How can you use authority to inspire your team?

1 Why authority matters

Authority is one of the six principles of persuasion identified by Robert Cialdini, a renowned psychologist and author of Influence: The Psychology of Persuasion. Authority means that people tend to follow the advice or direction of someone who has expertise, credibility, or status in a certain domain. Authority can be based on credentials, experience, reputation, or recognition. When you have authority, you can increase your team's trust, confidence, and compliance.

3 How to use authority effectively

Authority can be a powerful tool to inspire your team, but it must be used appropriately. When using authority effectively, you should set direction and standards by defining the vision, mission, and objectives of your startup. Establish clear roles and responsibilities for your team, and set high but realistic expectations. You should also empower your team to make decisions and take actions, while providing support and resources. Additionally, use your authority to reward and recognize your team's efforts and achievements. Give positive feedback and praise, celebrate successes and milestones, and offer incentives. On the other hand, don't use authority to micromanage or control, criticize, blame, or intimidate your team. Avoid fear or pressure as a motivator, and don't abuse or misuse your power or position. Be fair and respectful to your team.

4 How to balance authority with other sources of influence

Authority is not the only source of influence that you can use to inspire your team. There are other factors such as liking, reciprocity, social proof, commitment, and scarcity that can affect your team's motivation and behavior. To balance your authority with these other sources of influence, you should build rapport and trust with your team by showing genuine interest and care for them. Offer help and support when they need it, and be generous and flexible with your time and resources. Leverage social norms and peer pressure by creating a culture that fosters collaboration and cooperation. Involve your team in the planning and decision-making process to make them feel valued and important. Lastly, emphasize the importance of your startup's goals and mission, highlight the benefits it offers, and create a sense of urgency to challenge them to act fast.

5 How to improve your authority skills

Authority is not an inherent trait, but rather a skill that can be developed and improved over time. To do so, seek feedback from mentors, peers, and customers. Look for role models or mentors who have authority in your field and observe their behaviors. Challenge yourself and your team to step out of your comfort zone by testing assumptions and exploring new possibilities. Through these strategies, you can become a more influential and inspiring founder with the power to achieve your startup's goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?