How can you use audio to improve your sales prospecting?

Using audio strategically can significantly improve your sales prospecting efforts by adding a more personal touch and engaging prospects in new ways. Here are some strategies to consider: Record video introductions: Instead of cold emails, send short video introductions explaining your value proposition and why you think you could help the prospect Leave personalized voicemails: If you can't reach a prospect by phone, leave a well-crafted voicemail highlighting your understanding of their situation and offering helpful insights. Use audio snippets in emails: Embed short audio clips in your emails to personalize outreach and grab attention. Share testimonials from happy customers or briefly outline your solution in your own voice.

A common statement we all hear is sales is "It's not what you say it's how you say it". The cause of this is because too much gets lost in translation & perception when details are shared via email/text or any forum where emotion can't be heard or felt. A voice message can shorten the time to bring a prospect and have a call to action which is clear. I've personally used Vidyard for internal & external communication and it much easier to convey the message. Your prospect will appreciate the approach if structured well. 1. Has to be professional 2. Has to have a clear message 3. Must include their pain points and the How you can play a role 4. A follow up call to action at the end

O áudio te aproxima, pois através dele você cria com mais autoridade a sua identidade, deixa o seu toque pessoal e te aproxima de quem tá do outro lado! Refor?o que somos pessoas falando com pessoas, e embora, aquele que você está oferencendo o produto esteja representando uma organiza??o, ali existe um humano, com sentimentos e sensa??es , que s?o agu?adas, como a audi??o.

Picture this instead of the usual sales approach, imagine reaching out to prospects with a personalized voice message - a virtual handshake that captures attention, infuses personality, and builds a genuine connection. Whether it's introducing yourself, following up on an email, or extending an invitation, tools like Loom, Vidyard, or Dubb transform your outreach into a more human and engaging experience. Ensure your voice messages are concise, clear, and purposeful, leaving prospects with a compelling call to action.

I am actively involved with live events and zooms with up to 8 like minded companies. This gives each of us a broader scope of prospects to cross sell and know that those we introduce our current customers are using products we trust. Almost all meetings will rabbit trail and when we have experts on the zoom to answer then creditability is immediate. Live meetings recorded and added to each others websites and social media saves time and archives answers to save live conversations as new people ask previously covered topics. Part of working smarter!

Audio testimonials bring customers closer to real experiences building trust with the company. It helps with customer expectations and I have seen it where testimonials were implemented helping us to understand what customers are looking for in our products.

In this game it is becoming even more important to set yourself apart and stand out. We all get hit left and right with advertising and people wanting your time to pitch something. You have a very short window to grab attention and make that prospect think twice about you and your message. Use anything you can to separate yourself.

Invest in quality audio equipment: Ensure your recordings are clear and professional. Keep it concise: People have short attention spans, so keep your audio content brief and focused. Focus on value: Provide insightful information and solutions that address the prospect's pain points. Call to action: Clearly tell prospects what you want them to do next, whether it's scheduling a call, visiting your website, or downloading a resource.