登录查看更多内容

How can you understand your customers better?

由人工智能和领英社区提供技术支持

Understanding your customers is crucial for any startup that wants to create a product or service that solves a real problem, fits a market need, and generates value. But how can you get to know your customers better, especially when you have limited time and resources? In this article, we will share some practical tips and tools that can help you learn more about your customers, their pain points, their preferences, and their feedback.

在这篇协作文章中查找专家回答

由社区从 3 条内容中精选。了解更多

1 Identify your target segment

Before you can understand your customers, you need to define who they are. Who are you trying to serve with your solution? What are their characteristics, demographics, behaviors, and motivations? You can use tools like personas, customer profiles, or lean canvases to create a clear picture of your target segment and test your assumptions about them. This will help you focus your efforts and avoid wasting time and money on people who are not interested in your offer.

添加您的观点

Wim Pinnoo

Independent Material Consultant at EXPERTA | TESTING
举报内容
One of the ways, I was helped a lot was by working with persona profiles. The imaginary customers, based on the average real customer profile (statistics), helped me understand their needs and pains. They made my marketing target group more visual to me.

已翻译

赞

2 Conduct customer interviews

One of the best ways to understand your customers is to talk to them directly. Customer interviews are a powerful technique to validate your problem-solution fit, discover their needs and desires, and get honest feedback on your product or service. You can conduct customer interviews in person, over the phone, or online, depending on your availability and budget. The key is to ask open-ended questions, listen actively, and avoid leading or biased questions that might influence their answers.

添加您的观点

Wim Pinnoo

Independent Material Consultant at EXPERTA | TESTING
举报内容
Actually, I disagree a bit with this. I never do customer interviews. But instead, I just talk to them on every occasion you have. This could be at a fair; visit; (online) call; project intake; etc., but also if I encounter something that could be of interest or when it's their birthday; work jubilee, or whatever opportunity.

已翻译

赞

3 Observe customer behavior

Another way to understand your customers is to observe how they behave in real situations. Customer behavior can reveal insights that they might not express verbally, such as their emotions, frustrations, habits, and triggers. You can observe customer behavior by using tools like analytics, surveys, heat maps, or user testing, or by visiting their environment and watching them interact with your product or service. The goal is to identify patterns, trends, and gaps that can help you improve your value proposition and user experience.

添加您的观点

Wim Pinnoo

Independent Material Consultant at EXPERTA | TESTING
举报内容
I mostly go through our "customer journey" on every project evaluation (also for the none successful or not ordered offers). This helps me to see the pain points and work on them.

已翻译

赞

4 Build a feedback loop

Understanding your customers is not a one-time event, but an ongoing process. You need to build a feedback loop that allows you to collect, analyze, and act on customer feedback regularly. You can use tools like email, social media, reviews, or chatbots to communicate with your customers and ask for their opinions, suggestions, or complaints. You can also use tools like Net Promoter Score (NPS), Customer Satisfaction (CSAT), or Customer Effort Score (CES) to measure their loyalty, satisfaction, or ease of use. The feedback loop will help you keep track of your customer satisfaction, retention, and advocacy, and make informed decisions based on data.

添加您的观点

5 Experiment and iterate

Finally, understanding your customers requires experimentation and iteration. You need to test your assumptions, hypotheses, and ideas with your customers and see how they respond. You can use tools like landing pages, prototypes, or minimum viable products (MVPs) to create low-cost and fast experiments that can validate or invalidate your value proposition and product-market fit. You can also use tools like A/B testing, split testing, or multivariate testing to compare different versions of your product or service and optimize their performance. Experimentation and iteration will help you learn from your failures, successes, and feedback, and adapt your solution to your customers' needs and expectations.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Startup Development

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you understand your customers better?

1

2

3

4

5

6

1 Identify your target segment

2 Conduct customer interviews

3 Observe customer behavior

4 Build a feedback loop

5 Experiment and iterate

6 Here’s what else to consider

Startup Development

给文章评分

感谢您的反馈

更多Startup Development相关文章

更多相关阅读内容

How can you understand your customers better?

1

2

3

4

5

6

1 Identify your target segment

2 Conduct customer interviews

3 Observe customer behavior

4 Build a feedback loop

5 Experiment and iterate

6 Here’s what else to consider

Startup Development

给文章评分

感谢您的反馈

查看其他技能