How can you use A/B testing to improve your conference website's conversion rate?
You want to attract more attendees to your conference, but how do you know if your website is effective at converting visitors into registrants? One way to find out is to use A/B testing, a method of comparing two versions of a web page to see which one performs better. In this article, you will learn how to use A/B testing to improve your conference website's conversion rate, and what elements to test for optimal results.