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How can you use the availability heuristic to improve decision-making?

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Do you often rely on your intuition or gut feeling when making decisions? If so, you might be using the availability heuristic, a mental shortcut that helps you judge the likelihood or frequency of something based on how easily you can recall or imagine it. While this can be useful in some situations, it can also lead to biased and inaccurate decisions. In this article, you will learn what the availability heuristic is, how it affects your decision-making, and how you can use it to your advantage.

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ulfat al zakwani

HSE engineer in contract management, NeboshDip

1 What is the availability heuristic?

The availability heuristic is a cognitive bias that makes you assume that the more available or salient something is in your memory or imagination, the more probable or common it is in reality. For example, you might think that plane crashes are more frequent than car accidents because you hear more about them in the news, even though the opposite is true. The availability heuristic helps you simplify complex problems and make quick judgments, but it also exposes you to various errors and distortions.

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Filip Chyla

Cybershepherd @ Xebia | Business Security Strategy | Speaker
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With the amount and availability of information, this heuristic is often used to actively influence our thinking. Social media, news outlets and content platforms thrive on algorithms designed to exploit this fact. But it is also our nature to pursue what we like and lean towards that. Be mindful and think about this when making a judgment, take a deep breath and think step by step.

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2 How does the availability heuristic affect your decision-making?

The availability heuristic can influence your decision-making in many ways, depending on what information you use as a reference point. For instance, you might overestimate the risk of a negative outcome based on a recent or vivid experience, such as losing money in the stock market or getting sick from a certain food. Alternatively, you might underestimate the importance of a positive outcome based on a lack of exposure or familiarity, such as saving for retirement or learning a new skill. The availability heuristic can also affect your perception of yourself and others, such as your confidence, competence, or popularity.

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Lilian Wasserstein

Founder & Transition Life Coach at Waterstone Life Coaching
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It's generally advisable to rely more on gut feelings when making important decisions because they can tap into a broader range of subconscious knowledge and emotional responses, potentially providing a more holistic perspective. Gut feelings can be valuable for guiding us in situations where there's insufficient readily available information, helping us consider a wider array of factors. In contrast, the availability heuristic can lead to biased judgments based on the ease of information recall and may not always result in the most balanced or accurate decisions. Practice being aware and present and using all your senses (including common sense) to filter and way the information – especially when it comes to News and social media.

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3 How can you use the availability heuristic to your advantage?

The availability heuristic is not always bad for your decision-making. In fact, you can use it to your advantage by consciously choosing what information to make more available or salient in your mind. For example, you can boost your motivation and self-efficacy by recalling or visualizing your past successes and achievements. You can also improve your creativity and problem-solving by exposing yourself to diverse and novel sources of inspiration and ideas. You can also enhance your persuasion and communication skills by using vivid and memorable examples and stories to support your arguments and messages.

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4 How can you avoid the pitfalls of the availability heuristic?

While the availability heuristic can be helpful in some cases, you should also be aware of its potential pitfalls and limitations. To avoid making biased and inaccurate decisions, you should try to balance your intuition with logic and evidence. You should also seek out different perspectives and opinions from others who might have more relevant or reliable information. You should also challenge your assumptions and beliefs by testing them against reality and data. You should also review your decisions and outcomes regularly and learn from your mistakes and feedback.

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ulfat al zakwani

HSE engineer in contract management, NeboshDip
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When the author of (Game of Thrones), George R.R. Martin, said: " Imagine the availability heuristic as the fickle nature of the Iron Throne itself" In Martin's view, avoiding this trap means recognizing that the past deeds of a few, or even a single event, do not dictate the fate of all. Much like his epic tales, he advises us to dive into history, unravel hidden stories, and uncover the complexities that lie beneath the surface. This process, similar to broadening your horizons, involves exploring diverse viewpoints, questioning assumptions, relying on evidence, and actively seeking out a variety of information. By doing so, you'll make more well-rounded decisions, free from the bias of readily available information.

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5 How can you practice using the availability heuristic?

Practicing with the availability heuristic can improve your decision-making skills. To do so, consider real-life or hypothetical scenarios from books, movies, or games and ask yourself questions such as what information is more available or salient in your mind and how it affects your judgment. Additionally, think about what information might be missing or ignored and how you can access it. Furthermore, consider the pros and cons of using the availability heuristic in each situation. In this way, you can increase your awareness of the availability heuristic and its influence on your decisions. Additionally, you can develop your critical thinking and analytical skills and discover new ways to use the availability heuristic to your advantage.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use the availability heuristic to improve decision-making?

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1 What is the availability heuristic?

2 How does the availability heuristic affect your decision-making?

3 How can you use the availability heuristic to your advantage?

4 How can you avoid the pitfalls of the availability heuristic?

5 How can you practice using the availability heuristic?

6 Here’s what else to consider

Decision-Making

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How can you use the availability heuristic to improve decision-making?

1

2

3

4

5

6

1 What is the availability heuristic?

2 How does the availability heuristic affect your decision-making?

3 How can you use the availability heuristic to your advantage?

4 How can you avoid the pitfalls of the availability heuristic?

5 How can you practice using the availability heuristic?

6 Here’s what else to consider

Decision-Making

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