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How can you use character design to tell a story in a public service announcement?

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Character design is the art of creating and defining the visual appearance, personality, and traits of a fictional character. It can be a powerful tool to communicate a message, evoke emotions, and engage the audience in a public service announcement (PSA). A PSA is a short message that aims to raise awareness, change behavior, or promote a cause or action. In this article, you will learn how to use character design to tell a story in a PSA and make it more effective and memorable.

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Paul Onwuchekwa Jr.

Founder/CEO | 29grids Media

1 Why character design matters

Character design is not just about drawing or animating a character. It is also about giving them a purpose, a motivation, and a role in the story. Character design can help you convey the main idea of your PSA, the problem you want to address, the solution you propose, and the call to action you want to inspire. By creating characters that are relatable, believable, and appealing, you can connect with your audience on an emotional level and influence their attitudes and behaviors.

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Paul Onwuchekwa Jr.

Founder/CEO | 29grids Media
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Character design is more like depicting a being or creature with characteristics that suits the character outlook. Every character design has a message or feeling that should be relatable or else it won't connect with the target audience.

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2 How to create a character design brief

Before you start designing your characters, you need to have a clear vision of what you want to achieve with your PSA. A character design brief is a document that summarizes the goals, objectives, and specifications of your project. It can help you define the target audience, the tone and style, the genre and format, the theme and message, the plot and conflict, and the characters and their relationships. A character design brief can also include references, sketches, mood boards, and other visual elements that can inspire your creativity.

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Paul Onwuchekwa Jr.

Founder/CEO | 29grids Media
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It is very important you have your idea of the character before starting work. Make enough research to get good ideas, this is the first step as it'll determine the outcome of your character.

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3 How to design the main character

The main character is the protagonist of your PSA, the one who faces the problem, learns the lesson, or takes the action. The main character should be easy to identify, empathize, and root for. To design the main character, you need to consider their appearance, personality, and traits. Their appearance should reflect their age, gender, culture, occupation, and status. Their personality should show their strengths, weaknesses, values, and motivations. Their traits should make them unique, memorable, and consistent.

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Paul Onwuchekwa Jr.

Founder/CEO | 29grids Media
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It's advisable to pay close attention to the main character because it is embodied in the theme of the story. Consistency should be involved when crafting the main character so it won't confuse the target audience

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4 How to design the supporting characters

The supporting characters are the ones who help or hinder the main character in their journey. They can be allies, enemies, mentors, or bystanders. The supporting characters should complement, contrast, or challenge the main character and their goals. To design the supporting characters, you need to consider their role, function, and relationship with the main character. Their role should define their importance and relevance in the story. Their function should explain their actions and interactions. Their relationship should reveal their feelings and attitudes.

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5 How to design the character style

The character style is the way you express your characters through visual elements such as shape, color, line, texture, and movement. The character style should match the tone and mood of your PSA, as well as the genre and format. The character style should also suit the target audience and the message you want to convey. To design the character style, you need to consider the level of realism, abstraction, and exaggeration you want to use. The level of realism should reflect how accurate and detailed your characters are. The level of abstraction should indicate how simplified and symbolic your characters are. The level of exaggeration should show how distorted and expressive your characters are.

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6 How to test and refine your character design

The final step of character design is to test and refine your characters until they achieve the desired effect and impact. To test your character design, you need to get feedback from your peers, clients, or audience. You can use surveys, interviews, focus groups, or online platforms to collect and analyze their opinions and suggestions. To refine your character design, you need to make adjustments and improvements based on the feedback you receive. You can modify the appearance, personality, traits, role, function, relationship, and style of your characters until they are clear, coherent, and compelling.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use character design to tell a story in a public service announcement?

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3

4

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1 Why character design matters

2 How to create a character design brief

3 How to design the main character

4 How to design the supporting characters

5 How to design the character style

6 How to test and refine your character design

7 Here’s what else to consider

Creativity Skills

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How can you use character design to tell a story in a public service announcement?

1

2

3

4

5

6

7

1 Why character design matters

2 How to create a character design brief

3 How to design the main character

4 How to design the supporting characters

5 How to design the character style

6 How to test and refine your character design

7 Here’s what else to consider

Creativity Skills

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感谢您的反馈

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