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How can you use branding to create a consistent visual style in presentations?

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Branding is not just a logo or a slogan. It is the way you communicate your identity, values, and personality to your audience. Branding can help you stand out from the crowd, build trust, and create loyalty. But how can you use branding to create a consistent visual style in presentations? Here are some tips to help you design and deliver presentations that reflect your brand and engage your viewers.

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Salim Thmouni

?? J'apporte énergie et passion pour transformer des idées en réelles innovations. ?? Vous aide à concrétiser les…
Carlos Velez

Marketing Coordinator | Digital Marketing | Graphic design | Google Analytics 4 | B2B & B2C

1 Know your brand identity

Before you start creating your presentation, you need to have a clear idea of what your brand stands for, what your goals are, and who your target audience is. Your brand identity is the foundation of your visual style, and it should guide your choices of colors, fonts, images, icons, and other elements. You can use a brand style guide or a mood board to define and document your brand identity and ensure consistency across all your communication channels.

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Salim Thmouni

?? J'apporte énergie et passion pour transformer des idées en réelles innovations. ?? Vous aide à concrétiser les visions early stage en MVP tangibles et fonctionnels.
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La cohérence est primordiale. Elle implique de faire des choix graphiques et stratégiques et de s'y tenir dans la durée. Les changements dans l'identité visuelle doivent être le résultat d'un questionnement global et d'une réévaluation de votre image, et non de simples changements impulsifs. Il est important que votre public ne ressente pas un changement radical d'univers en passant d'un support de communication à un autre, comme de votre compte Instagram à votre site internet..

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Carlos Velez

Marketing Coordinator | Digital Marketing | Graphic design | Google Analytics 4 | B2B & B2C
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Apegarse a tu manual de marca es crucial. Si aún no cuentas con uno, considera invertir en él. Trabaja con un equipo de profesionales en dise?o de marca, ya sea in-house o freelance. Hazte la siguiente pregunta: ?Puedo o debo hacer esto por mí mismo? ?Puedo delegar? Las respuestas te orientarán sobre lo que necesitas para empezar a ejecutar tus proyectos, como por ejemplo, una presentación.

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2 Choose a suitable template

A template is a pre-designed layout that you can use to create your presentation slides. A template can save you time and effort, as well as provide a consistent and professional look. However, you need to choose a template that matches your brand identity and your presentation purpose. You can either use a ready-made template from a platform like PowerPoint or Google Slides, or create your own custom template using a tool like Canva or Slidebean. Whichever option you choose, make sure to customize the template with your brand colors, fonts, logo, and other elements.

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Salim Thmouni

?? J'apporte énergie et passion pour transformer des idées en réelles innovations. ?? Vous aide à concrétiser les visions early stage en MVP tangibles et fonctionnels.
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La création de templates personnalisés pour différents canaux et types de communication est essentielle. Ces templates assurent une cohérence visuelle tout en simplifiant la création de contenu. Ils doivent intégrer les éléments clés de votre charte graphique et être adaptés à l'image que vous souhaitez projeter de votre marque.

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Carlos Velez

Marketing Coordinator | Digital Marketing | Graphic design | Google Analytics 4 | B2B & B2C
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Según mi experiencia, contar con un banco de iconos te facilitará completar esta tarea. Utilizar una plantilla adecuada y recursos adicionales como bullets, flechas, nubes de diálogo, entre otros en formato .png, te ayudará a realizar esta tarea de manera más sencilla. Lo mejor es que cualquier persona en el equipo con conocimientos básicos en PowerPoint o Google Slides puede colaborar, aliviando así tu carga de trabajo.

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3 Use visual hierarchy and contrast

Visual hierarchy and contrast are principles of design that help you organize and emphasize the information on your slides. Visual hierarchy refers to the order in which the viewers perceive the elements on the slide, based on their size, position, color, and shape. Contrast refers to the difference between the elements on the slide, based on their brightness, saturation, hue, and texture. You can use visual hierarchy and contrast to create focal points, guide the viewers' attention, and convey your message clearly and effectively.

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Carlos Velez

Marketing Coordinator | Digital Marketing | Graphic design | Google Analytics 4 | B2B & B2C
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El contenido es clave. Utilizar estas estrategias ayuda, pero invierte tiempo en saber qué decir y cómo hacerlo. Apóyate en recursos como esquemas o líneas de tiempo para transmitir tu idea en un solo slide.

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4 Add relevant and high-quality images

Images can be an effective tool for adding visual interest, emotion, and context to your presentation. To ensure that your images are relevant to your topic, aligned with your brand identity, and of high-quality, you can use your own photos, illustrations, or graphics, or find free or paid images from online sources like Unsplash, Pixabay, or Shutterstock. When using images, it's important to make sure that they support your message and are clear, crisp, and high-resolution. Additionally, the images should be consistent in style, tone, and color scheme as well as appropriate for your audience and purpose. Lastly, make sure that the images are original or that you have the proper license and attribution.

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Carlos Velez

Marketing Coordinator | Digital Marketing | Graphic design | Google Analytics 4 | B2B & B2C
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Es de suma importancia que las imágenes que utilices estén adaptadas a la zona geográfica y al público objetivo de tu negocio. Si no cuentas con imágenes propias, agregar ilustraciones es una opción, pero si no son las adecuadas, es preferible no agregar algo que reste atención al mensaje que deseas transmitir.

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5 Keep it simple and consistent

When it comes to presentation design, it is essential to keep it simple and consistent. To achieve this, limit the use of fonts, colors, images, animations, transitions, effects, bullet points, and slides. Utilize your brand color palette and relevant and high-quality images to maintain a consistent visual style. Furthermore, ensure that bullet points are concise and clear. With branding, you can create a consistent visual style that showcases your identity and values in a compelling way. Branding can also help you connect with your audience, differentiate yourself from competitors, and accomplish your objectives.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Beatriz Cereceda Caneo

Revolucionando el bienestar financiero en LatAm | Fintech | Finanzas Personales PFM | Innovación
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La consistencia es clave: le da confianza al cliente, a tus inversionistas, y te permite ser identificada como una buena marca. Explora acerca de psicología del color y el impacto que tiene en las personas.

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How can you use branding to create a consistent visual style in presentations?

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2

3

4

5

6

1 Know your brand identity

2 Choose a suitable template

3 Use visual hierarchy and contrast

4 Add relevant and high-quality images

5 Keep it simple and consistent

6 Here’s what else to consider

Startup Development

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How can you use branding to create a consistent visual style in presentations?

1

2

3

4

5

6

1 Know your brand identity

2 Choose a suitable template

3 Use visual hierarchy and contrast

4 Add relevant and high-quality images

5 Keep it simple and consistent

6 Here’s what else to consider

Startup Development

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