登录查看更多内容

How can you use 360-degree photography to create immersive marketing experiences?

由人工智能和领英社区提供技术支持

360-degree photography is a technique that captures a full spherical view of a scene, allowing the viewer to explore it from different angles and perspectives. It can be a powerful tool for creating immersive marketing experiences that showcase your products, services, or locations in a realistic and engaging way. In this article, you will learn how to use 360-degree photography to create immersive marketing experiences for your business.

此文章中的业界达人

由社区从 11 条内容中精选。了解更多

Falguni Parmar

"Empowering Growth and Excellence | HR Manager | Talent Acquisition Specialist" Hiring || PHP/Laravel Developer | ML/AI…
Felipe Barbosa Santos

Coordenador de Design | Branding | Design Gráfico
Julien Florkin

?? Business Consulting and Executive Coaching ?? AI Services ?? Ivy League Certified ?? Lifelong Learner ?? Polymath ??…

1 What is 360-degree photography?

360-degree photography is a type of photography that uses a special camera or a combination of multiple cameras to capture a 360-degree view of a scene. The images are then stitched together to create a spherical panorama that can be viewed on a computer, smartphone, tablet, or VR headset. The viewer can interact with the panorama by zooming, panning, rotating, or tilting it, creating a sense of presence and immersion in the scene.

添加您的观点

Falguni Parmar

"Empowering Growth and Excellence | HR Manager | Talent Acquisition Specialist" Hiring || PHP/Laravel Developer | ML/AI Developer | Data Scientist | BDE Share CV on [email protected] or whatsapp on +91 93287 68429
举报内容
To use 360-degree photography for marketing, take high-quality 360-degree images of your product or location. Use these images to create virtual tours or interactive experiences where users can explore from all angles. Add these 360-degree views to your website, social media, or ads to engage your audience more. Include interactive features like clickable areas for more info to make the experience even better. This way, you give users a more engaging and memorable view of what you’re offering.

已翻译

赞
Julien Florkin

?? Business Consulting and Executive Coaching ?? AI Services ?? Ivy League Certified ?? Lifelong Learner ?? Polymath ?? Talent Stacking ?? Let’s Find Solutions to Your Problems ?? Contact Me Now! ??
举报内容
?? "Marketing is no longer about the stuff that you make, but about the stories you tell." – Seth Godin ?? Business Case: Mercedes-Benz used 360-degree photography in their "Build Your Own GLE" campaign, allowing customers to explore and customize their vehicles interactively. This resulted in a 20% increase in online engagement and higher conversion rates.

已翻译

赞
Payal Shinde

Python || Cloud Computing || Javascript || HTML || CSS || problem solving || Angular || Node js
举报内容
Using 360-degree photography to create immersive marketing experiences involves several steps. Start by capturing high-quality, 360-degree images of your products, locations, or events to provide a comprehensive view. Integrate these images into interactive virtual tours or virtual reality experiences on your website and social media platforms. Enhance the experience with clickable hotspots that offer additional information or lead to related content. Use 360-degree photography to showcase real-life scenarios and provide a more engaging and realistic representation of your offerings. This approach allows potential customers to explore and interact with your brand in a dynamic and memorable way.

已翻译

赞
Felipe Barbosa Santos

Coordenador de Design | Branding | Design Gráfico
举报内容
Ao utilizar a tecnologia fotografia de 360, você pode criar experiências imersivas de marketing que transportam os espectadores para dentro de uma cena, aumentando a sensa??o de presen?a e envolvimento. Imagine uma campanha em que os consumidores possam explorar virtualmente uma loja, um hotel ou um evento ao vivo, interagindo com produtos e ambientes de maneira intuitiva e envolvente. Isso n?o só aumenta o tempo de engajamento, mas também cria uma conex?o emocional mais forte com a marca. Além disso, a fotografia de 360 graus pode ser combinada com outras tecnologias emergentes, como realidade aumentada (AR) e realidade virtual (VR), para oferecer uma experiência ainda mais rica.

已翻译

赞

2 Why use 360-degree photography for marketing?

360-degree photography can help you create immersive marketing experiences that stand out from the crowd and attract more attention, engagement, and conversions. By utilizing this type of photography, you can showcase your products, services, or locations in a realistic and interactive way, allowing the viewer to explore them in detail and from different angles. This creates a memorable and emotional connection with your audience, as they feel like they are part of the scene and can experience it first-hand. Additionally, it enhances your brand image and credibility by demonstrating your innovation and quality. Finally, it increases your reach and visibility by enabling easy sharing on social media, websites, or apps that can be viewed on various devices and platforms.

添加您的观点

Felipe Barbosa Santos

Coordenador de Design | Branding | Design Gráfico
举报内容
Além de engajar os consumidores, a fotografia de 360 graus melhora a imagem e a credibilidade da marca. Demonstrar inova??o e qualidade através dessa tecnologia moderna refor?a a percep??o de uma marca avan?ada e confiável. Essa técnica é especialmente eficaz em setores como turismo, imobiliário, e-commerce e eventos, onde a visualiza??o detalhada e imersiva pode influenciar significativamente a decis?o de compra.

已翻译

赞
Wolfgang Sch?ffel

Themen: Kommunikation, Künstliche Intelligenz, Digitalisierung, Fotografie. Gerne "Du".
举报内容
Zus?tzlich bieten 360-Grad-Fotos die M?glichkeit, detaillierte Analysen und Einblicke in das Verhalten von Interessenten zu erhalten. Durch die Auswertung der Interaktionen k?nnen wertvolle Informationen über die Interessen und Vorlieben der Zielgruppe gewonnen und die Marketingstrategien entsprechend optimiert werden. Zudem f?rdert diese Technologie die Entscheidungsfindung beim Kunden, da er Produkte und Dienstleistungen genauer begutachten kann, was die Kaufwahrscheinlichkeit erh?ht. Unternehmen, die 360-Grad-Fotografie nutzen, profitieren au?erdem von einer verbesserten SEO, da interaktive Inhalte tendenziell eine h?here Verweildauer auf Websites erzeugen und somit das Ranking in Suchmaschinen positiv beeinflussen.

已翻译

赞
Julien Florkin

?? Business Consulting and Executive Coaching ?? AI Services ?? Ivy League Certified ?? Lifelong Learner ?? Polymath ?? Talent Stacking ?? Let’s Find Solutions to Your Problems ?? Contact Me Now! ??
举报内容
?? "The best way to predict the future is to create it." – Peter Drucker ?? Case Study: IKEA leverages 360-degree photos in their AR app, enabling customers to visualize furniture in their own space. This innovative approach boosted app usage by 40% and significantly enhanced the shopping experience.

已翻译

赞

3 How to create 360-degree photos?

To create 360-degree photos, you will need a 360-degree camera or a set of cameras that can cover the entire scene. Different types of cameras are available, such as one-shot cameras with multiple lenses that capture the scene in one shot, but with lower resolution and quality than other cameras. Alternatively, multi-shot cameras have one lens that rotates and captures the scene in multiple shots for higher resolution and quality, but take longer to capture and process. DSLR cameras have interchangeable lenses and can be mounted on a tripod and panoramic head for high resolution and quality, but require more skill and equipment. Once you have captured the images, you will need to stitch them together using a software program such as PTGui or Hugin. Google Street View is an app that can stitch images from one-shot or multi-shot cameras into a 360-degree panorama which can be uploaded to Google Maps or shared on social media.

添加您的观点

Julien Florkin

?? Business Consulting and Executive Coaching ?? AI Services ?? Ivy League Certified ?? Lifelong Learner ?? Polymath ?? Talent Stacking ?? Let’s Find Solutions to Your Problems ?? Contact Me Now! ??
举报内容
?? "The best way to predict the future is to create it." – Peter Drucker ?? Case Study: IKEA leverages 360-degree photos in their AR app, enabling customers to visualize furniture in their own space. This innovative approach boosted app usage by 40% and significantly enhanced the shopping experience.

已翻译

赞
Wolfgang Sch?ffel

Themen: Kommunikation, Künstliche Intelligenz, Digitalisierung, Fotografie. Gerne "Du".
举报内容
360-Grad-Fotos k?nnen beispielsweise mit der Panono Kamera erstellen. Diese Kamera ist besonders für ihre hohe Aufl?sung und Benutzerfreundlichkeit bekannt. Sie ist eine kugelf?rmige Kamera, die mit 36 einzelnen Kamerasensoren ausgestattet ist, die gleichzeitig ausl?sen, um ein nahtloses 360-Grad-Bild zu erzeugen. Panono-Aufnahmen zeichnen sich durch eine extrem hohe Detailgenauigkeit aus, was sie ideal für professionelle Anwendungen in der Immobilien-, Tourismus- und Eventbranche macht. Die fertigen Bilder k?nnen leicht in soziale Medien integriert oder auf Websites eingebettet werden, um immersive Erlebnisse für die Betrachter zu schaffen.

已翻译

赞
Felipe Barbosa Santos

Coordenador de Design | Branding | Design Gráfico
举报内容
Criar fotos em 360 graus combina tecnologia, criatividade e técnica. Escolha a camera certa: cameras one-shot, com múltiplas lentes, capturam cenas rapidamente, mas com resolu??o moderada. Cameras multi-shot oferecem maior qualidade ao girar e capturar diversas tomadas, exigindo mais tempo. Cameras DSLR, montadas em tripés, oferecem a mais alta qualidade, mas demandam habilidade e equipamentos adicionais. O Google Street View é útil para integrar fotos ao Google Maps ou redes sociais. A fotografia de 360 graus oferece experiências imersivas, transformando a forma de apresentar produtos e servi?os, envolvendo e inspirando o público, e demonstrando inova??o e compromisso com a excelência.

已翻译

赞

4 How to use 360-degree photos for marketing?

Once you have created your 360-degree photos, you can use them for various marketing purposes. For instance, product showcases allow viewers to see furniture, clothing, or jewelry in different rooms, outfits, or settings. Service demonstrations provide a realistic and interactive way to show how services are performed and what results are achieved. Additionally, location tours provide a realistic and interactive way to showcase the interior and exterior of hotels, restaurants, or stores. 360-degree photos offer a unique way to present products, services, and locations in an engaging and immersive manner.

添加您的观点

5 How to optimize 360-degree photos for marketing?

To optimize your 360-degree photos for marketing, you should consider some best practices. First, choose a camera and software program that can capture and stitch the images in high resolution and quality. Then, plan your shots carefully to select the best angles and perspectives that highlight your products, services, or locations. Additionally, avoid moving objects, people, or animals in the scene to prevent distortion or stitching errors in the panorama. Furthermore, add informative and engaging captions, labels, or links to provide more details and context to the viewer. Finally, test your 360-degree photos on different devices and platforms to make sure they load fast and display correctly. Don't forget to share them on social media, websites, or apps to increase your exposure and reach.

添加您的观点

6 How to measure the impact of 360-degree photos for marketing?

To measure the impact of your 360-degree photos for marketing, you should track and analyze several key metrics, such as impressions, views, interactions, clicks, and conversions. These metrics can help you evaluate the effectiveness and performance of your 360-degree photos for marketing, so that you can make adjustments and improvements as needed. Impressions refer to the number of times your 360-degree photos are displayed on a device or platform. Views are the number of times your 360-degree photos are viewed by a user. Interactions are when a user zooms, pans, rotates, or tilts them. Clicks refer to when a user follows a caption, label, or link. Lastly, conversions are when your 360-degree photos lead to a desired action by a user, such as making a purchase or booking a service.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Wolfgang Sch?ffel

Themen: Kommunikation, Künstliche Intelligenz, Digitalisierung, Fotografie. Gerne "Du".
举报内容
Google Street View und 360-Grad-Panoramafotos k?nnen zusammen eine ?u?erst effektive Strategie für einen verbesserten Firmenauftritt darstellen. Durch die Integration von 360-Grad-Panoramafotos in Google Street View k?nnen Unternehmen ihre Pr?senz im Internet erheblich verbessern. Potenzielle Kunden k?nnen direkt in die R?umlichkeiten hineinsehen, was die Neugier und das Interesse steigert und die Sichtbarkeit in den Suchergebnissen erh?ht. 360-Grad-Panoramafotos bieten eine umfassende und realistische Darstellung der Unternehmensr?ume, was Vertrauen schafft und die Entscheidungsfindung erleichtert. Interaktive Inhalte halten das Interesse der Besucher l?nger aufrecht und f?rdern das Engagement.

已翻译

赞

Creativity Skills

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use 360-degree photography to create immersive marketing experiences?

1

2

3

4

5

6

7

1 What is 360-degree photography?

2 Why use 360-degree photography for marketing?

3 How to create 360-degree photos?

4 How to use 360-degree photos for marketing?

5 How to optimize 360-degree photos for marketing?

6 How to measure the impact of 360-degree photos for marketing?

7 Here’s what else to consider

Creativity Skills

给文章评分

感谢您的反馈

更多Creativity Skills相关文章

更多相关阅读内容

How can you use 360-degree photography to create immersive marketing experiences?

1

2

3

4

5

6

7

1 What is 360-degree photography?

2 Why use 360-degree photography for marketing?

3 How to create 360-degree photos?

4 How to use 360-degree photos for marketing?

5 How to optimize 360-degree photos for marketing?

6 How to measure the impact of 360-degree photos for marketing?

7 Here’s what else to consider

Creativity Skills

给文章评分

感谢您的反馈

查看其他技能