How can you use client goals to enhance your presentations?

3 Use storytelling techniques to engage your audience

Another way to use client goals to enhance your presentations is to use storytelling techniques to make your design more memorable and appealing. Storytelling is the art of using narrative elements, such as characters, settings, plots, and emotions, to convey a message and connect with your audience. You can use storytelling techniques to create a compelling story around your design, such as how it came to be, how it will impact the users and the environment, how it will evolve over time, and how it will achieve your client's goals. By using storytelling techniques, you can make your presentation more interesting, relatable, and persuasive.

4 Anticipate and address potential objections

No matter how well you present your design, you may face some objections or questions from your client or other stakeholders. To use client goals to enhance your presentations, you need to anticipate and address these potential objections in advance. This means thinking about the possible concerns or drawbacks of your design, such as cost, feasibility, sustainability, or functionality, and preparing answers or alternatives that can satisfy your client. You can also use client goals to frame your responses in a positive and constructive way, showing them how your design can overcome the challenges and deliver the desired outcomes.

5 Ask for feedback and input

One of the best ways to use client goals to enhance your presentations is to ask for feedback and input from your client and other stakeholders. This shows that you value their opinions and that you are willing to collaborate and improve your design. You can ask for feedback and input at different stages of your presentation, such as after each section or at the end. You can also use open-ended questions, such as "What do you think of this feature?" or "How do you feel about this solution?" to encourage dialogue and discussion. By asking for feedback and input, you can demonstrate your professionalism, build trust, and foster a positive relationship with your client.

6 Practice and refine your presentation

Finally, to use client goals to enhance your presentations, you need to practice and refine your presentation skills. This means rehearsing your presentation several times, preferably in front of a colleague or a friend who can give you honest and constructive feedback. You also need to check your timing, your tone, your body language, and your technical equipment to make sure that everything works smoothly and effectively. By practicing and refining your presentation, you can boost your confidence, improve your delivery, and impress your client.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?