How can you use client presentation tools to showcase your company's unique value proposition?

1 Choose the right tool

When selecting a client presentation tool, you should consider factors such as the features and functionality, the ease of use and learning curve, the compatibility and accessibility, and the cost and availability. For example, you may choose a simple online platform like PowerPoint or Google Slides, or an advanced and interactive tool like Prezi, Canva, or Visme. The features you should look for include templates, animations, transitions, charts, and media support. Additionally, the tool should be easy to use if you need to collaborate with others or share your presentation online. It should also be compatible with various file formats, devices, and browsers. Lastly, check out the subscription plans and free trials to ensure that the tool fits your budget and customer support needs.

2 Define your UVP

The next step is to define your UVP with clarity and brevity. Your UVP should answer the question: why should your client pick you instead of your opponents? It should emphasize the particular value or benefit that you provide, such as solving a problem for your client, showcasing unique features or advantages of your product or service, providing evidence or proof of your results or outcomes, and emphasizing the emotional or social appeal of your brand or story.

3 Structure your presentation

The third step is to structure your presentation logically and strategically. To grab your client's attention, you can use a catchy headline, a compelling story, a surprising fact, or a relevant question. Then, generate your client's interest with a clear statement of your UVP, a brief overview of your product or service, and a preview of the benefits or solutions you offer. After that, create your client's desire with a detailed explanation of your UVP, a demonstration of your product or service, and a showcase of your testimonials or case studies. Finally, motivate your client to take action with a clear call to action, a summary of your UVP, and a reminder of the value or benefit you offer.

4 Design your presentation

The fourth step is to design your presentation visually and aesthetically. Your presentation should reflect your brand identity and personality, as well as appeal to your client's preferences and emotions. It's important to use a consistent and professional color scheme, font, and layout that match your brand and message. Additionally, incorporate high-quality images, icons, and videos that support your UVP and engage your client. When it comes to the language, keep it simple and concise, utilizing bullet points and headings to communicate your UVP and emphasize the key points. Finally, use contrast, alignment, repetition, and proximity to create visual hierarchy, balance, and harmony in your presentation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?