions. This can be done through email, phone, or social media. For example, you can send them a thank you email after they download your report, and remind them of the benefits they will get from reading it. You can also send them a reminder email before your consultation or webinar, and emphasize the value they will receive from attending. By doing this, you are reinforcing their commitment and consistency, and reducing the chances of them backing out or forgetting.

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3 Use testimonials and social proof

A third way to use commitment and consistency is to use testimonials and social proof from your existing clients. Testimonials and social proof are powerful forms of persuasion, because they show your prospects and clients that others like them have benefited from your services, and are satisfied and loyal. You can use testimonials and social proof on your website, landing pages, emails, and social media posts. You can also ask your clients to refer their friends and family to your practice, and reward them for doing so. By using testimonials and social proof, you are creating a sense of community and belonging, and making your prospects and clients feel more confident and comfortable with choosing you.

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Kristen Corral

Taking our #1 plant-based Tacos from Restaurant to Retail
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A great version of “testimonials” is UGC (user generated content). By sharing someone else’s experience of your product or service potential customers are more likely to be trusting. People also love to get more views on their content so it’s a win for both parties. Just be sure to ask permission before sharing someone’s content!

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4 Be consistent and authentic

A fourth way to use commitment and consistency is to be consistent and authentic in your marketing efforts. This means that you should deliver on your promises, provide consistent quality and value, and communicate with your prospects and clients in a clear and honest way. You should also align your marketing messages with your practice values, mission, and vision. By being consistent and authentic, you are building a strong reputation and brand, and making your prospects and clients trust you and respect you.

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5 Ask for feedback and reviews

A fifth way to use commitment and consistency is to ask for feedback and reviews from your prospects and clients. Feedback and reviews are not only useful for improving your services and understanding your clients' needs, but also for strengthening your relationship with them. By asking for feedback and reviews, you are showing your prospects and clients that you care about their opinions, and that you value their input. You are also making them more committed and consistent to your practice, because they are expressing their satisfaction and loyalty in public. You can ask for feedback and reviews through email, phone, or online platforms, and thank them for their time and honesty.

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6 Create a loyalty program

A sixth way to use commitment and consistency is to create a loyalty program for your clients. A loyalty program is a way of rewarding your clients for their repeated business, referrals, and engagement. A loyalty program can include things like discounts, free services, gifts, or exclusive access to your content or events. By creating a loyalty program, you are increasing your clients' retention, satisfaction, and advocacy. You are also making them more committed and consistent to your practice, because they are getting more value and benefits from staying with you.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use commitment and consistency to improve your marketing efforts?

1

2

3

4

5

6

7

1 Start with small commitments

2 Follow up and remind them

3 Use testimonials and social proof

4 Be consistent and authentic

5 Ask for feedback and reviews

6 Create a loyalty program

7 Here’s what else to consider

Practice Management

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How can you use commitment and consistency to improve your marketing efforts?

1

2

3

4

5

6

7

1 Start with small commitments

2 Follow up and remind them

3 Use testimonials and social proof

4 Be consistent and authentic

5 Ask for feedback and reviews

6 Create a loyalty program

7 Here’s what else to consider

Practice Management

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