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How can you use AR to create a more accessible retail experience?

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Augmented reality (AR) is a technology that overlays digital information on the real world, creating immersive and interactive experiences for users. AR can be accessed through various devices, such as smartphones, tablets, glasses, or headsets. AR has many applications in different industries, such as education, entertainment, tourism, and health. But how can you use AR to create a more accessible retail experience?

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Kuldeep Singh

Engineering Leader & Author | Transforming businesses with cutting-edge tech solutions
Saurabh Sameerr

Embracing Curiosity, Shaping Futures through Immersive Tech | Director Strategy and Growth @ Custom Technologies
Nipun David

GenAI | AI/ML | XR

1 AR for accessibility

One of the benefits of AR is that it can enhance the accessibility of retail environments for people with disabilities or special needs. For example, AR can provide audio or visual cues, translations, captions, or navigation assistance for customers who have hearing, vision, or language barriers. AR can also help customers with cognitive or physical impairments to access information, products, or services more easily and independently. AR can also create more inclusive and personalized experiences for customers with diverse preferences and expectations.

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Kuldeep Singh

Engineering Leader & Author | Transforming businesses with cutting-edge tech solutions
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We have explored AR as a tool to induce equity: 1. Enhances accessibility for people with disabilities, allowing them to experience products in their preferred way. 2. Builds emotional connections by letting users experience products before purchase. 3. Provides convenience for elderly individuals who may find it difficult to visit stores or studios, bringing the experience to them.

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Saurabh Sameerr

Embracing Curiosity, Shaping Futures through Immersive Tech | Director Strategy and Growth @ Custom Technologies
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AR can very well be used for inclusiveness and empathy . Retail stores proved a great use case. AR can enable real time language transaltion . Product / location indication with in the store with the help of AR is also a great help . Even great window shopping experience where in people can access design option could be great way to lure them inside .

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Nipun David

GenAI | AI/ML | XR
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We can also include haptic cues using suits, gloves for certain AR products that will help the customer to actually feel the product which is a major miss in AR retail use-cases. This will help to enhance the accessibility and can help converting lead into a sale at the same spot. As most of the time customer prefer to touch and feel the real product.

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Kevin McCusker

Unity Support Associate @ Spatial, Human at Earth, Whimsical Watcher of Avian Creatures
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I am an able-bodied white man. I should not have been selected to answer this question. Please reach out to those that are not able-bodied white men and ask them.

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Anukul Kumar Sah

Engineering Documentation | Metaverse| Immersive Technologies
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More precisely, you can create a more accessible retail experience online with AR. The traditional approach fails to provide a tactile experience that a customer would get otherwise in a brick-and-mortar store. With AR, however, you can replicate most of the tactile experiences - touch, pinch to zoom-in and zoom-out, rotate, drag to move, etc. so that a customer feels as if they are in a physical store, seeing the product with their naked eye, right infant of them.

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2 AR for convenience

Another advantage of AR is that it can increase the convenience and efficiency of retail transactions and operations. For example, AR can enable customers to try on products virtually, compare prices and features, or access reviews and ratings without leaving their homes or visiting multiple stores. AR can also allow customers to customize or order products online and pick them up in-store or have them delivered. AR can also help retailers to optimize inventory, display, and marketing strategies based on real-time data and feedback.

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Christof Wurzer
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Imagine you have a small store. You could place a display with AR features and let the customer experience the informations about the product. When the customer picks the product....push it out of the storage and place it at the checkout.

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3 AR for engagement

A third benefit of AR is that it can boost the engagement and loyalty of customers and retailers. For example, AR can create fun and interactive experiences that attract and retain customers, such as games, quizzes, or rewards. AR can also foster a sense of community and connection among customers and retailers, such as by enabling social sharing, feedback, or collaboration. AR can also enhance the brand identity and value proposition of retailers, such as by showcasing their social responsibility, innovation, or quality.

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Saurabh Sameerr

Embracing Curiosity, Shaping Futures through Immersive Tech | Director Strategy and Growth @ Custom Technologies
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AR and engagement is a great value preposition . Retail is no different. There are many ways this can be used 1. Toy shop can augment the boxes where children interact with the virtual product and learn to assemble is for examples 2. It can help drive more loyalty with AR enabled in store promotions and offers . 3 the decor and interiors of the shop can be made interactive to further drive engagements.

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Christof Wurzer
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Gamification is for sure a big thing when it comes to toys or products like that. Let the customer use the packaging as an additional toy. After unboxing the package could be an AR trigger to show a story the kids can develop...

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4 AR for innovation

A final benefit of AR is that it can inspire and enable new forms of innovation and creativity in retail. For example, AR can open up new possibilities and opportunities for product design, development, and delivery, such as by incorporating user-generated content, 3D printing, or blockchain. AR can also challenge and transform the existing paradigms and practices of retail, such as by creating new business models, markets, or partnerships. AR can also empower and educate customers and retailers to become more informed, responsible, and proactive in their consumption and production choices.

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Christof Wurzer
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Again Gamification. Why not placing Questions on a package like "Why is this product a great helper for the environment?" The customer can use their mobile device to get the answer and additional information about the product in an AR presentation....

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5 AR for challenges

Of course, AR is not without its challenges and limitations. For example, AR requires high-quality hardware, software, and connectivity to function properly and reliably. AR also poses ethical, legal, and social issues, such as privacy, security, copyright, or regulation. AR also requires user acceptance, adoption, and satisfaction, which depend on factors such as usability, affordability, or compatibility. Therefore, AR needs to be designed, developed, and deployed with care and consideration for the needs, preferences, and expectations of all stakeholders involved.

AR is a powerful and promising technology that can create a more accessible retail experience for customers and retailers alike. By providing accessibility, convenience, engagement, and innovation, AR can enhance the quality, value, and impact of retail. However, AR also faces challenges and limitations that need to be addressed and overcome. How do you think AR can improve your retail experience? What are some of the best examples or practices of AR in retail that you have seen or used?

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use AR to create a more accessible retail experience?

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2

3

4

5

6

1 AR for accessibility

2 AR for convenience

3 AR for engagement

4 AR for innovation

5 AR for challenges

6 Here’s what else to consider

Augmented Reality

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How can you use AR to create a more accessible retail experience?

1

2

3

4

5

6

1 AR for accessibility

2 AR for convenience

3 AR for engagement

4 AR for innovation

5 AR for challenges

6 Here’s what else to consider

Augmented Reality

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